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Tools and resources to improve the quality of our leadership
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6 Facebook Metrics You Should Be Measuring . . .

6 Facebook Metrics You Should Be Measuring . . . | #BetterLeadership | Scoop.it
Facebook Page Statistics: Here are the statistics you need to measure and how to measure them to determine your Facebook Page’s performance.

Via David Blundell
AlGonzalezinfo's insight:

cool scoop! 

from the article:

 

Do you feel lost when you’re looking at your Facebook Page statistics?

Well, you’re not alone. Facebook metrics can be overwhelming and most Facebook Insights terminology is still hazy for many of us.

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David Blundell's curator insight, March 18, 2013 8:01 AM

So Facebook give you loads of stats but do you really understand them? This great post drills down into the nitty gritty and helps you really understand your reach . . .

Suzanne Schumacher's curator insight, March 18, 2013 9:23 AM

I'm so pleased to see that I already suggest most of them when saying which ones count.

Rescooped by AlGonzalezinfo from The Social Media Learning Lab
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How LinkedIn, Facebook and Twitter Have Changed the ROI of Leadership - Forbes

How LinkedIn, Facebook and Twitter Have Changed the ROI of Leadership - Forbes | #BetterLeadership | Scoop.it

"Linkedin, Facebook and Twitter have changed the ROI on leadership and it’s your responsibility to get in the game."

 

Excerpts:

 

As a former C-level exec, I was skeptical myself, but now I’m a believer. Linkedin, Facebook and Twitter have changed the ROI on leadership and it’s your responsibility to get in the game.

 

About a year ago, the head of marketing for a healthcare company told me, “our leaders are not paid to write and express their POV outside their immediate roles & responsibilities. Besides, many of them don’t write well and would tarnish their image if they tried.”

 

I responded  ...many of your smaller competitors have invested in activating the voices of their senior executives by training them how to blog and also how to utilize social media to expand their reach and influence.”

 

This prediction recently became a reality and not only has the head of marketing been fired, but the company has had to hire new talent that understands how to implement the power of social media.

 

Read the full post and helpful comments here.


Via AnnaGenis, Deb Nystrom, REVELN
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