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You Don't Need Better Marketing, You Need to Be a Better Company!

You Don't Need Better Marketing, You Need to Be a Better Company! | Best Apps | Scoop.it
Walmart has been transforming itself since 2005. According to their EVP, what they've learned is key for every single business's marketing. (You Don't Need Better Marketing, You Need to Be a Better Company!
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Why People Share on Social Media

Why People Share on Social Media | Best Apps | Scoop.it
Social Media - The most common reason people post on social media is to share interesting things (61%), according to a recent report from Ipsos.
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7 best apps for team collaboration - Sydney Morning Herald

7 best apps for team collaboration - Sydney Morning Herald | Best Apps | Scoop.it
7 best apps for team collaboration
Sydney Morning Herald
The Sales Cloud also includes a page with customer contact information and links to their social profile so you can monitor their interaction with your brand on social media.
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Analog Values in a Digital World: Are We Moving Too Fast for Our Own Good?

Analog Values in a Digital World: Are We Moving Too Fast for Our Own Good? | Best Apps | Scoop.it
As society embraces the "move fast and break things" mentality, are some practices from the analog world still valuable? (Analog Values in a Digital World: Are We Moving Too Fast for Our Own Good?
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Get Organized: 4 Tips for Organizing iPhone Apps - PC Magazine

Get Organized: 4 Tips for Organizing iPhone Apps - PC Magazine | Best Apps | Scoop.it
Get Organized: 4 Tips for Organizing iPhone Apps
PC Magazine
On the second screen of my phone, I have clustered together a few social media apps: Vine, Facebook, Flickr, and Pinterest. I "hang out" in that cluster when I'm ...
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4 tricky Facebook scams to avoid - USA TODAY

4 tricky Facebook scams to avoid - USA TODAY | Best Apps | Scoop.it
4 tricky Facebook scams to avoid
USA TODAY
Free giveaways. The easiest scam to fall for on Facebook is a free giveaway. You'll see everything from gift cards to free tablets, laptops and smartphones. Who doesn't like free?
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US Regulators Warn Google, Others To Better Differentiate Ads From Search ... - Huffington Post

US Regulators Warn Google, Others To Better Differentiate Ads From Search ... - Huffington Post | Best Apps | Scoop.it
Moneycontrol.com
US Regulators Warn Google, Others To Better Differentiate Ads From Search ...
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Facebook Launches Video on Instagram, Giving Twitter a Run for Its Money

Facebook Launches Video on Instagram, Giving Twitter a Run for Its Money | Best Apps | Scoop.it
Facebook makes Twitter quiver in fear with the launch of video on Instagram. Here's what it's all about.
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10 of the World's Best Storytellers | HubSpot

Learn how to tell compelling stories like the 10 of the best storytellers in the world.

 

From http://blog.hubspot.com/10-best-storytellers

What We Can All Learn From the Best Storytellers in the World

 

1) Walt Disney.  Lesson: Use details to create an immersive experience; just take care to ensure those details don't stand out so much that they detract from the story you're trying to tell.

 

2) Sheryl Sandberg. Lesson: Sharing personal stories makes you feel vulnerable, but it's that vulnerability that resonates with and connects you to other people.

 

3) Leymah Gbowee. Lesson: You can tell your story without words. Sometimes, the impact is far greater without them.

 

4) Richard Branson. Lesson: Flaws make stories interesting, and more relatable. Don't worry about polishing every little detail of your story -- just tell it. Even the naughty bits. Actually, especially the naughty bits.

 

5) charity: water. Lesson: Sometimes one person's story can help you give a voice to millions.

 

6) Bruce Springsteen. Lesson: Great storytelling brings together a disparate community through shared experience, making one individual feel part of something bigger.

 

7) Nate Silver. Lesson: Numbers can help you tell your story more succinctly, and when dealing with emotionally charged subjects, more objectively, than mere words.

 

8) Ellen DeGeneres. Lesson: Whether they know it or not, everyone has a story to tell. If you approach conversations with an open mind, you can find those gems and make them interesting.

 

9) Louis CK. Lesson: Tell your stories with unflinching honesty. Half-baked transparency is boring.

 

10) Steve Jobs. Lesson: Create an experience worth telling if you want your story to spread.


Via Kim Zinke (aka Gimli Goose)
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Mervi Rauhala's curator insight, June 16, 2013 11:22 AM

Who would you pick as the wordl's best storytellers?

