BEAUTY + SOCIAL MEDIA
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BEAUTY + SOCIAL MEDIA
Exploring how Beauty, Cosmetics and Luxury Personal Care Industries are using social media to market, expand brand awareness and increase sales and business.
Curated by Cristin Grogan
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Emotional engagement drives up value of luxury cosmetics

Emotional engagement drives up value of luxury cosmetics | BEAUTY + SOCIAL MEDIA | Scoop.it
As times change and consumers expect more from their products, emotional engagement is becoming the dominant driver of purchase decisions and brand loyalty.
Cristin Grogan's insight:

What really sells luxury cosmetics?  A 2013 Customer Loyalty Engagement Index found that "brand", "personal identity" and "character" exerted the strongest influence on consumer decision-making and engagement with brands.  Hitting all of these touch points during the consumer experience is what will ensure clients' lasting relationship with luxury products.  

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Generate Business Leads with Social Media Savvy | Business 2 Community

Generate Business Leads with Social Media Savvy | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

Great article on using Twitter to generate new business leads! So many ways to use this in the beauty and cosmetics ndustry!!!

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Women Spend More On Beauty Products During Recessions

Women Spend More On Beauty Products During Recessions | BEAUTY + SOCIAL MEDIA | Scoop.it

The 'Lipstick Effect' still rings true: Women spend more on beauty products during recessions!  

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Dove Creates Hair Awareness Through Social Media | Business 2 Community

Dove Creates Hair Awareness Through Social Media | Business 2 Community | BEAUTY + SOCIAL MEDIA | Scoop.it

Another great online campaign by Dove - always on the forefront of social media!!!

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Multiple Benefits in Makeup More Important to Consumers | GCIMagazine.com

Multiple Benefits in Makeup More Important to Consumers | GCIMagazine.com | BEAUTY + SOCIAL MEDIA | Scoop.it

Makeup with multiple benefits is becoming more important and holds greater value to beauty and cosmetic consumers.

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Embrace social media - Ross Glick

Embrace social media - Ross Glick | BEAUTY + SOCIAL MEDIA | Scoop.it

Ross Glick talks Social Media and it's role in the beauty industry, including the importance of the 80/20 rule, what a real social media strategy looks like, and how to elevate your brand in the social media space.

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