Brands That Ignore Social Media Risk Losing Customers, Respect, Says Study [INFOGRAPHIC] | Beyond Marketing |

Brands that ignore social media or become inactive on platforms such as Twitter and Facebook risk losing existing and potential customers, reveals a new study from UK firm Kiss Public Relations.

More than half (51 percent) of respondents to the Kiss Social Media Interaction Survey agreed that if a brand is not present or not active with its social media it would reflect negatively on the company.