BADM101 - Module #3 Marketing the Business
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Briefings: Social Networks - Technology Review

Briefings: Social Networks  - Technology Review | BADM101 - Module #3 Marketing the Business | Scoop.it
From MIT.Information on Emerging Technologies & impact on business & society...
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Amazon And Samsung Unseat Apple In 2013 Customer Loyalty Engagement Index - Forbes

Amazon And Samsung Unseat Apple In 2013 Customer Loyalty Engagement Index - Forbes | BADM101 - Module #3 Marketing the Business | Scoop.it
If you watched the commercials on the Super Bowl this past Sunday it won’t come as a surprise that consumers desperately need greater levels of emotional engagement, if marketers want to – not just entertain – but actually sell products and build...
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Samsung customers are more loyal than Apple customers!

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Mobile Ads: What Works, What Doesn't

Mobile Ads: What Works, What Doesn't | BADM101 - Module #3 Marketing the Business | Scoop.it
The rule book for what works in mobile advertising—ads on smartphones and tablets—is slowly being written. Ads pegged to Internet searches can get results, marketers say. Random Spray and Pray ads generally don't.
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Sock Puppet Spectacular: Are Online Reviews Completely Worthless, Or Only Mostly Worthless? | TechCrunch

Sock Puppet Spectacular: Are Online Reviews Completely Worthless, Or Only Mostly Worthless? | TechCrunch | BADM101 - Module #3 Marketing the Business | Scoop.it
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How ‘Call Me Maybe’ and Social Media Are Upending Music

How ‘Call Me Maybe’ and Social Media Are Upending Music | BADM101 - Module #3 Marketing the Business | Scoop.it
This summer’s pop hit, Carly Rae Jepsen’s cheerfully flirty “Call Me Maybe,” shows how much the hitmaking machine, and the music industry, have been upended by social media.
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Twitter Lets Customers Skip Recordings, And Make Choices : NPR

Twitter Lets Customers Skip Recordings, And Make Choices : NPR | BADM101 - Module #3 Marketing the Business | Scoop.it
Once relegated to one-time promos and marketing campaigns, Twitter is now a tool businesses use to provide customer service. And for some customers, Twitter can be a deciding factor in what companies they do business with.
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Why the Harlem Shake Matters

Why the Harlem Shake Matters | BADM101 - Module #3 Marketing the Business | Scoop.it
Whether you're A) currently obsessed with it B) sheepishly late to it, or C) already sick of it, the meme has set a new benchmark in participatory web culture.
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Facebook Sells More Access to Members

Facebook Sells More Access to Members | BADM101 - Module #3 Marketing the Business | Scoop.it
Facebook is experimenting with new ways to leverage its greatest asset—personal data on about 900 million people—reigniting concerns about privacy. Its strategy: selling access to you.
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How Food And Clothing Size Labels Affect What We Eat And What We Wear : NPR

How Food And Clothing Size Labels Affect What We Eat And What We Wear : NPR | BADM101 - Module #3 Marketing the Business | Scoop.it
How do we pick what to eat and what to wear? It's not comfort or hunger — it's all in the label. Food and clothing labeled small appeal to most of us, even when the labels lie, a marketing professor says.
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The $1.3 Trillion Price Of Not Tweeting At Work

The $1.3 Trillion Price Of Not Tweeting At Work | BADM101 - Module #3 Marketing the Business | Scoop.it
On June 6, Larry Ellison--CEO of Oracle, one of the largest and most advanced computer technology corporations in the world--tweeted for the very first time. In doing so, he joined a club that remains surprisingly elite.
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When Does Mom's Blog Become An Ad? : NPR

When Does Mom's Blog Become An Ad? : NPR | BADM101 - Module #3 Marketing the Business | Scoop.it
Drugmakers are partnering with mothers who blog to promote products, including children's medicine. How does the Federal Trade Commission deal with the new world of online marketing? We asked.
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