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Rescooped by Paul Samuel Schuster from BrandRites
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Religious bumper stickers project personal brand

Columnist says that "bumper stickers are really about self-identity" and that "religious bumper stickers are no different." He doesn't state it within the context of brand, so I will: They are a way to project your personal brand.

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Oreo’s killer pop culture marketing

Oreo’s killer pop culture marketing | Best of | Scoop.it

Article asserts, "Oreo is at the forefront of pop culture ... because its marketing is built around the most-talked about issues and events."

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How Branding Applies to Politics

How Branding Applies to Politics | Best of | Scoop.it

Branding guru David Aaker says that Republicans often get the upper hand in political debate because they are better at "framing." And, they win the framing battle "in part because they understand branding." 

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Faith, Religion & Brands

Faith, Religion and Brands: How Brands Can Trigger “Religious” Reaction In Fans’ Brain. 

 

[slideshow]

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Political marketing hurts democracy

Political marketing hurts democracy | Best of | Scoop.it

Communications expert and Washington Post blogger maintains, "Political advertising is the only form of marketing that consistently devalues its category."

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Fast-food brands as window into the soul

Fast-food brands as window into the soul | Best of | Scoop.it

The L.A. Times offers a bubble graph that maps where fast-food brands fall in the political landscape. [infographic]

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Have the Olympic rings been whored so much they've become valueless?

Have the Olympic rings been whored so much they've become valueless? | Best of | Scoop.it

Even as the Olympic brand police patrol the streets of London, on the lookout for trademark infringement, Charlie Brooker wonders if "the official Olympic iconography has become just another bit of background visual noise, [something] your brain filters out before your mind even notices in the first place."

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Do marketers have ethics? » Marketing Watchdog

Do marketers have ethics? » Marketing Watchdog | Best of | Scoop.it

Are marketing ethics different than regular old, off-the-shelf ethics? Does the term, as well as the phrase "business ethics," suggest that there is right conduct in daily life, and then a looser set of rules for pursuing profit?

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