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Rescooped by Melissa Gray from The MarTech Digest!

Enterprise Web Analytics Tools: The Marketer's Guide - Digital Marketing Depot | #TheMarketingAutomationAlert

Enterprise Web Analytics Tools: The Marketer's Guide - Digital Marketing Depot | #TheMarketingAutomationAlert | Big Data & Analytics |

Table of Contents:

Section I: Introduction
Section II: Industry Trends
Section III: Selecting a Web Analytics Tool in Today’s Social Media World
Section IV: Vendor Profiles

Adobe SiteCatalyst powered by OmnitureAT InternetcomScore Digital AnalytixGoogle AnalyticsIBM Coremetrics Digital Marketing Optimization SuiteWebtrends
Via CYDigital
CYDigital's curator insight, August 6, 2013 8:06 AM

And the price is right. h/t to MarketingLand, where you can read their summary of the report.

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Belle Chua's curator insight, January 1, 2014 10:17 PM

Marketer's Guide to Choosing Enterprise Web Analytics Tools

Scooped by Melissa Gray!

Uses for Analytics and Big Data in Marketing

Uses for Analytics and Big Data in Marketing | Big Data & Analytics |

It's natural that the varied applications for big data and analytics would extend to endeavors such as marketing. After all, all forms of marketing and advertising are centered around being able to predict – or at least reasonably guess at – the behavior and choices of customers. The most important thing regarding this data is proper analysis."The new way of thinking about it is more like trying to read the river, you're trying to spot patterns," Bayfield said. "There are numerous pots of information … that agencies can tap into to try and understand more about the consumer and what the consumer wants."

Melissa Gray's insight:

Great read on how BD&A aligns to Marketing.

Peter Sobotta's curator insight, July 19, 2014 11:05 PM

The question is not about whether big data is useful in this context as it is about what data your company should be collecting and how it should be applied.