Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Email Marketing Cheat Sheet [Infographic]

Email Marketing Cheat Sheet [Infographic] | Beyond Marketing | Scoop.it
Check out our new email marketing cheat sheet infographic for a fun, printable way to learn email send best practices.
Denis Failly's insight:

4 basics points to consider for email marketing sucess

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152 killer keywords for email subject lines (and 137 crappy ones)

152 killer keywords for email subject lines (and 137 crappy ones) | Beyond Marketing | Scoop.it
We had a hunch that word choice in email subject lines have a strong effect on response rates. So, we tested 287 keywords across a sample of 2.2bn emails to see which work, and which don’t.
Denis Failly's insight:

Subject line in an email, a critical topic to control

 

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How To Sell Without Selling

How To Sell Without Selling | Beyond Marketing | Scoop.it

One problem a lot of people have with writing effective emails is they think they’re writing a sales letter. And because they think their emails are like sales letters, they pack them with benefits and use all the usual copywriting tricks — out of context — and selling “choke holds.”

 

 

Denis Failly's insight:

Talk about Painful problem, not about the solution.

In fact your email is like a teaser before the Landing page (with the solution)

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Why Smart Marketers Should Ask Readers To Unsubscribe from Email

Why Smart Marketers Should Ask Readers To Unsubscribe from Email | Beyond Marketing | Scoop.it
You send emails that’ll never generate a return on investment. Read why every smart marketer should ask their readers to unsubscribe from email lists.
Denis Failly's insight:

"...if you could somehow identify every never-gonna-buy reader on your list, you’d remove them to maximize ROI."

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steps to discovering your value proposition using an email campaign |

steps to discovering your value proposition using an email campaign | | Beyond Marketing | Scoop.it
Value proposition is at the heart of all your marketing efforts. Understanding the core motivations that appeal to your customers can increase the performance of your email marketing campaigns significantly.
Denis Failly's insight:

Once again, test and re-test the various elements of your Email

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The No-Effort Email to Convert Free Users to Paying Customers

The No-Effort Email to Convert Free Users to Paying Customers | Beyond Marketing | Scoop.it
In 5 minutes you can set up an automated email that will help convert your free users to paying customers. You have 4 minutes left...
Denis Failly's insight:

Does exist Magical email ?

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4 Ways to Test Your Email Marketing Beyond the Subject Line

4 Ways to Test Your Email Marketing Beyond the Subject Line | Beyond Marketing | Scoop.it
There are many components of an email beyond the subject line that should be tested to maximize conversions. Learn more about A/B testing...
Denis Failly's insight:
4 Simple A/B Split Test Ideas
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Study: Search, email remain strong in driving B2B traffic, leads

Study: Search, email remain strong in driving B2B traffic, leads | Beyond Marketing | Scoop.it
Two old school digital platforms – organic search and email – remain key drivers of traffic and leads, respectively, to B2B sites, according to a new study by Optify.
Denis Failly's insight:

Whatever is said about emailing as tool of lead generation in B2B, it remains, according this new study, a top trafic driver. Off course it' the combination with the others channels, integrated in an smart ecosystem
which will optimise the all thing.

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How to Make Your Email Open and Click-Through Rates Skyrocket

How to Make Your Email Open and Click-Through Rates Skyrocket | Beyond Marketing | Scoop.it

Are you getting what you want from email marketing?

Many people who run an online business don’t have a great understanding of how email marketing works, nor do they know what they really can achieve with email marketing.

And that’s not to mention the fact that everyone and their mother is engaged in email marketing these days, resulting in stuffed inboxes crowded with competition. Unfortunately, email marketing is harder now than it ever has been.

These are the reasons you’re not getting as many opens and click-throughs from your emails as you wish. I know it feels pretty bad when you launch an email campaign and you don’t get the number of openings you want. I’ve been there many times myself.

Let’s get into how to solve these problems!

 

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Bonobos shows the power of integrating social and email

Most email marketers don't get email-social integration, and most of them approach it backwards. You'll see little blue Twitter birds and Facebook icons in email templates but this is the extent of their insertion of "real-time" content. It then becomes a send and hope moment as marketers pray recipients will re-post their commercial email offers onto their own Facebook and Twitter pages.

But some companies are beginning to look at new ways of integration that are bringing user generated content right into the emails in real time. One such brands is Bonobos, a company with a strong social presence that takes fan interaction and branding seriously. Leading the charge is Grace Low, Retention Marketing Manager for Bonobos, who is working with Moveable Ink to create innovative and fresh emails that are first to market with.
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The Complexity of Simplicity in Email Marketing

Email marketing isn’t rocket science. There is no complex algorithm or specific formula in existence that will lead to a successful email marketing campaign. So why is it that people make a mountain out of a molehill ?

Why not just keep it simple ?

