Better patient outcomes through technology
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Better patient outcomes through technology
The intersection of health and technology, where cool tools and social media are used to improve patient outcomes
Curated by Robin Robinson
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What will it take to get physicians using social media in healthcare?

What will it take to get physicians using social media in healthcare? | Better patient outcomes through technology | Scoop.it

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Social Media and Workforce Collaboration: A Checkpoint - Dion Hinchcliffe's Next-Generation Enterprises

Social Media and Workforce Collaboration: A Checkpoint - Dion Hinchcliffe's Next-Generation Enterprises | Better patient outcomes through technology | Scoop.it

Great update by Dion Hinchcliffe on how social tools are really being used within the enterprise today.


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TechCrunch | Report: 61 Percent Of Top Brands Have Created Google+ Pages, But No One Is Following

TechCrunch | Report: 61 Percent Of Top Brands Have Created Google+ Pages, But No One Is Following | Better patient outcomes through technology | Scoop.it
SEO firm BrightEdge is reporting that 61 percent of world's top 100 brands have already created Google+ pages.

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Business 2 Community - Building Deeper Business Relationships Through Engaging Communities

Business 2 Community - Building Deeper Business Relationships Through Engaging Communities | Better patient outcomes through technology | Scoop.it
An inside look at business news and trends focusing on Marketing, Strategy, Leadership, Branding, Public Relations, Technology, Social Media, Mobility, Media and Entertainment.
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AMA offers medication adherence app for patients | mobihealthnews

AMA offers medication adherence app for patients | mobihealthnews | Better patient outcomes through technology | Scoop.it
RT @mobilehealth: American Medical Association (AMA) offers medication adherence app for patients http://t.co/hSZ6lbov #mHealth #healthapps...
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Social Media A to Z Series: M is for Measure and Monitor. What Really Matters

Social Media A to Z Series: M is for Measure and Monitor. What Really Matters | Better patient outcomes through technology | Scoop.it

So, you have put all this work into designing and preparing your site, page or group. You are feeling pretty good. You’ve got swag! Now what? It is important that you “shepherd” the growth of your “baby” to ensure that it develops in the direction you had hoped. You also want to ensure that you are making the right impression and presence in the social media arena. As a result, you do need to monitor what is being said and measure the results as it relates to your goals. So, what are your goals? Is it…


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Pharma on twitter: Neither lagging nor leading

Pharma on twitter: Neither lagging nor leading | Better patient outcomes through technology | Scoop.it

Twitter’s explosive growth continues in 2011, reaching 250 million tweets a day and over 100 million active users. This year, twitter has also become the leading social media platform during major global events and crisis: the Arab revolts, Ben Laden’s capture or the Tsunami in Japan, to just name a few. In light of this impressive growth and growing influence, many questions arise as to how to now integrate twitter into our portfolio of available media channels. It appears that twitter within just a few years has matured from a shiny new tool everyone experimented with to a new mass media outlet. An outlet with its own rules, dynamics and influencers. Most pharma companies have joined twitter by now, looking to profit from its fantastic immediacy and reach.

 

Despite this presence though, the long-standing perception that pharma’s adoption of social media is lagging behind has become a staple item in every debate on the topic. Somehow the social media adoption of the pharma industry just feels excruciatingly slow. Yet, we have no data to prove this gut feeling nor any clear definition on what constitutes a lag: Is pharma lagging behind twitter statistics in general or in comparison to other industries in particular? Is the lag in terms of joining and establishing a presence on twitter? Or is pharma rather lagging to reap the results of its efforts online in terms of attracting followers or receiving retweets and mentions? Or yet again is it a lag in the ability to interact and engage with stakeholders via twitter?

 

The aim of this post is to set the stage for the extensive benchmark we undertook of pharma twitter accounts and its followers (please see below). With a couple of quick “back of the envelope” analyses, we hope to establish some basis for comparison. For the purpose of the following analysis, “lagging” is defined as either having less followers or joining twitter later than the average user on twitter as well as companies in other industry sectors.

 

Let us start off with some basic comparisons...


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Is Our Addiction to ROI Killing Social Media? | Social Media Today

Is Our Addiction to ROI Killing Social Media? | Social Media Today | Better patient outcomes through technology | Scoop.it

What Dean said: Curator's Note: Excellent article on Social Media ROI. Don't get hung up on measuring every single little detail - that can be counter-productive. You need to show your program's worth with reasonable confidence.


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7 top tools to measure performance & influence on Twitter

7 top tools to measure performance & influence on Twitter | Better patient outcomes through technology | Scoop.it
Share This work is licensed under a Creative Commons Attribution 3.0 Unported.

 

Where to find stats, metrics & analytics for you & your brand
Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.


This is the part of our ongoing series on how organizations can get the most out of Twitter. Please check back weekly for the next installment.


