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Why PR is embracing the PESO model

Why PR is embracing the PESO model | Behavioural Science | Scoop.it
The role of PR is evolving. Here's a new framework.

Via Jeff Domansky
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Jeff Domansky's curator insight, December 7, 2014 9:29 PM

Is PR adapting fast enough and staying ahead of, or at least with, the changes in communication, marketing, and the PR profession? In my experience, many PR pros are struggling. Recommended reading for PR pros.  9/10

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Why PR is embracing the PESO model

Why PR is embracing the PESO model | Behavioural Science | Scoop.it
The role of PR is evolving. Here's a new framework.

Via Jeff Domansky
more...
Jeff Domansky's curator insight, December 7, 2014 9:29 PM

Is PR adapting fast enough and staying ahead of, or at least with, the changes in communication, marketing, and the PR profession? In my experience, many PR pros are struggling. Recommended reading for PR pros.  9/10

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Harvard i-lab | Founding a Tech Startup in Silicon Valley -- The Good, Bad, and Ugly with Raj Kapoor

This is a must-see talk and discussion with successful entrepreneur/VC Raj Kapoor (HBS 96). Raj is the Managing Director of the Mayfield Fund, the cofounder/...
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How a Little Hashtag Research Can CRANK UP Your Content Marketing

How a Little Hashtag Research Can CRANK UP Your Content Marketing | Behavioural Science | Scoop.it
Are you doing enough hashtag research? Probably not. Here's how to do the right kind of hashtag research -- to get BIG results in your content marketing!

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Jeff Domansky's curator insight, December 3, 2014 2:17 AM

Are you doing enough hashtag research? Probably not. Ann Smarty shows how to do the right kind of hashtag research -- to get BIG results in your content marketing!

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Facebook Marketing is Changing—Here’s What Small Businesses Can Do To Stay In The Game

Facebook Marketing is Changing—Here’s What Small Businesses Can Do To Stay In The Game | Behavioural Science | Scoop.it
Facebook announced changes to how business’ posts will appear on News Feeds in 2015. To adjust to these changes, here are some Facebook marketing tips.

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Juliette Alice Duval's curator insight, December 1, 2014 10:31 AM

Cet article consacré aux outils Facebook pour les PME, illustre bien le cadre :"Proposition de valeur" de la matrice 

La proposition de valeur représente les combinaisons de produits-services qui créent de la valeur pour chaque segment de clientèle (Nouveauté, performance, personnalisation, design, statut, prix, réduction des coûts). 



Audrey-Anne Coulombe's curator insight, December 2, 2014 1:46 PM

Facebook changera d'ici à 2015 ! Les utilisateurs se plaignaient de recevoir trop de contenu promotionnel et pas assez de contenu qui les intéressait vraiment ! Les entreprises devront réajuster leurs stratégies de communications en ce qui a trait à Facebook.

Kenneth OE Sundin's curator insight, December 3, 2014 3:34 AM

Using Facebook to meet new customers? Here is a tip on how to stay in the market.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015) | Behavioural Science | Scoop.it
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.

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Jeff Domansky's curator insight, December 3, 2014 2:05 AM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle according to Tom Pick.

Affpinions's curator insight, December 3, 2014 12:48 PM

Interesting.

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10 interesting infographics about social media | Design daily news

10 interesting infographics about social media | Design daily news | Behavioural Science | Scoop.it
We all know a picture speaks thousand words and for that reason infographics are being more popular due to its amazing information displayed in the form of images.

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Jeff Domansky's curator insight, December 7, 2014 11:26 PM

Great collection and useful reading for marketers, and social media pros.

Jeff Domansky's curator insight, December 8, 2014 12:44 AM

Great collection of social media infographics. Well worth reading. 9/ 10

rodrick rajive lal's curator insight, December 9, 2014 1:53 AM

These are some interesting infographics that provide a pictorial representation of data in a form that can be easily understood. In an age where the quantum of data is increasing exponentially, it has become extremely important to use infographics. Raw data and statistics can become a turn off, especially for those who don't have an eye for figures! Infographics are being used very successfully in schools and colleges to present information in an easily assimilable form.

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Investors back two London tech startups with millions in same week

Investors back two London tech startups with millions in same week | Behavioural Science | Scoop.it
It's been a good week for London's early-stage tech startups.
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How to Improve Your Social Media Ads Using Brain Science

How to Improve Your Social Media Ads Using Brain Science | Behavioural Science | Scoop.it
Are you advertising on social media? Do you want more attention for your social media ads? The way you design your ad impacts how much attention it gets with social media.

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Jeff Domansky's curator insight, December 2, 2014 9:56 AM

Motion leads emotion and other fascinating marketing insights. Recommended reading. 10/10

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The State Of Digital Marketing In 2015

The State Of Digital Marketing In 2015 | Behavioural Science | Scoop.it
The digital marketing industry is experiencing a major transformation. The current state of digital is directly tied to data. Data are everywhere, informin

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Jeff Domansky's curator insight, December 3, 2014 3:33 AM

Here's a look at what's ahead for social marketing in 2015, starting with big data.

Marco Favero's curator insight, December 3, 2014 10:47 AM

aggiungi la tua intuizione ...

Erika Kettlewell's curator insight, December 4, 2014 3:07 AM

This article is discussing how digital marketing is going to change over 2015 and how it will grow and reshape marketing online. Bigger companies will be using more data and taking care of your online ads may become harder. Ad scams may become more prominent and protecting yourself will become more of a must.