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Japanese social app to take on Facebook in US - Telegraph.co.uk

Japanese social app to take on Facebook in US - Telegraph.co.uk | Best Apps | Scoop.it
Telegraph.co.uk Japanese social app to take on Facebook in US Telegraph.co.uk Line, which already has 230 million monthly users, lets users exchange text messages, graphical 'stickers' and video and audio media, as well as make free VoIP calls, and...
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Copyright Law on the Internet Is a Total Train Wreck Right Now

Copyright Law on the Internet Is a Total Train Wreck Right Now | Best Apps | Scoop.it
If you think too long about internet copyright, you'll be up banging your head against a wall all night.
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A Summer Camp for Making Apps, Not Friendship Bracelets - New Yorker (blog)

A Summer Camp for Making Apps, Not Friendship Bracelets - New Yorker (blog) | Best Apps | Scoop.it
A Summer Camp for Making Apps, Not Friendship Bracelets New Yorker (blog) The course covered Web design, mobile apps, and how to program robots with the Python coding language; this year, it expanded to other cities, and featured office tours of...
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How Apple's App Store Changed Business at Its Core - Entrepreneur

How Apple's App Store Changed Business at Its Core - Entrepreneur | Best Apps | Scoop.it
Entrepreneur How Apple's App Store Changed Business at Its Core Entrepreneur And traditional magazines are now forced to compete with free apps such as Flipboard and Feedly, which mimic the experience of reading a magazine while also pulling in...
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Disruptions: Social Media Images Form a New Language Online - New York Times (blog)

Disruptions: Social Media Images Form a New Language Online - New York Times (blog) | Best Apps | Scoop.it
Disruptions: Social Media Images Form a New Language Online
New York Times (blog)
Not surprisingly, the largest social networking companies are spending billions of dollars to be the place where consumers latch onto these visual nods.
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10 Free Road Trip Apps for a Smooth Vacation

10 Free Road Trip Apps for a Smooth Vacation | Best Apps | Scoop.it
Use these free road trip apps to keep your vacation from falling apart at the seams. (Social Media - 10 Free Road Trip Apps for a Smooth Vacation - Out of all the possible summer vacations, road trips...
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Facebook building official app for Windows 8 - CNET

Facebook building official app for Windows 8 - CNET | Best Apps | Scoop.it
New York Times
Facebook building official app for Windows 8
CNET
Better late than never? The social network's mobile app will debut on the Windows operating system in the fall. Jennifer Van Grove. by Jennifer Van Grove.
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HUBSPOT CEO: 99% Of Corporate Cultures Are Stuck In The Past - Business Insider

HUBSPOT CEO: 99% Of Corporate Cultures Are Stuck In The Past - Business Insider | Best Apps | Scoop.it
Business Insider
HUBSPOT CEO: 99% Of Corporate Cultures Are Stuck In The Past
Business Insider
It turns out this is only the start of HubSpot's push toward a modern corporate culture that's vastly different from most companies out there.
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Raise Your Content Marketing Game | Business 2 Community

Raise Your Content Marketing Game | Business 2 Community | Best Apps | Scoop.it

High-quality content marketing is required to succeed in today’s competitive business world. Whether you are a large corporation, a small or big business, or an educational or non-profit organization, your website visitors crave captivating, information-rich, high-impact and insightful content. We are in the midst of the information age, and your prospects do a significant amount of online research comparing you to your competition. How can you stand out and get ahead? You need to deliver highly relevant and valuable information in a way that strikes a chord with your target audience. Would you like to publish content that delivers results—seriously increasing the ROI of your content marketing? Of course, you would, and you know that content marketing can do amazing things for your company. However, the operative word is “can.” Not all content is created equal.Strategic content marketing starts with a top-notch blog—one with a great deal of content that really hits the mark. An excellent business blog can deliver dramatically increased reach, lead generation and new business development. According to HubSpot, companies that publish a blog attract 55% more website visitors and generate 97% more inbound links and 434% more indexed web pages than companies that do not. The more frequently you publish blog content, the more website traffic and leads you are liekely to produce. Companies that publish blog content at least 20 times per month attract over five times more website traffic than those that publish content less than four times a month. In addition, companies that post blog content 20 times per month generate four times more leads than companies that do not maintain blogs.While all this sounds great, there is a catch; these statistics are based on averages. Some companies attain phenomenal results with content marketing, and others do not despite their best efforts. Now, let us address how you can match or exceed these statistics—gaining an edge over your strongest industry competitors and winning the content marketing game....


Via Jeff Domansky
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judi knight's curator insight, June 15, 2013 1:03 PM

This is my mantra. I know it works if you find your secret sauce.

Jeff Domansky's curator insight, June 15, 2013 3:51 PM

Useful tips for content marketing and blogging. Also helpful stats to show possible ROI.