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big boys club in digital advertising
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Smart TVs: making offline as measurable as online? | The Wall Blog

Smart TVs: making offline as measurable as online? | The Wall Blog | big boys club | Scoop.it
Online advertising, and paid search advertising in particular, has been held up as the ideal for marketing because of its measurability and the level of...
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Online Video Portal Dailymotion Takes On Brightcove And Ooyala With The Launch Of Dailymotion Cloud | TechCrunch

Online Video Portal Dailymotion Takes On Brightcove And Ooyala With The Launch Of Dailymotion Cloud | TechCrunch | big boys club | Scoop.it
Dailymotion claims to be the second-largest video platform in the world, but it's dwarfed by YouTube, in terms of the number of video views it gets.
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Yahoo Stock’s Dead Cat Bounce After Splashy CEO Pick — and Here Are the Slides Explaining Why

Yahoo Stock’s Dead Cat Bounce After Splashy CEO Pick — and Here Are the Slides Explaining Why | big boys club | Scoop.it
Not down is the new up? In the land of Yahoo, it is, indeed.
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Leveraging Programmatic Media Buying To Expand Retargeting Campaigns

Leveraging Programmatic Media Buying To Expand Retargeting Campaigns | big boys club | Scoop.it
Over the last 24 months the display ad space has continued to see rapid acceleration of budgets moving through programmatic media buying platforms such as Demand Side Platforms (DSP).  The forces behind this growth are well documented: Impression ...
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It’s Alive, Alive! Genome Audience-Buying Solution Launches Right On Schedule

It’s Alive, Alive! Genome Audience-Buying Solution Launches Right On Schedule | big boys club | Scoop.it
Genome decodes Big Data to define and deliver the right audiences for online campaigns Who's afraid of Big Data?  Not Genome from Yahoo!, our data-driven audience-buying solution that was announced at Internet Week New York and goes live today.
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THE APPLE INVESTOR: Apple Has It All Wrong According To Microsoft

THE APPLE INVESTOR: Apple Has It All Wrong According To Microsoft | big boys club | Scoop.it
65+ million iPads sold to date would suggest otherwise.
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Everything You Wanted to Know About Data Mining but Were Afraid to Ask - Technology - The Atlantic

Everything You Wanted to Know About Data Mining but Were Afraid to Ask - Technology - The Atlantic | big boys club | Scoop.it
The Atlantic covers breaking news, analysis, opinion around politics, business, culture, international, science, technology, national profiles on the official site of the Atlantic Magazine.
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Google Already Submitted A Term Sheet To Buy Yahoo's Ad Tech

Google Already Submitted A Term Sheet To Buy Yahoo's Ad Tech | big boys club | Scoop.it
One source estimates a deal would increase Yahoo's EBIDTA by 50%.
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Where Are Yahoo’s Ad Tech Outsourcing Plans? Complicated and in Limbo.

Where Are Yahoo’s Ad Tech Outsourcing Plans? Complicated and in Limbo. | big boys club | Scoop.it
Ross Levinsohn and company contemplate scenarios that include a big-dollar Google tie-up. But first, he needs to make sure that he's going to stick around to get the deals done.
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MRC Accredits comScore vCE Validation, Including Cross-Domain iFrame Measurement (comScore Voices)

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Google Puts Nail In The Coffin For Old Version Of Analytics, Places Emphasis On Real Time | TechCrunch

Google Puts Nail In The Coffin For Old Version Of Analytics, Places Emphasis On Real Time | TechCrunch | big boys club | Scoop.it
In a move that struck fear in the hearts of under-educated web editors everywhere, Google announced today that it will remove the old version of Google Analytics tomorrow.
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Real Time News Bite: smartclip Partners With LG Electronics’ Smart TV Ad Platform Across Europe, Russia and Australia | ExchangeWire.com

Real Time News Bite: smartclip Partners With LG Electronics’ Smart TV Ad Platform Across Europe, Russia and Australia | ExchangeWire.com | big boys club | Scoop.it
smartclip, the multiscreen and brand advertising platform, and LG Electronics announced on Friday that smartclip will monetise all ad inventory on the LG Smart...
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Beyond online advertising into knowledge monetization

Beyond online advertising into knowledge monetization | big boys club | Scoop.it
Each year, investors sink $2 million in U.S. Internet companies per every million dollars of total online advertising addressable opportunity: How can we make the Web profitable beyond online advertising?
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What Would Don Draper's Salary Be? | Advertising and Marketing Wisdom: Adages - Advertising Age

What Would Don Draper's Salary Be? | Advertising and Marketing Wisdom: Adages - Advertising Age | big boys club | Scoop.it
Infographic suggests that Don, Peggy and Pete would make less than $100,000 a year. We aren't buying it.
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Yahoo Eyeing Google, AppNexus, PubMatic To Take Over Right Media

Yahoo Eyeing Google, AppNexus, PubMatic To Take Over Right Media | big boys club | Scoop.it
AppNexus, lead by former RMX exec, seen as front-runner...
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