Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Social media versus knowledge management

What’s the difference between the two?

On the surface they sound very similar, particularly for someone who had had experience with knowledge management.  Both involve people using technology to access information.  Both require individuals to create information that is intended for sharing.  Both technologies profess support for collaboration

Denis Failly's insight:

Knowledge management is what the company tells me I need to know based on what they think is important.

Social media is how my peers show me what they think is important based on their experience in a way that I can judge for myself

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Ken Keiser's curator insight, June 10, 2013 12:13 PM

As a knowledge manager and a user of social media, I can appreciate the distinction that this article makes--if only to start a discussion between the appropriate roles each might play in an organization. We have had success in both structured and social formats, but we have also experienced deadwood, duplication, and dispersal in both due to the numerous personnel and purposes our organization has included in the creation and use of knowledge and information. It is the challenge of our organization to best use each location appropriately over time and as knowledge grows and matures, and we have the same issue with our personnel. Sharing is one thing, but we also have the challenges of individual preferences and also the priorities people bring to the creation, use, and maintenance of information. I will use this article as the basis of some brainstorming our organization will conduct in order to understand whether we are doing all that we can as best we can. Thanks for this insight.

BroadaInfo's curator insight, April 10, 2015 3:18 AM

Another interesting point about knowledge management in this Gartner blog. Knowledge is described as “free flowing”. Using social medial for KM, allows the freedom of the individual to express their knowledge in a way that makes sense to them.

Melanie Turner's curator insight, September 21, 2015 10:45 AM

Is social media just another kind of knowledge management, or is it something altogether different?

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Visualizing Value Creation

Visualizing Value Creation | Beyond Marketing | Scoop.it
value added is now value creation. Businesses are chasing the promise of value creation as the means to create competitive differential to attract new
Denis Failly's insight:

Elements of Intangible capital map

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