Being Your Brand
900 views | +2 today
Follow
Being Your Brand
Branding and Strategy for Business and Life
Curated by Brianna Smith
Your new post is loading...
Your new post is loading...
Scooped by Brianna Smith
Scoop.it!

Newsle – The News You Want To Know

Newsle – The News You Want To Know | Being Your Brand | Scoop.it
There are many social media platforms to join and watch this year. However, there is one new platform that is getting a lot of buzz and is very intriguing, it is called Newsle. Newsle is a web app ...
more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

4 Social Media Platforms to Watch in 2012

4 Social Media Platforms to Watch in 2012 | Being Your Brand | Scoop.it
When the Pinterest phenomenon began, I was personally caught off guard. Even with all the marketing blogs I follow, I did not hear of the new popular social media platform. After reading and writin...
more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

SXSWi 2012: My Top 5 Tech Trends to Watch

SXSWi 2012: My Top 5 Tech Trends to Watch | Being Your Brand | Scoop.it
Reblogged from Nineteen.Three: For those of you who don’t have the time to sit and read my long-form recaps of SXSWi, I put together some of the most important topics and trends to watch from...
more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

10 Ways To Generate Trust With Your Landing Page Copy

10 Ways To Generate Trust With Your Landing Page Copy | Being Your Brand | Scoop.it
Via Scoop.it – Being Your Brand Demian Farnworth of The Copybot describes ten ways to generate trust with your landing page copy. 10 Steps To Creating Great Copy Match Ad Copy with Landing Pa...
more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

5 Tips to Become an Effective Tweeter

Reblogged from sallyu: I must admit I am addicted to Twitter.  I love the constant Twitter feed, always updating, leaving me waiting for what every new Tweet will bring.  In exchange, I want to b...
more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

Hunger Games Social Media Strategy Breakdown

Hunger Games Social Media Strategy Breakdown | Being Your Brand | Scoop.it
The promotion of the upcoming Hunger Games movie is a great example of a multidimensional online campaign incorporating an interactive website and social media. Fans are not located on just one soc...
more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

Personal Branding 101: How to Discover and Create Your Brand | Personal Branding Tips

Personal Branding 101: How to Discover and Create Your Brand | Personal Branding Tips | Being Your Brand | Scoop.it
In the first part of a 2 part series, Dan Schawbel discusses how to discover and create your personal brand.
more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

SkillPath – Social Media Conference

I recently was given the opportunity to attend the SkillPath Social Media Conference here in New Orleans on behalf of Mudbug Media. After the event I wrote the following blog on key takeaways from ...
more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

Top 10 Favorite Takeaways from SXSWi

This week, my twitter feed was full of quotes from SXSWi. I was not able to attend the conference myself, but agencies from all over the country have been tweeting and blogging about their experien...
more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

Social Media Content Strategy: 3 Tips To Make Your Tone Less Brand-Centric

Social Media Content Strategy: 3 Tips To Make Your Tone Less Brand-Centric | Being Your Brand | Scoop.it
Reblogged from OnePerspective: For brands trying to create a strong social media presence it can be tough resisting the urge to plug brand messaging with every Facebook post or tweet. You've probab...
more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

Protecting Your Online Reputation

Protecting Your Online Reputation | Being Your Brand | Scoop.it
Your online reputation can make or break your personal brand strategy. In order to maintain your online reputation, regularly scheduled monitoring is necessary to keep track of what information abo...
more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

7 Tips on Becoming Wildly Successful

I recently read a great blog post by Maren Kate on how to build a successful company or personal brand strategy. While this article was written in 2009, all the tips she shares are as relevant now ...
more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

Keyword Research

Keyword Research | Being Your Brand | Scoop.it
Keywords are the basis of a successful SEO campaign. But, how you decide what keywords to use?

One of the first things to remember when beginning search engine optimization is that you that you ...
more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

How Colors Affect Purchases

How Colors Affect Purchases | Being Your Brand | Scoop.it
Does color affect a customers’ purchase experience? Will it increase the chances that a customer will by your product? The answer to both of these questions is YES! Color is one of the most i...
more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

Gen Y Working Women Infographic

Gen Y Working Women Infographic | Being Your Brand | Scoop.it
I came across the infographic below (posted by Mashable) on generation Y women in the workplace. Generation Y (also known as Millennials) is composed of those born between the later 1970′s an...
more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

9 Social Media Marketing Tips From the Pros

9 Social Media Marketing Tips From the Pros | Being Your Brand | Scoop.it
The Social Media Examiner recently posted a great article about the 9 best Social Media Marketing Tips: Draw attention to your custom tabs in the new Faccbook timeline – they share great appl...
more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

10 Ways Generate Trust With Your Landing Page Copy

10 Ways Generate Trust With Your Landing Page Copy | Being Your Brand | Scoop.it
Demian Farnworth of The Copybot describes ten ways to generate trust with your landing page copy.

 

10 Steps

1. Match Ad Copy with Landing Page Headlines

2. Write Seductive Headlines

3. Create Compelling Landing Page Copy

4. Display Impressive Numbers

5.  Supply Endorsements

6. Highlight 3rd Party Certification (are you an accredited business? If so, flaunt it!)

7. Display Press Mentions

8. Don't Skimp on Design (if your design looks cheap, it doesn't matter how great your content is because no one will stay on your site long enough to read it)

9. Tone Down Those Terms and Conditions

10. Testimonials (Customers trust other customers more than they will trust what your company says)

 

Check out the whole article to find out more about the 10 ways use content to build relationships with your customers.

more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

Hunger Games Social Media Strategy Breakdown

Hunger Games Social Media Strategy Breakdown | Being Your Brand | Scoop.it
The promotion of the upcoming Hunger Games movie is a great example of a multidimensional online campaign incorporating an interactive website and social media. Fans are not located on just one soc...
more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

Hunger Games Website Strategy

Hunger Games Website Strategy | Being Your Brand | Scoop.it
Like many others, I have read and fallen in love with the Hunger Games trilogy. Upon finishing the last book, and with the knowledge of the upcoming movie, I decided to check out the movie’s webs...
more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

Twitter Facts and Stats | Social Media Today

Twitter Facts and Stats | Social Media Today | Being Your Brand | Scoop.it
The first time a post about Twitter appeared on my blog was March 2009. My, how time and Tweets fly.
more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

Predicting Social Media Outcomes

Predicting Social Media Outcomes | Being Your Brand | Scoop.it
Reblogged from OnePerspective: Marketers get discouraged because they don’t get the results from social media that they expect. That disappointment quickly turns into a dismissal of social&#8...
more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

Free Speech and Social Media

Free Speech and Social Media | Being Your Brand | Scoop.it
One of the popular topics discussed this week at the SXSW Interactive conference in Austin, Texas has been how to balance free speech, personal rights, and protected content in the social media wor...
more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

Banana Republic In Flight Fashion Show

Banana Republic is doing an amazing job of promoting their new Mad Men collection. Their newest promotional effort was spontaneous, innovative, and buzz worthy. During a Virgin America flight from ...
more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

Growing Offline Business Using Online Tools

Growing Offline Business Using Online Tools | Being Your Brand | Scoop.it
Social media has several purposes:

Creating Conversations
Building Brand Awareness
Build a Community
Educate
Reach New Audiences
Understand Your Current Audience
Create a More Perso...
more...
No comment yet.
Scooped by Brianna Smith
Scoop.it!

Digital Tools to Boost Your Brand

Check out the infographic below shared by PR Daily on what the top digital tools are, why they are the best, and who is already successfully leveraging them...
more...
No comment yet.