he system by which organizations measure performance and the related “expenses and invested capital” that drive performance is archaic. It simply does not “account for” what value creates the results rather the accounting system simply keeps score of the results.
Business, markets, wall street, the entire economy are driven by results. News of any event that could influence the results, good or bad, immediately changes the short term economic behavior of an entire market or an individual company. Subsequently organizations are keen to insure that their media always has a positive spin on any of its organizational results.
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"The Social Era celebrates the value of people; their voices, their ideas, their convictions, their value and their collective power. These intangible things represent real measurable value yet today’s financial systems are not equipped to “account” for that value."