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The Write Connection's comment, November 9, 2011 8:05 PM
Thanks Martin this is most useful. I have rescooped
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Health IT’s Role in Measuring Social Media ROI | HL7 Standards

Health IT’s Role in Measuring Social Media ROI | HL7 Standards | Better patient outcomes through technology | Scoop.it

Curator's Note: It's critical to measure your social media program if you want to improve the program.  Measurement is not always easy and it depends on the objectives - always tie the measurement to the objectives.


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Ensuring the Security and Privacy of Information in Mobile Health-Care Communication Systems | MobileActive.org

RT @mobileactive: Ensuring #privacy and security of patient info in #mHealth communication systems http://t.co/FDDxC5PW #m4d...
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Twitter Help Center | Apps, SMS, and Mobile

Twitter is without a doubt the best way to share and discover what is happening right now.
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Study shows the new Facebook newsfeed impacts negatively on small Facebook Pages

Study shows the new Facebook newsfeed impacts negatively on small Facebook Pages | Better patient outcomes through technology | Scoop.it

Facebook analytics site Edgerank Checker has released a study into the impact of the new Facebook newsfeed, one month into its release.

 

When Facebook rolled out the changes to the feed last month, moving from a two tab system of ‘latest news’ and ‘most popular’, to the real-time updates and single stream, it meant that users were exposed to more content, as we were now seeing every single update made by any of our friends, no matter what page we were on within Facebook.

 

The impact for businesses however, was that Page content was getting less exposure, as you were now competing more heavily for space. The study from Edgerank Checker has found that over a sample of over 5,800 random Pages, 82% experienced a reduction in the amount of impressions on the Page.


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Don’t fear HIPAA: How to connect with e-patients without worry

Don’t fear HIPAA: How to connect with e-patients without worry | Better patient outcomes through technology | Scoop.it
5 steps for physicians and health care marketers to create fully compliant digital media programs.

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Pharma on twitter: Neither lagging nor leading

Pharma on twitter: Neither lagging nor leading | Better patient outcomes through technology | Scoop.it

Twitter’s explosive growth continues in 2011, reaching 250 million tweets a day and over 100 million active users. This year, twitter has also become the leading social media platform during major global events and crisis: the Arab revolts, Ben Laden’s capture or the Tsunami in Japan, to just name a few. In light of this impressive growth and growing influence, many questions arise as to how to now integrate twitter into our portfolio of available media channels. It appears that twitter within just a few years has matured from a shiny new tool everyone experimented with to a new mass media outlet. An outlet with its own rules, dynamics and influencers. Most pharma companies have joined twitter by now, looking to profit from its fantastic immediacy and reach.

 

Despite this presence though, the long-standing perception that pharma’s adoption of social media is lagging behind has become a staple item in every debate on the topic. Somehow the social media adoption of the pharma industry just feels excruciatingly slow. Yet, we have no data to prove this gut feeling nor any clear definition on what constitutes a lag: Is pharma lagging behind twitter statistics in general or in comparison to other industries in particular? Is the lag in terms of joining and establishing a presence on twitter? Or is pharma rather lagging to reap the results of its efforts online in terms of attracting followers or receiving retweets and mentions? Or yet again is it a lag in the ability to interact and engage with stakeholders via twitter?

 

The aim of this post is to set the stage for the extensive benchmark we undertook of pharma twitter accounts and its followers (please see below). With a couple of quick “back of the envelope” analyses, we hope to establish some basis for comparison. For the purpose of the following analysis, “lagging” is defined as either having less followers or joining twitter later than the average user on twitter as well as companies in other industry sectors.

 

Let us start off with some basic comparisons...


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Social pharma faces: Alex Butler

Rebecca Aris interviews Alex Butler
The Social Moon
We’ve heard from quite a few folks now from both within pharma and those more visible driving change on the outside. This week we’re lucky enough to catch up with someone who has spanned both camps in the last few weeks as he makes the move into the service sector off the back of a successful career with pharma giant Johnson & Johnson.
Alex Butler is an extremely well-known figure when it comes to digital pharma, being a regular speaker at conferences and one of the more outspoken pharma folks when it comes to actually personally using social media channels such as Twitter. During his time with Johnson & Johnson he has directly led the development of initiatives such as Psoriasis 360, which won three categories at the recent PM Society Digital Media Awards, so he can certainly practice what he preaches.
During our discussion, Alex talks about how his focus beyond pharma, on the broader world of technology and communications and how this affects society, gives him a slightly different perspective on what the industry should be doing to drive better healthcare delivery. He also talks about his personal experience with digital projects, key lessons learned and who else he sees as drivers of change. Critically, Alex provides a perspective on how it’s not all about Facebook and Twitter, but a more cohesive approach to collaboration and online engagement, which involves the use of novel technology from beyond our sphere of comfort.For the supporting article and to add your comments, please visit: http://www.pharmaphorum.com/2011/10/19/social-pharma-faces-alex-butler/ 


