Best Marketing Blogs
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Best Marketing Blogs
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Product Positioning Involves Tailoring An Entire Marketing Program Marketing Essay

Product Positioning Involves Tailoring An Entire Marketing Program Marketing Essay | Best Marketing Blogs | Scoop.it
For instance: kotak-mahindra positions itself in the customers mind as one entity-kotak,which provide customized solutions to all the financial services ...
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2 Strategies for Global Product Positioning

2 Strategies for Global Product Positioning | Best Marketing Blogs | Scoop.it
After global markets are segmented and targeted, the next step is crafting a successful global market position. Read about two effective global market position strategies.
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10 Secrets to Producing a Video that Drives Results

10 Secrets to Producing a Video that Drives Results | Best Marketing Blogs | Scoop.it

Excerpted from article:

"Anyone can create a video and post it online, but creating an effective video that drives action is more science than art.

 

Here are 10 secrets to producing a video that sells.

 

1. Start with your potential customer’s pain point:

Think about what your product or service can do to help your customers solve their problems, no matter how small or large they may be.

 

2. Present your solution:

After you have engaged viewers with your story, present the solution to them in a simple way that helps them fully understand the results your product or service has to offer.

 

3. Demonstrate your solution:

Give your customers a visual tour of how your product or service will solve their problems using screenshots and product photos.

 

4. Present a call to action:

If you want them to sign up for your mailing list, register for a customized online demo, call your sales line, or go to your product’s purchase page, incorporate that message into your video.

 

5. Keep it short and sweet.

 

6. Introduce your company in the first 30-seconds.

 

7. Use clear, crisp visuals:

Try incorporating stock images and/or video from websites like istockphoto.com or stock animation sequences from sites like videohive.net when needed.

Also, don’t forget about your video’s setting.

 

8. Add a professional voiceover:

There is nothing worse than bad audio – it can make even the best video seem amateur and unprofessional. If your voice doesn’t make the cut, try voices.com where you can find professional voiceover talent for your video content.

 

9. Create a soundtrack:

Find plenty of royalty-free options online using sources like audiojungle.net, premiumbeat.com, and ibaudio.com.

 

10. Don’t be afraid to be funny:

Adding humor to your video will help them see the human side of your business..."

 

 

Read full original article here:

http://www.convinceandconvert.com/video-marketing/10-secrets-to-producing-a-video-that-drives-results/


Via Giuseppe Mauriello
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Get Elastic Ecommerce Blog | #1 Subscribed Ecommerce Blog

Get Elastic Ecommerce Blog | #1 Subscribed Ecommerce Blog | Best Marketing Blogs | Scoop.it
#1 Subscribed Ecommerce Blog.Get Elastic blog is meant to share ecommerce best practices and better ways to manage the digital relationships...
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About | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

About | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas | Best Marketing Blogs | Scoop.it

MarketingExperiments was the first internet based research lab to conduct experiments in optimizing marketing and sales processes

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Product Positioning Strategies - Best Price Tumi Alpha Bravo ...

Product Positioning Strategies - Best Price Tumi Alpha Bravo ... | Best Marketing Blogs | Scoop.it
Marketers manage product positioning by focusing their marketing activities on a positioning strategy. Pricing, promotion, channels of distribution, and advertising all are geared to maximize the chosen positioning strategy.
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Chief Marketing Technologist

Chief Marketing Technologist | Best Marketing Blogs | Scoop.it
A blog by Scott Brinker on the intersection of marketing and technology and the role of technologists in the marketing department.
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Email Marketing Tips and Best Practices: AWeber Blog

Email Marketing Tips and Best Practices: AWeber Blog | Best Marketing Blogs | Scoop.it
The latest in email marketing tips and best practices for business owners. Written by AWeber's expert Education Team, sharing years of experience helping people build successful campaigns.
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PPC Strategies & Pay Per Click News | PPC Hero®

PPC Strategies & Pay Per Click News | PPC Hero® | Best Marketing Blogs | Scoop.it

Best PPC (pay-per-click advertising) Blog –  PPC Hero provides tips on the finer skills and basic techniques of successful pay per click management.

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Social Media Marketing Blog | Blue Focus Marketing

Social Media Marketing Blog | Blue Focus Marketing | Best Marketing Blogs | Scoop.it
Social Media Marketing Consultants | Blue Focus Marketing...
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