BEAUTY + SOCIAL MEDIA
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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
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American beauty: Cosmetics mogul Josie Maran on why green is gorgeous

American beauty: Cosmetics mogul Josie Maran on why green is gorgeous | BEAUTY + SOCIAL MEDIA | Scoop.it

Josie Maran, one of the largest proponents of the green cosmetics movement, talks about her beauty and skincare line and the power of natural products.

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Its all in the packaging: trends so far in 2012

Its all in the packaging: trends so far in 2012 | BEAUTY + SOCIAL MEDIA | Scoop.it

Social works better when you have fantastically-packaged products to promote! Beauty companies continue to focus on the important of packaging and how it affects the prestige and position of their brand and products.

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Ultra Fragrances Introduces the Beauty Buzz Blog

Ultra Fragrances Introduces the Beauty Buzz Blog | BEAUTY + SOCIAL MEDIA | Scoop.it

Discount fragrance store, Ultra Fragrances, launches a new blog in an effort to provide customers with fragrance reviews, beauty trends and tutorials to build brand loyalty.

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Why Social Media Policies Make Good Business Sense - Featured Article - Workforce

Why Social Media Policies Make Good Business Sense - Featured Article - Workforce | BEAUTY + SOCIAL MEDIA | Scoop.it

Adopting a social media policy is one way to to help your beauty brand define how employees engage in the social media world and what they talk about.

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The Truth About What Works in Digital Marketing | News - Advertising Age

The Truth About What Works in Digital Marketing | News - Advertising Age | BEAUTY + SOCIAL MEDIA | Scoop.it

Many cosmetics, beauty and personal care companies have adopted social media as a marketing strategy...but can digital really sell products?  Unilever says 'Yes'!

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Successful Campaigns Become Part of the Social Media Experience

Successful Campaigns Become Part of the Social Media Experience | BEAUTY + SOCIAL MEDIA | Scoop.it

"It is better to view the objective as forming relationships with your consumers and enriching their digital experiences rather than seeing your goal only in terms of building an audience." This especially holds true for the beauty industry as we try and shift the cosmetics experience to the digital realm...

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Globalization of Pinterest signals power as sales tool - Luxury Daily

Globalization of Pinterest signals power as sales tool - Luxury Daily | BEAUTY + SOCIAL MEDIA | Scoop.it

Brands utilize Pinterest to drive consumers to engage with more of their social media channels and drive sales by using it as a 'digital showroom'.

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L’Oréal USA ramps up social media presence to offer women personalized beauty solutions

L’Oréal USA ramps up social media presence to offer women personalized beauty solutions | BEAUTY + SOCIAL MEDIA | Scoop.it

L'Oreal USA teams up with Demand Media to create Youtube channel and beauty websites personalized for each consumer based on their specific needs.

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Don’t call it makeup: Market booms for men’s cosmetics | INFORUM | Fargo, ND

Don’t call it makeup: Market booms for men’s cosmetics | INFORUM | Fargo, ND | BEAUTY + SOCIAL MEDIA | Scoop.it

The men's cosmetics category continues to grow as more males begin to add  personal grooming into their daily routines.

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Multiple Benefits in Makeup More Important to Consumers | GCIMagazine.com

Multiple Benefits in Makeup More Important to Consumers | GCIMagazine.com | BEAUTY + SOCIAL MEDIA | Scoop.it

Makeup with multiple benefits is becoming more important and holds greater value to beauty and cosmetic consumers.

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Ethnic cosmetics market is doing well despite recession, says market researcher

Ethnic cosmetics market is doing well despite recession, says market researcher | BEAUTY + SOCIAL MEDIA | Scoop.it

The market for cosmetic products aimed at consumers of ethnic origin is fast growing as figures reveal it rose to $3 billion in 2011.

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Birchbox Co-CEO Explains What Startups Can Learn From Social Media

Birchbox Co-CEO Explains What Startups Can Learn From Social Media | BEAUTY + SOCIAL MEDIA | Scoop.it

As cosmetics subscription companies continue to gain momentum, CEO of Birchbox, Katia Beauchamp, explains what startups (and established companies) can learn from social media.

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Handling a Beauty Brand Meltdown in the Social Media Space | Cristin Grogan

Handling a Beauty Brand Meltdown in the Social Media Space | Cristin Grogan | BEAUTY + SOCIAL MEDIA | Scoop.it

How would you handle a meltdown of your beauty brand? Taking Urban Decay as an example in this 2-part case study, we'll examine how they utilized social media after the brand announced it's entry into the Chinese market, bringing with it the onset of animal testing to the once cruelty-free cosmetics brand.

 

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Dermablend Professional Announces Zombie Boy, Rick Genest as Official Spokesperson

Dermablend's 'Go Beyond the Cover' YouTube video featuring 'Zombie Boy', Rick Genes,  leads Dermablend to announce him as their new spokesperson.

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Social Commerce: From Hi to Buy | WWD

Social Commerce: From Hi to Buy | WWD | BEAUTY + SOCIAL MEDIA | Scoop.it

In the elimination of the middle man, companies look to bridge the gap between ecommerce and social media by allowing users to purchase products without ever having to leave their Facebook page.

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Dove bids to banish negative Facebook ads | News | Marketing Week

Dove bids to banish negative Facebook ads | News | Marketing Week | BEAUTY + SOCIAL MEDIA | Scoop.it

Dove launches Facebook app that replaces negative body image ads with it's own 'real beauty' ads in it's continuing crusade to encourage positive body image.

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