 

As long as you abide by 5 basic “rules” or “guidelines,” you can be rest assured that your email marketing campaign will perform the way that you intended and will prove to be the most cost-effective means to stay connected with your most valued customers on a continual basis.

 

 

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33 Examples of Dynamic Tags to Personalize Your Email Sends

33 Examples of Dynamic Tags to Personalize Your Email Sends | Beyond Marketing | Scoop.it
Use dynamic tags to make your email marketing and lead nurturing more personal.
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7 Critical Things Every Lead Nurturing Email Needs to Communicate

7 Critical Things Every Lead Nurturing Email Needs to Communicate | Beyond Marketing | Scoop.it
The 7 things every marketer should be communicating in their lead nurturing emails.
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[INFOGRAPHIC] 8 Steps to Increase Deliverability

[INFOGRAPHIC] 8 Steps to Increase Deliverability | Beyond Marketing | Scoop.it

In email marketing, you could have the best copy, the most successful subject lines, and beautifully crafted visual elements, just begging for clickthroughs and conversions. But, if email subscribers never see it, you’re wasting time, money and other resources.

In this infographic, see our proven method for staying in front of customers, and far, far away from the dreaded spam folder.

Denis Failly's insight:

- Thuesday, Wednesday, Thursday

- 8:30 AM and 3:30 PM

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5 email marketing tools for conversion

5 email marketing tools for conversion | Beyond Marketing | Scoop.it
There are many ways to help with conversion for your website visitors to email subscribers. Here are 5 email marketing tools to help.
Denis Failly's insight:

That’s just 5 tools which hopefully will get you thinking about how you can improve your email conversion rate.

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Social Media Marketing + Email Marketing = Success

Social Media Marketing + Email Marketing = Success | Beyond Marketing | Scoop.it
With the emergence of so many social networking sites, you might think that email marketing will die a slow death through the years. But that’s not true.
Denis Failly's insight:

Combine both email marketing and social media marketing. Why and how?

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Why Email Still Reigns Online Interaction [Infographic]

Why Email Still Reigns Online Interaction [Infographic] | Beyond Marketing | Scoop.it
The common perception of email is that it's becoming less and less used. The fact is, email is actually still the best solution for online interaction.
Denis Failly's insight:

No matter what the talk of Email end, it still has a bright future.

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Who is responsible for deliverability? The ESP or the mailer?

Recent meetings with clients and prospects has raised this issue to the top of my mind: who exactly is responsible for deliverability?
Denis Failly's insight:

Good question

ESP = Email Service Provider

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The Science of Social Timing : Timing & Email Marketing

Are certain times better than others for sending your email campaigns? In the second part of this series we’re going to investigate how timing can impact your email marketing.
Denis Failly's insight:

To maximize open rate and readership, choice the good time to send yours emails.

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Philippe Trebaul's curator insight, February 20, 2013 7:39 AM
La science du chronométrage social: Calendrier et Email Marketing

"Are certain times better than others for sending your email campaigns? In the second part of this series we’re going to investigate how timing can impact your email marketing".
The Science of Social Timing : Timing & Email Marketing via @dfailly http://sco.lt/...


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14 Eye-Opening Stats You Probably Didn't Know About Spam

14 Eye-Opening Stats You Probably Didn't Know About Spam | Beyond Marketing | Scoop.it
You can run, but you can't hide. Check out these 14 eye-opening stats about the pervasiveness of spam -- and how you can be lovable.
Denis Failly's insight:

So stop spamming

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The Smart Guide to Email Marketing Conversion [Ebook]

The Smart Guide to Email Marketing Conversion [Ebook] | Beyond Marketing | Scoop.it
There’s a better way to do email marketing using targeted landing pages to improve your conversion rates. Get your free email marketing ebook now.
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The Changing Nature of Email Marketing

Among the many innovations in the b2b marketing landscape, email retains its relevance as the basic, most widespread and most effective direct marketing channel.
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6 Reasons People Hate Your Dynamic Content

6 Reasons People Hate Your Dynamic Content | Beyond Marketing | Scoop.it

"Dear Marketers,

 

I’m writing to let you know that I know all about this new dynamic content thing you’ve got going on. I know you can change aspects of your website, calls-to-action, and emails based on the interests, characteristics, or past behaviors of your viewers.

Well, good for you. But you know what? Sometimes I think you just don’t get that the way you’re using dynamic content is actually making your marketing worse, not better. So if you're struggling with this dynamic content thing, let me help you out by pointing out 6 reasons lots of people out there might kind of despise the way you're using it."

 

 

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3 steps to make the most of your eMail list

3 steps to make the most of your eMail list | Beyond Marketing | Scoop.it

Y"ou’ve got an email list and you’re continually adding to it. But are you using your email list effectively? It’s a fine balancing act leveraging your database to keep in front of leads and move them toward a sale, without turning them off and creating unsubscribes.Here are three steps to use your email list to better facilitate the sale:..."

 

 

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