BBI Examplar Mixer
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BBI Examplar Mixer
an examplar for BBI2O Introduction to Business News Crawl Assignment: IKEA
Curated by Mr. O
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IKEA Teams Up With Marriott and introduces 'Moxy Hotels'

IKEA Teams Up With Marriott and introduces 'Moxy Hotels' | BBI Examplar Mixer | Scoop.it

Inter IKEA, the parent company of Swedish furniture giant IKEA, is joining forces with luxury hotel chain Marriott to launch a chain of European budget hotels.

Called ‘Moxy Hotels’, the three-star economical accommodations will be affordably priced, and have 150 locations across Europe over the next ten years.

The first of its kind will debut in Milan, Italy, in early 2014—moving on, it will also open in countries such as Germany, the UK, Netherlands, Belgium and Austria.

“We see a huge opportunity to expand our market share in Europe,” Amy McPherson, president of Marriott International in Europe, told Bloomberg. “The economy tier in Europe represents nearly half of total room supply, yet only 20% of these hotels are branded.”


Via Niels Biersteker
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Nat Sones's curator insight, March 7, 2013 9:32 AM

Potential jokes aside, this makes a lot of sence. IKEA's brand identification with home making and relaxation, welcoming and good times can all be used to make a hotel brand that works. 

Echo Joyo's comment, April 29, 2013 12:21 AM
want to find hotels in Yogyakarta visit http://in-jogjahotels.blogspot.com/
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What Ikea's Furniture Looked Like In 1973

What Ikea's Furniture Looked Like In 1973 | BBI Examplar Mixer | Scoop.it

Ikea prides itself on its ultra-modern design.But the retailer fell victim to 1970's fashion trends like everyone else. Leonora Epstein at Buzzfeed posted some amazing images of Ikea catalogs through the years.

Mr. O's insight:

What era of  furniture would you like to decorate your home/apt. with?  Check out the link that takes you through the last 60 years.  Ikea gives us a fairly accurate reading of mainstream values, consumer tastes and product innovation. 

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Marketing’s most recommended stories

Marketing’s most recommended stories | BBI Examplar Mixer | Scoop.it
1.2011 Agency of the Year Shortlist: PHD/Touché PHD “If you don’t stay ahead of this thing, you’re going to get left behind.” Fred Forster, president and CEO of PHD Canada, is talking about the moving target that is the modern media world, explaining...
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Column: The Pandora’s Box of ‘the new Tim Hortons’

Column: The Pandora’s Box of ‘the new Tim Hortons’ | BBI Examplar Mixer | Scoop.it
In its Dec. 12 issue, Marketing launched End User, a new column by Vancouver writer Chris Koentges that examines the deluge that Canada’s marketers unleash on the world, and how they connect – or don’t – with the consumer.
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Top 10 social media marketing slip-ups of 2011

Top 10 social media marketing slip-ups of 2011 | BBI Examplar Mixer | Scoop.it
For its Dec. 12 issue, Advertising Age has put together a special report titled “Book of Tens 2011″ to celebrate industry and pop culture winners (and a few losers) from the last year .
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Facebook plans IPO between April and June: report

Facebook plans IPO between April and June: report | BBI Examplar Mixer | Scoop.it
Social media giant reportedly considering raising $10-billion...
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Favouring producers over consumers is a road to ruin

Favouring producers over consumers is a road to ruin | BBI Examplar Mixer | Scoop.it
The contribution of an industry to the public good is its ability to produce things that people want to buy, not higher incomes for producers...
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How to Add Social Media into Your Traditional Marketing Mix | The Success Center

How to Add Social Media into Your Traditional Marketing Mix | The Success Center | BBI Examplar Mixer | Scoop.it
Are you an entrepreneur who is on the fence about how to incorporate social media into a traditional marketing plan? Print and television marketing aren't the only ways to reach your customers anymore.
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Marketing Mix: The Four P?s of Marketing Strategy | E-Marketing

Marketing Mix: The Four P?s of Marketing Strategy | E-Marketing | BBI Examplar Mixer | Scoop.it
Marketing is a broad term that explains four elements responsible for the success and profit of a company.
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LeBron James Worked With Harvard Business School on Marketing ...

LeBron James Worked With Harvard Business School on Marketing ... | BBI Examplar Mixer | Scoop.it
James and his business partners happily cooperated with the research process, giving access and candid assessments of marketing choices, making the case study something of a page-turner. The Miami Heat forward is but ...
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What Steve Jobs learned, and why it matters - Globe and Mail

What Steve Jobs learned, and why it matters - Globe and Mail | BBI Examplar Mixer | Scoop.it
Globe and MailWhat Steve Jobs learned, and why it mattersGlobe and MailThe “Apple Marketing Philosophy” memo, written by Mike Markkula, one of the first investors in the company and the third CEO of Apple Computer, caught Mr.
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Barbie reaches out to girls, moms - Marketing Magazine

Barbie reaches out to girls, moms - Marketing Magazine | BBI Examplar Mixer | Scoop.it
Barbie reaches out to girls, momsMarketing MagazineAdriana Gut, girls marketing manager for Mattel Canada in Toronto, calls “I Can Be” – which is global in scope but has been adapted for the English Canadian market – a crystallization of what the...
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Ikea Corporate Research

Some Corporate information I researched about IKEA that makes you appreciate the behemoth size of the Swedish furniture company. 

