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Crisis PR Analysis: Loyd Grossman Cooking Sauces as it deals with Botulism claim

Crisis PR Analysis: Loyd Grossman Cooking Sauces as it deals with Botulism claim | BENCH PR | Scoop.it

As Loyd Grossman's cooking sauces faces a brand crisis of the highest order - with two children having apparently contracted botulism as a result of eating some of its curry sauce, Chris Gilmour, who heads up the crisis division of Beattie Communications and Only Marketing, analyses what the brand must do to survive its current dilemma.

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Crisis management for business continutity plan

Crisis management for business continutity plan http://t.co/2bSrSeya...
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Journalism v. Public Relations Part 2

Journalism v. Public Relations Part 2 | BENCH PR | Scoop.it
As part two of our public relations v journalism blog series, McCauley Marketing discusses the relationship between public relations professionals and journalists.
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Why Companies Need to Hire Public Relations Agency

Why Companies Need to Hire Public Relations Agency | BENCH PR | Scoop.it
For this they need a help of PR agency which will help them to fulfill their dream of success. To get success in marketing of your business you should have somebody who delivers your message to potential customers, ...
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NASA grows audience, credibility through tweetups

NASA grows audience, credibility through tweetups | BENCH PR | Scoop.it
HAMPTON, Va.— Rocket science isn't easily explainable in 140 characters, but NASA is asking a group of people to do just that with a series of VIP tours for some of its ardent Twitter followers.

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Twitter and journalism: It shouldn't be that complicated

Twitter and journalism: It shouldn't be that complicated | BENCH PR | Scoop.it
Associated Press says its journalists shouldn't express opinions on Twitter, and some are recommending reporters modify the way they retweet to avoid giving the impression they agree.
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5 media relations trends

5 media relations trends | BENCH PR | Scoop.it
5 media relations trends. Social networks have taken on the role of crowd-sourced news editors. Instead of going directly to websites to scan for news, we frequently only see bite-sized news headlines that have been posted ...
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Public Relations as an SEO Strategy

Public Relations as an SEO Strategy | BENCH PR | Scoop.it
Public relations can yield great results for your search engine optimization (SEO) efforts through cultivating back links. (How Can Public Relations Help Your SEO Strategy?
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