Big Data and Contextual Marketing for Ecommerce
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Scooped by Sheldon Ketterer
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10 Ways To Make Mobile and Big Data Work Together

10 Ways To Make Mobile and Big Data Work Together | Big Data and Contextual Marketing for Ecommerce | Scoop.it
Big Data and Mobile were meant for each other.
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Top Buyer Objections by Industry

Top Buyer Objections by Industry | Big Data and Contextual Marketing for Ecommerce | Scoop.it
Infographic from Granify's proprietary data on Ecommerce Conversion Rate Optimization by industry for Apparel, Digital Goods, Jewelry, Health and more.
Sheldon Ketterer's insight:

It's pretty fascinating to see what shoppers are responsive to in different industries, based on concrete data. It's also a note to online retailers: price is not as important as you probably think, relative to other influencing factors.

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