Beats By Dre
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Apple plans to phase out Beats Music brand, report says

Apple plans to phase out Beats Music brand, report says | Beats By Dre | Scoop.it
Beats Music will eventually disappear as a brand, according to a new report. TechCrunch reports that Apple plans to eliminate the Beats Music streaming service, which it acquired in May, but...
Chance Smith's insight:

In this article they claim that Apple plans to completely do away with the Beats brand. I don't think this article is very credible because there are multiple articles stating that Apple is moving forward with Beats and the brand. Why would they put a $3.2 billion dollar deal on the table to not follow through with it. It would be a waste of money.

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Apple Finalizes Beats Deal After Paying Vivendi $404 Million

Apple Finalizes Beats Deal After Paying Vivendi $404 Million | Beats By Dre | Scoop.it
Apple has cleared all of the major hurdles necessary to officially announce the $3 billion acquisition of Beats. Apple disclosed its intention to buy Beats in May, but it still required approval from U.S. regulators and the European Union. The European Union approved of the deal three days ago and Vivendi, the France-based [...]
Chance Smith's insight:

This article is mainly about how the money was sent out and split. The explained what percent Apple had put into beats as well as the money they invested in the company. They also confirmed that 3 billion was the acquisition of Beats

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It's Official: Apple Adds Dr. Dre With $3 Billion Beats Deal

It's Official: Apple Adds Dr. Dre With $3 Billion Beats Deal | Beats By Dre | Scoop.it
Rap is coming to Cupertino in a big way.
Chance Smith's insight:

I feel that Apple and Dr. Dre made a great decision with this deal. Apple offered him a deal that would benefit him more than he can imagine while apple can gross in more money with this new investment. With this deal, Dr. Dre is the first rapper to become a billionaire !

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Apple confirms acquisition of Dr Dre’s Beats for $3 billion | ExtremeTech

Apple confirms acquisition of Dr Dre’s Beats for $3 billion | ExtremeTech | Beats By Dre | Scoop.it
In a rather adventurous move, Apple appears to have acquired Beats Electronics for $3.2 billion - the company co-founded by Dr. Dre in 2008 that in just six short years has sewn up the entire high-end consumer headphones market. In January, Beats also launched Beats Music, a streaming music service that's similar to Spotify. At this point, you are probably wondering the same question as me: Why? Why did Apple acquire Beats? Let's try and work it out.
Chance Smith's insight:

In this article they express how Beats is more than just headphones , they control a wide range of sound that we hear everyday. It seems if some critics are in disbelief that Apple offered $3.2 billion for the multimillion dollar company.

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How Dr. Dre's Headphones Company Became a Billion-Dollar Business

Beats controls some 70 percent of the headphones market, thanks to lightning-fast marketing and a smart grasp of pop culture.
Chance Smith's insight:

By Apple hooking up with Dr. Dre , Beats controls ''some 70 percent of the headphones market" . They say pop culture had a lot to do with such success. You can say that this is one of the biggest moves in business history. Just think how impactful Beats and Apple are to our lives.

 

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