Be Unique! Current Marketing Trends
121 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Flora Worbe
Scoop.it!

La beauté serait-elle en retard sur le digital ?

La beauté serait-elle en retard sur le digital ? | Be Unique! Current Marketing Trends | Scoop.it
Forcément, on ne peut pas répondre à cette question par oui ou par non. C’est pourquoi l’agence L2, qui se définit comme un think tank pour l’innovation digitale, a réalisé une comparative sur l’état d’avancée des marques de beauté en matière de cosmétiques 2.0. Et les a classées.
more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

ROI of events exceeds all other marketing initiatives

ROI of events exceeds all other marketing initiatives | Be Unique! Current Marketing Trends | Scoop.it

84% of luxury marketers host events to reach ultra-high-net-worth individuals, according to the latest report from Wealth-X.

  
more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

La Fusion-Acquisition, moteur de développement pour l’industrie du Luxe

"Le dynamisme de l’industrie du luxe se prouve tant par la quantité que par la qualité des opérations de fusions-acquisitions. Les fonds d’investissement comme les acteurs stratégiques sont en quête d’opportunités de croissance et de synergies, tout en aspirant à maîtriser de plus en plus la chaîne de valeur."

more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

MYTHICAL / CRAZY / INTIMATE / SMART : 4 TENDANCES DU LUXE POUR 2014

MYTHICAL / CRAZY / INTIMATE / SMART : 4 TENDANCES DU LUXE POUR 2014 | Be Unique! Current Marketing Trends | Scoop.it

Alors que le marché du Luxe connaît un risque de ralentissement (seulement +2% de croissance en 2013, comparé aux croissances annuelles à deux chiffres entre 2009 et 2012), les codes de communication du marché sont plus que jamais en rupture avec le contexte consumériste. Ils reflètent des stratégies partagées entre ancrage mythique et art de vivre esthétisé au quotidien.

more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

Subscription sample boxes shake up beauty routines

Subscription sample boxes shake up beauty routines | Be Unique! Current Marketing Trends | Scoop.it
It's a beauty product fan's dream: a monthly box sent to the door filled with samples of lip glosses, face creams, hair treatments and nail polishes.
more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

Luxury Brands Are Targeting Global Yummies: Young Urban Males

Luxury Brands Are Targeting Global Yummies: Young Urban Males | Be Unique! Current Marketing Trends | Scoop.it
For global luxury companies such as Coach and Burberry, the most attractive fashion demographic has become young urban males
more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

The luxury of playing Chinese social media | Kering

The luxury of playing Chinese social media | Kering | Be Unique! Current Marketing Trends | Scoop.it
As luxury brands look to social in China, the challenge is to move from social media to social business, says Sam Flemming in this four-point primer.D
more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

Five PR essentials for luxury marketers

Five PR essentials for luxury marketers | Be Unique! Current Marketing Trends | Scoop.it

1. Begin your own tradition: Exclusiveness is about creating a legacy
2. Tell a story. People love stories
3. Traits that no one else can claim
4. Longevity through quality
5. The art of writing: Form beats function

more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

Study: Retailers face significant hurdles in omni-channel race | THE FUTURE OF COMMERCE

Study: Retailers face significant hurdles in omni-channel race | THE FUTURE OF COMMERCE | Be Unique! Current Marketing Trends | Scoop.it
94 percent of retail decision-makers surveyed saying that their companies are facing significant barriers to omni-channel commerce.
more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

5 Must-Know Facts About China's Luxury eCommerce Shoppers

5 Must-Know Facts About China's Luxury eCommerce Shoppers | Be Unique! Current Marketing Trends | Scoop.it
Liz Flora of Jing Daily shares five key highlights from KPMG's recent investigation of 10,000+ Chinese luxury eCommerce shoppers
more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

Karl Lagerfeld fragrance expands with multichannel strategy

Karl Lagerfeld fragrance expands with multichannel strategy | Be Unique! Current Marketing Trends | Scoop.it

Karl Lagerfeld, creative director of both Chanel and Fendi, is spending time curating the fragrance portfolio of his eponymous fashion label with an interactive digital touchpoint approach to increase awareness for the new range.

more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

Young affluents provide the best growth potential: study - Luxury Daily

Young affluents provide the best growth potential: study - Luxury Daily | Be Unique! Current Marketing Trends | Scoop.it

In today’s economy, luxury marketers should look more toward psychographics than income demographics when trying to pinpoint a target audience, according to a new study by Unity Marketing.