 

President/Owner:

CEO:

Board of Directors:

List of Countries Ikea operate in:

# of Shares:

# of Subsidiaries:

# of employees worldwide:

Type of Industry:

Revenue (000,000s):

Sales (000,000s):

...

Years in Business:

Date Incorporated:

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IKEA teams with Marriott for new line of tech-friendly hotels with prefabbed rooms

IKEA teams with Marriott for new line of tech-friendly hotels with prefabbed rooms | BBI Examplar Mixer | Scoop.it
Stroll around any IKEA showroom and you'll find a plethora of modular furniture options that can be combined into an even greater variety of room layouts. So you could, in fact, buy an entire...
Mr. O's insight:

1) From the article, it clearly states that  "Moxy is a joint venture between Inter IKEA (a fellow member of the parent IKEA Group) and Marriott.

 

The article goes on to say that "Moxy aims to bring in a more youthful and frugal clientele by combining IKEA's budget-savvy assembly and manufacturing methods with a few modern touches."

 

From another article, it states "IKEA is investing around $500 million for around 50 budget hotels in Europe in the next five years" which shows that they are expanding their business into the international travel and tourism business. 

 

2) I think the benefit to IKEA's business is that they can profit and market to their existing and new products to a wider audience through their new chain of international hotels.  Also, many of their "youthful and cost-conscience" customers, who are loyal to the IKEA brand, might choose to stay at these budget hotels, because they know what to expect and it fits nicely into the lifestyle they want when they travel internationally.  

 

Perhaps many of these 'millennnial travelers' will also purchase some of the IKEA furniture they see in the hotel when they return home!

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New Product Development - East Sussex - United Kingdom- �40000 #job ...

New Product Development - East Sussex - United Kingdom- £40000 #job http://t.co/B1Xl329G...
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Women do holiday shopping in 80% of Cdn households: BMO

Women do holiday shopping in 80% of Cdn households: BMO | BBI Examplar Mixer | Scoop.it
Santa is a woman. That’s according to BMO‘s 2011 Holiday Spending Outlook. BMO says 80% of households polled said the female head of family will do the majority of holiday shopping, and this year, more and more will do it online.
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MW3 tops Avatar to claim ‘fastest billion’ in sales

MW3 tops Avatar to claim ‘fastest billion’ in sales | BBI Examplar Mixer | Scoop.it
Activision compares sales of Call of Duty game to blockbuster film record, earns $1-billion in 16 days...
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Ten best small business stories of the week

Ten best small business stories of the week | BBI Examplar Mixer | Scoop.it
A roundup of the highlights from The Globe's home for entrepreneurs...
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Five tips for targeting the green market

Five tips for targeting the green market | BBI Examplar Mixer | Scoop.it
Green only yields green when messaging blends transparency, practicality and savvy...
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Interest rate in male beauty brands rises | Trends | Marketing Week

Interest rate in male beauty brands rises | Trends | Marketing Week | BBI Examplar Mixer | Scoop.it
Interest rate in male beauty brands rises | Trends | Marketing Week: http://t.co/0Vt5Rj5y via @AddThis...
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Marketing Mix | Facebook is the Salt

Marketing Mix | Facebook is the Salt | BBI Examplar Mixer | Scoop.it
Ask any chef: you cannot cook a successful meal without salt. Salt is versatile, powerful, and ubiquitous. Similarly, a marketer cannot build a successful social media campaign without Facebook.
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Local Online Marketing Trends for 2012 and Beyond

Local Online Marketing Trends for 2012 and Beyond | BBI Examplar Mixer | Scoop.it
Because the mobile platform continuously evolve, so as the marketing opportunities it introduces. If you're a yearly trend watcher, you might want seen this one outlined occasionally. Internet marketing analysts are generally ...
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Marketing Careers – Top 10 International Marketing Careers | The ...

Marketing Careers – Top 10 International Marketing Careers | The ... | BBI Examplar Mixer | Scoop.it
Marketing career in an international level makes you responsible for convening the total dealing of the international marketing attempt of an organization. This involves meetings with international clients, understanding the ...
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B-schools offering $8-million for ideas - Globe and Mail

B-schools offering $8-million for ideas - Globe and Mail | BBI Examplar Mixer | Scoop.it
Globe and MailB-schools offering $8-million for ideasGlobe and MailSo far, he has received no overtures from any business school, including from Canada, to develop a curriculum based on his idea.
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