Relations publiques et enjeux éthiques
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Rescooped by Marie-Josée Audet from Public Relations & Social Marketing Insight
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How—and why—to trust your employees to talk about your brand online | PR Daily

How—and why—to trust your employees to talk about your brand online | PR Daily | Relations publiques et enjeux éthiques | Scoop.it

Employee advocacy is taking corporate communications by stormr.


Encouraging employees to be your organization's champions could be the perfect answer to journalists increasingly seeking real stories on social media.


Companies like Cisco and Danske Bank are already experimenting with employee social-media takeovers. Don't sack your spokesperson, but it's definitely time to give your employees the forum they deserve....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 22, 2017 12:09 PM

Consider the critical risk-reward of employee social media strategies. Not as simple as suggested as many marketing and PR fails show.