 
more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

Connected 24/7 : Shaping your marketing strategy on mobile devices

Connected 24/7 : Shaping your marketing strategy on mobile devices | Be Unique! Current Marketing Trends | Scoop.it
How mobile is shaping your marketing strategy
more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

Coupe du Monde de Football : la consécration du marketing social temps-réel

Coupe du Monde de Football : la consécration du marketing social temps-réel | Be Unique! Current Marketing Trends | Scoop.it
Certaines marques, plus que d'autres, avaient jusqu'ici fait preuve d'initiatives intéressantes, mais la Coupe du Monde de football et le gigantesque public que draine la compétition a largement accéléré l'adoption de ce nouveau canal. Explications.
more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

Les 7 points communs des marques qui réussissent leur stratégie social-média

Les 7 points communs des marques  qui réussissent leur stratégie social-média | Be Unique! Current Marketing Trends | Scoop.it

Pourquoi certaines marques réussissent sur les réseaux sociaux et d’autres non ?

Tout simplement car celles-ci ont compris les règles d’une communication pérenne et pertinente à destination de leurs consommateurs finaux.

more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

La génération Y, une génération qui shoppe mais qui n'achète pas ?

La génération Y, une génération qui shoppe mais qui n'achète pas ? | Be Unique! Current Marketing Trends | Scoop.it
Comment se fait-il que la génération Y, une génération hyperconnectée qui passe le plus clair de son temps à se renseigner sur les produits, privilégie un shopping permanent qui ne débouche pas toujours sur un achat ?
more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

The Invulnerable Luxury Consumer

The Invulnerable Luxury Consumer | Be Unique! Current Marketing Trends | Scoop.it
Now in its ninth year, the annual Survey of Affluence and Wealth, produced by Time Inc. Affluent Media Group and YouGov, one of the world’s largest research and consulting organizations, focuses on the attitudes and aptitudes of the
more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

Content Marketing Is A Long-Term Commitment, Not A Campaign

Content Marketing Is A Long-Term Commitment, Not A Campaign | Be Unique! Current Marketing Trends | Scoop.it
There’s a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behavior? According to one study, subjects “voiced a greater preference for the product after receiving three ad exposures” compared to those who received “either one or five.” Other [...]
more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

64pc of urban Chinese say craftsmanship most defines luxury

64pc of urban Chinese say craftsmanship most defines luxury | Be Unique! Current Marketing Trends | Scoop.it
more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

Welcome to the age of Martini marketing – any time, any place, anywhere

Welcome to the age of Martini marketing – any time, any place, anywhere | Be Unique! Current Marketing Trends | Scoop.it
University marketers have to develop digital campaigns that operate round-the-clock for students around the globe
more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

Extending the Event Lifecycle through Mobile Technology

Extending the Event Lifecycle through Mobile Technology | Be Unique! Current Marketing Trends | Scoop.it
How can you fully engage your attendees to ensure they have a fantastic event experience? Read on for tips on engagement through mobile technology before, during and after events.
more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

En images: Le luxe est toujours un écart

En images: Le luxe est toujours un écart | Be Unique! Current Marketing Trends | Scoop.it
Le luxe ne va pas dans le droit chemin. A sa racine, il y a à la fois l’idée d’un déséquilibre et d’une certaine démesure ou de ce fameux excès qui plaît tant aux adeptes du bling-bling.
more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

Le pouvoir du marketing en temps réel

Le pouvoir du marketing en temps réel | Be Unique! Current Marketing Trends | Scoop.it
Véritable levier de performance, le marketing en temps réel a pris son essor dans la popularisation du numérique et des réseaux sociaux. Méthode dynamique
more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

How Guerlain appealed to fashionistas on the go with Fiat

How Guerlain appealed to fashionistas on the go with Fiat | Be Unique! Current Marketing Trends | Scoop.it

French perfumer Guerlain has partnered with Italian car company Fiat on a line of limited-edition Fiat 500 models exclusively for the French market.

 
more...
No comment yet.
Scooped by Flora Worbe
Scoop.it!

LVMH s'adapte à l'évolution du marché du luxe en Chine

LVMH s'adapte à l'évolution du marché du luxe en Chine | Be Unique! Current Marketing Trends | Scoop.it
Comment LVMH s’adapte à l’évolution du marché du luxe en Chine ? Malgré la discussion sur la croissance économique de la Chine qui pourrait s’élever de nouveau après plusieurs mois de…
more...
No comment yet.