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Best of Boston Marketers Digest 2012-07-25

Best of Boston Marketers Digest 2012-07-25 | Best of Boston Marketers | Scoop.it

Some of the smartest marketers on the planet hail from right here in New England.

 

Top stories in this issue from Ryan Pinkham of Constant Contact, Danielle Laurion of Overdrive Interactive, Altaf Shaikh of ListEngage, Harbal Singh of Tubifi, HubSpot, Percussion Software, and NEDMA.

 

Subscribe to the BostonMarketers Twitter List I've curated at: https://twitter.com/#!/bobhebeisen/boston-marketers

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The First 10 Things To Do When Getting Started on Twitter

The First 10 Things To Do When Getting Started on Twitter | Best of Boston Marketers | Scoop.it

By Ryan Pinkham - For most things you want to accomplish in life, getting started is often the hardest part of the whole process. Here’s a list of the first 10 things you should do to get started on Twitter...

 

I would add #11: Be active.  Try to set some reasonable goals for yourself.  Try this: I will publish one tweet per day about what I am working on, and I will retweet a useful post from one person per day who I follow.

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Free Webinar: How to Master LinkedIn Marketing

Free Webinar: How to Master LinkedIn Marketing | Best of Boston Marketers | Scoop.it

Find out how you can use the world's largest professional networking site for lead generation.

 

This free three-part series features Scott Engelman, Director of Online Marketing at LinkedIn, and Mike Volpe, HubSpot's CMO.

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The Ideal Video Creation Platform Wish #4: Push-Button Video Publishing and Distribution

The Ideal Video Creation Platform Wish #4: Push-Button Video Publishing and Distribution | Best of Boston Marketers | Scoop.it

By Harbal Singh - OK, you’ve created your video. Now what? The ideal video creation tool would incorporate features that exist now in Online Video Platforms (OVPs) that allow you to package, publish, and distribute your search engine optimized video online.

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Congratulations To The Winners Of The 2012 NEDMA Awards

Congratulations To The Winners Of The 2012 NEDMA Awards | Best of Boston Marketers | Scoop.it

Winners include Amergent, Avedis Zildjian, Big Giant Conversions, Boomerang Marketing, Boston Interactive, Cramer, DaVinci Direct, Digital Wavefront, Digitas, DMM, e-Dialog, EMI Strategic Marketing, Epsilon, Inspired Direct, Kronos, LW Robbins, Mintz Levin, Mullen, Overdrive Interactive, PEP Direct, Proximity Canada, Sullivan Creative, THD, Vistaprint, Waters Corporation, and Wilde Agency.

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How To Automate Social Media Marketing

How To Automate Social Media Marketing | Best of Boston Marketers | Scoop.it

By Bob Hebeisen - I just finished ghost-writing a 5-part blog for Tubifi and then I was heading out on vacation.

 

So instead of delaying the blog post until my return, and instead of posting it without any social media support, I decided to use HubSpot’s Social Media Publishing tool to automate some posts to promote the content and drive traffic. Here’s how I did it....

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Email Marketing: Mobile-Optimized Or Be Ignored?

Email Marketing: Mobile-Optimized Or Be Ignored? | Best of Boston Marketers | Scoop.it

By Altaf Shaikh - More people are accessing email by smart phones and handheld devices. Limited screen sizes and shorter attention spans demand that email is mobile optimized or, as is revealed by the study from Epsilon and the Direct Marketing Association's Email Experience Council, consumers will simply abandon any efforts to interact with the content.

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Webinar: You Don't Need A Million Fans & Followers To Make Social Media Work

Webinar: You Don't Need A Million Fans & Followers To Make Social Media Work | Best of Boston Marketers | Scoop.it

Social media marketing needs to be about more than collecting fans and followers. It needs to be about weaving social media strategies and tactics into your current marketing programs and leveraging other people’s social connections to build your brand.

 

Live Webinar: July 26th, 2:00 PM

Featured Presenter: Harry J. Gold, CEO of Overdrive Interactive

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The Social Media Games (A.K.A. the London 2012 Olympics)

The Social Media Games (A.K.A. the London 2012 Olympics) | Best of Boston Marketers | Scoop.it

By Danielle Laurion - A roundup of social media touchpoints for the 2012 Olympic Games in London, including news that Twitter, not Facebook, will partner with NBC to become the “official” narrator of the Olympics.

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