Becoming an Ultrasound Technician
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Maximizing Social Media: Four Steps for Physicians

Maximizing Social Media: Four Steps for Physicians | Becoming an Ultrasound Technician |

Have you ever Googled yourself? By doing so you’ll find you already have an online presence, so why not play a part in developing a professional identity for yourself online? Interventional cardiologists report it can be difficult to find time to “do social media,” but by following the steps below, you can begin to manage your own online presence, impact patients’ lives beyond an office visit, and extend the reach of your practice.

1. Watch and Listen

Begin by doing a search on Twitter using key words (cardiologist, interventional cardiology) to find peers and organizations to follow. By creating these connections, you will begin to expand your online network exponentially. “Listen” by watching what others are tweeting, posting, and linking to give you a sense of what works, what doesn’t, and what you need to know before tweeting for yourself.

2. Mind Your W’S and H’S.

Before dipping your toe in the social media waters, know what you wish to accomplish; otherwise your goals could be diluted and you may feel overwhelmed.

Why? Why are you going to engage in social media…for ideas, research, collaboration?Who? Who is your audience? Staff, new patients, existing patients, colleagues?Where? Which social media platforms make the most sense for you? Twitter? LinkedIn?When? Dedicate an allotted amount of time – at the same time – each day to devote to social media use. Guard this time and make it a habit.What? Which outcomes will you measure for successful social media use?How? Are you going to push out information, retweet, or have an actual dialogue? An example: “I am going to share evidence-based interventional cardiology messages and create a place of learning and respectful dialogue to current and new patients in my demographic area.”

3. Keep It Professional

Follow the advice from Mayo Clinic’s Dr. Farris Timimi: Don’t lie, don’t pry, don’t cheat, can’t delete, don’t steal, don’t reveal (embargo, patient information, etc.).

4. Develop a Content Sharing Plan

Follow the 70-20-10 percentage rule for content development.

70 percent can be written from someone else and be content you link to or retweet. Set up RSS feeds to deliver content of interest to you, and then file that content in electronic folders by topic area. You can use it later to develop blog posts, tweets, Facebook updates, and so on. This content can also be a source to ask probing questions via your Twitter account. For example, with the recent cholesterol guidelines, you could tweet, “Confused about new #cholesterol guidelines? Review this Twitter chat.”20 percent can be original content you create, and can be used as an opportunity to fill gaps based on conversations you have with patients, or to answer questions patients often ask you. For example, you could tweet, “Got the flu? Know its impact on #heart health” and link to a post that provides further information on the topic.10 percent can be for fun – birthdays, at the office photos, a comment about your golf game. By showing a bit of your personal side, you’ll engage visitors and help build your profile.
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Taeler's insight:

I found this article to be very interesting, because I never really thought about how much impact you can have in your career just by "doing social media". When I become an ultrasound technician, I want patients to be able to communicate with me in a way that feels as normal and comfortable for them as possible. It would also help to get my name out there, so that people can know more about me, the type of ultrasound technician I am, (will be), and it would also allow them to ask me questions before making an appointment with me. Not only that, but it would also help to promote the hospital or clinic that I am, (will be), employed at. Not only would I benefit from this, but my place of employment would too.

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Scooped by Taeler! - Device a breakthrough for ultrasound, says Bothell maker - Device a breakthrough for ultrasound, says Bothell maker | Becoming an Ultrasound Technician |
BOTHELL -- It's such a revolutionary product advancement for health care that Gov. Jay Inslee made a special visit to see it -- and it is...
Taeler's insight:

I found this article to be useful in my research, because it allowed me to learn more about changes that are being made in ultrasound machines. Companies, such as Phillips, are trying to create machines that not only work better, but are also easier to use and operate. I also learned that when a machine can be operated by not just experts, but new ultrasound technicians, this allows for a lower healthcare cost because patients won't have to pay extra due to limited technician availability. Learning these things has made me even more eager to get into college so that I can start working with machines like this, and learning the differences between different types of ultrasound machines.

Noah Miller's curator insight, January 9, 2014 3:25 PM

I learned about an "EPIQ" in the product line, which is claimed to be "much easier" to use than previous machines. This is suggested to be "future" of Ultrasoung Technology. The "EPIQ" also allows for faster and more efficient production.  

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Using Patient Education To Yield Better Returns - | Power Your Practice

Using Patient Education To Yield Better Returns - | Power Your Practice | Becoming an Ultrasound Technician |
  With Stage 2 Meaningful Use’s engagement criteria finally in place, patient education tops the list of priorities for many providers. And while many
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