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Martin (Marty) Smith's comment, November 25, 2011 11:45 AM
Alex, I'm a believer in Social Moon. Very Cool. I write about startups for Technorati. Let me know if you ever free up an hour when we can talk and I will add to my Hope, Heroes and Startups profiles. Marty
joergkurtwegner's comment, January 22, 2012 4:37 AM
Impressive insights and vision.
Alex Butler's comment, January 22, 2012 2:55 PM
Thank Joerg, really appreciated
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Improving Standards of Care with Mobile Applications in Tanzania | MobileActive.org

Improving Standards of Care with Mobile Applications in Tanzania | MobileActive.org | Better patient outcomes through technology | Scoop.it
Leveraging mobile tech to support community health workers in Tanzania - http://t.co/wuLF865l. #mhealth #healthinnovations...
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Forget Klout: you can't measure influence on Twitter - Telegraph

Forget Klout: you can't measure influence on Twitter - Telegraph | Better patient outcomes through technology | Scoop.it
Companies such as Klout and PeerIndex say they can measure individuals' online
influence. Monty Munford wonders whether this is even true, let
alone relevant.

 

"Measuring Influence since 2008" is the grandiose claim on the Klout website that is supposed to entice people to check a score from 1 to 100 on how their engagement on social media impacts on their peers.


When I read this I was minded of the Hollywood film L.A. Story when Steve Martin tries to woo a visiting English reporter by taking her around his city. 'Some of these houses are almost 25 years old' he enthuses, thinking that he's impressing her.


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Rescooped by Robin Robinson from Rise of social business in healthcare
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US healthcare tries to go viral with social networks

US healthcare tries to go viral with social networks | Better patient outcomes through technology | Scoop.it

Despite some problems, US innovators are finding ways to use social networks to improve healthcare...


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Gr8 informative post from @LeeAase : The future of health is social

Gr8 informative post from @LeeAase : The future of health is social | Better patient outcomes through technology | Scoop.it

Curator's Note: I love the quote, "For those of you that block social media in your workplaces, let me introduce you to the iPhone."

 

The Mayo story brings so much credibility to using social media in healthcare.  As Lee states, Mayo had an aweful lot to lose if it's social media experiment went awry.

 

Great examples of the types of videos that they place on YouTube.


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Get Out of IT, Get into Healthcare IT

Get Out of IT, Get into Healthcare IT | Better patient outcomes through technology | Scoop.it

Gienna Shaw, for HealthLeaders Media

 

What's the difference between healthcare IT professionals and their peers in other industries? Well, the answer might depend on how the healthcare IT professional answers that classic cocktail party question: "So, what do you do for a living?" (See the LinkedIn discussion. )

 

"What makes the great individuals in IT great? The answer is they don't see themselves in IT," said Craig Schiefelbein on the closing day of the College of Healthcare Information Management Executives fall forum in San Antonio last week. "They're in healthcare."

 

So, what do you do? Are you in IT (or finance, quality, or marketing, or any other department within a provider organization)? Or are you in healthcare?

 

The answer, says Schiefelbein, who is the co-founder and CEO of Paragon Development Systems and author of the book "Get Out of IT While You Can," can make a difference in how happy you are. It also impacts a lot of other areas that are important to any organization, but critical in healthcare, from patient experience to quality to long-term sustainable growth.

 

Read the rest of the article here: http://bit.ly/suydA3

 

Join the LinkedIn discussion here: http://linkd.in/vgFjj3


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How to Create and Setup Google+ Brand Page for Your WordPress Site

How to Create and Setup Google+ Brand Page for Your WordPress Site | Better patient outcomes through technology | Scoop.it
Do you want to create a Google+ Brand page? Step by step guide on how to create and setup a Google+ Brand page for your WordPress site.

 

We heard the buzz about Google+ few months back. It was invite only and very limited. They were not allowing any business to join. Some businesses created a profile as a personal account, and they were all banned. Finally Google has given an official go-ahead to all businesses. You can now create your own Google+ Brand page. Don’t believe us? Check out WPBeginner Google+ Brand page to see it for yourself. In this article, we will show you how to create and setup your Google+ Brand page for your WordPress site...


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The Wrinkle Whisperer - Blog - The E-Doctor Will See You. Eventually.

The Wrinkle Whisperer - Blog - The E-Doctor Will See You. Eventually. | Better patient outcomes through technology | Scoop.it

Physicians can use Twitter and other social tools to engage patients safely. 


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Robot Invasion: Toyota Unveils Four Healthcare "Assistants" [PICS]

Robot Invasion: Toyota Unveils Four Healthcare "Assistants" [PICS] | Better patient outcomes through technology | Scoop.it
Toyota unveiled four robots at an event in Tokyo on Tuesday that have ambitious objectives: to help paralyzed patients walk or balance and to help their care takers gently transport them from location to location.
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9 Mistakes Health Care Marketers Make On Social Media

9 Mistakes Health Care Marketers Make On Social Media | Better patient outcomes through technology | Scoop.it
Pharmaceutical marketing companies, physicians, hospital and other health care facilities have started announcing their presence on social media. They use marketers to spread their message and promote health care amenities using social media.
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