BehaviourWorks threads
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BehaviourWorks threads
Interesting articles on behavioural economics and related topics
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Metaphors shape our thoughts in ways we don't even realize —

Metaphors shape our thoughts in ways we don't even realize — | BehaviourWorks threads | Scoop.it
What has the ability to influence your opinions, in some cases, even more than your own political party? A metaphor, as it turns out. When we think about metaphor, we might think about how we typically learn about metaphor in school: as a poetic device or a rhetorical flourish. But, metaphors are not simpl
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Having Your Smartphone Nearby Takes a Toll on Your Thinking (Even When It’s Silent and Facedown)

Even when it’s silent, even when it’s facedown.
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Homo erectus may have been a sailor – and able to speak | Science | The Guardian

Homo erectus may have been a sailor – and able to speak | Science | The Guardian | BehaviourWorks threads | Scoop.it
A new theory suggests that Homo erectus was able to create seagoing vessels – and must have used language to sail successfully
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Richard Shotton: Don’t spread yourself thin, focus on what makes your brand memorable

Richard Shotton: Don’t spread yourself thin, focus on what makes your brand memorable | BehaviourWorks threads | Scoop.it
According to the peak-end rule, events are remembered for their most remarkable and concluding moments, which should be the focus of the brand experience.
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Harvard Lesson: Verbs Beat Adjectives - Neuromarketing

Harvard Lesson: Verbs Beat Adjectives - Neuromarketing | BehaviourWorks threads | Scoop.it
The debate among copywriters about verbs vs. adjectives rages on. While the general consensus is that verbs make better sales copy and adjectives serve mainly to slow down the reader, there’s also research that shows properly used adjectives can increase product appeal. Lessons from Harvard B-School If you think your sales challenge is daunting, try [...]
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Money Can’t Buy Happiness, But It Does Change How You Experience It

Money Can’t Buy Happiness, But It Does Change How You Experience It | BehaviourWorks threads | Scoop.it
People with more money feel more happiness focused on themselves, while people with less take more pleasure in relationships and the world
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Your Brain Treats a Blink Like a Tiny Nap

Your Brain Treats a Blink Like a Tiny Nap | BehaviourWorks threads | Scoop.it
New research shows that time slows down when your eyes are closed, which could explain why we can blink without interrupting our vision.
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Inspector Insight » Emotions are constructed just like our experience of the world

Inspector Insight » Emotions are constructed just like our experience of the world | BehaviourWorks threads | Scoop.it
The latest science of the brain and emotions is rather disconcerting until you sit and think about it. What Lisa Feldman Barrett says about the working of our emotions is almost exactly the same story that I tell about perception in Brand esSense.
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Quynh Phan's curator insight, December 13, 2017 10:52 PM

Life is an experience and the mind receives more surprises with an experience rather than anything else. In order to understand your life, your brain constructs the meanings of your experience with emotions. Emotions are produce by both external and internal worlds. They as well as enable body to predict sensory and experiential information that come into the brain. They can match the situation to previous experiences and extract the relevant ‘concepts’ from your memory to your predictions.

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Study reveals just how quickly we form a first impression

Study reveals just how quickly we form a first impression | BehaviourWorks threads | Scoop.it
We rapidly form judgements about a person's character when looking at their face. A new study from researchers at the University of York reveals just how
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We’re in a ‘Dream Deprivation’ Epidemic

We’re in a ‘Dream Deprivation’ Epidemic | BehaviourWorks threads | Scoop.it
A new paper argues that a lack of dream sleep is a widespread public-health problem, one with dire implications for waking life.
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How metaphors shape women’s lives

How metaphors shape women’s lives | BehaviourWorks threads | Scoop.it
From glass cliffs to sticky floors, social scientists often use evocative imagery to highlight the barriers that women face in work and life.
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Should endangered languages be preserved, and at what cost? – Rebecca Roache | Aeon Essays

Should endangered languages be preserved, and at what cost? – Rebecca Roache | Aeon Essays | BehaviourWorks threads | Scoop.it
Endangered languages have sentimental value, it's true, but are there good philosophical reasons to preserve them?
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Inspector Insight » Why doesn’t market research recognize the failings of recall?

Inspector Insight » Why doesn’t market research recognize the failings of recall? | BehaviourWorks threads | Scoop.it
Designers understand the greater power of recognition over recall, which is why interfaces for complex systems use familiar iconography and layouts (think of the design of graphical user interfaces on computers from the early days into the present).
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BBC - Future - The dangerous downsides of perfectionism

BBC - Future - The dangerous downsides of perfectionism | BehaviourWorks threads | Scoop.it
Many of us believe perfectionism is a positive. But researchers are finding that it could be dangerous, leading to a long list of health problems – and that it’s on the rise.
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Language is Learned in Brain Circuits that Predate Humans

Language is Learned in Brain Circuits that Predate Humans | BehaviourWorks threads | Scoop.it
A new study reveals language is learned in brain systems that predate humans.
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Why we should all 'smell train', I Can't Taste!, The Food Chain - BBC World Service

Why we should all 'smell train', I Can't Taste!, The Food Chain - BBC World Service | BehaviourWorks threads | Scoop.it
The devastating impact of taste disorders, and what they can teach us about our food
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How rhythms become a vital part of us | A neuroscientist explains

How rhythms become a vital part of us | A neuroscientist explains | BehaviourWorks threads | Scoop.it
Whether it’s the physiological monthly cycle of a woman or a plant’s seasonal cycle, the external world influences biology, says Daniel Glaser
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The Psychology of Christmas Presents | Psychology Today

The Psychology of Christmas Presents | Psychology Today | BehaviourWorks threads | Scoop.it
Females are disproportionately active as Christmas gift givers, giving 84% of all gifts, and receiving onl
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How Your Brain Understands Visual Language

How Your Brain Understands Visual Language | BehaviourWorks threads | Scoop.it
Or, “why email is still represented by an envelope.” Design professor Josiah Kahane explains.
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The margarine test: why marketers must look at what people do rather than what they say

The margarine test: why marketers must look at what people do rather than what they say | BehaviourWorks threads | Scoop.it
The 1940s were a dispiriting decade for American margarine makers.
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How Stable Is the Personal Past?

How Stable Is the Personal Past? | BehaviourWorks threads | Scoop.it
Did you ever wonder what your life story would look like if you told it several times, at different moments in your life?
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The neuroscience of no regrets: why people still support Brexit and Trump

The neuroscience of no regrets: why people still support Brexit and Trump | BehaviourWorks threads | Scoop.it
Dean Burnett: The way the brain works means those who support Brexit and Trump will carry on doing so
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A new way to look at emotions – and how to master yours

A new way to look at emotions – and how to master yours | BehaviourWorks threads | Scoop.it
A new theory of emotions reveals just how easily our feelings can be shaped by context – offering some powerful ways for dealing with stress.
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