Bad marketing
57 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Chris Rogers
Scoop.it!

DiGiorno Pizza Provides Another Cautionary Example Of Look Before You Tweet

DiGiorno Pizza Provides Another Cautionary Example Of Look Before You Tweet | Bad marketing | Scoop.it
Look before you tweet. That should go without saying, especially if you are running the social media account for a brand or business, but DiGiorno Pizza is
more...
No comment yet.
Scooped by Chris Rogers
Scoop.it!

Social Media Engagement is Not a Strategy

Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost!
Chris Rogers's insight:

Fantastic slide deck with an even better message!

more...
No comment yet.
Scooped by Chris Rogers
Scoop.it!

How not to use social media | b2bmarketing.net

How not to use social media | b2bmarketing.net | Bad marketing | Scoop.it

"How not to use social media". This whitepaper, produced by B2B Marketing in conjunction with Oracle Social, contains a series of best practice tips to follow if you want to make sure you and your brand don't look silly on social.

Chris Rogers's insight:

This is a great guide on what not to do on social media. You have to register (free) to access it, but it’s a light hearted, useful read full of great tips.

 

One of the most important points is alluded to throughout; bad social media marketing uses these channels as a method of broadcast, forgetting that it allows you to have one-to-one conversations (i.e. 2 way!). Remember the mantra of ‘join the conversation’ and that you’re talking to actual people and you won’t go too far wrong.

 

Personally I would add how some marketers repurpose content. Sure, create great content and share among the channels available to you - but please don’t use exactly the same text in your Facebook status, Twitter message and LinkedIn status. Hashtags are not universal and don’t have a great value on Facebook, for example, so write to suit the channel you are using. (Of course, if you’re promoting a hashtag, you can use it across all media).

more...
No comment yet.
Scooped by Chris Rogers
Scoop.it!

How to write a bloody awful blog post

How to write a bloody awful blog post | Bad marketing | Scoop.it
Are you getting bored with content advising you on how to blog for business, all banging on about the same bland clichés? How to sell squillions’ worth of whatever via super posts in social media if
Chris Rogers's insight:

This post is a little on the nose at times (intentionally, I'm sure) - but it does raise an important message about the need for originality in blogging and content marketing, and not following a set formula.

 

My question is, sometimes like a stereotype - is there some truth in it? I would suggest that there is. Particularly with the need for an attention grabbing headline that suggests it can be quickly and easily read - and "7 top tips" offers that.

 

Of course, the aim of the post is to learn from bad blogging, so it fits the ethos of the Bad Marketing! blog perfectly - and definitely warrants a share.

more...
No comment yet.
Scooped by Chris Rogers
Scoop.it!

How To make Email Newsletters Awesome

How To make Email Newsletters Awesome | Bad marketing | Scoop.it

Recently I have received some really bad - and I mean really bad - email newsletters, and because some have been shockingly bad, I thought it would be a good time to give some pointers...

Chris Rogers's insight:

There is some good 'back to basics' advice here that is worth the read if you are running email campaigns.

 

In one of the tips, the author refers to a 'paste' button with a small Microsoft Word icon on it, which is useful for removing the formatting MS Word places on copied text (as the email doesn't always display as expected). Not all editors have this feature, so my tip is to copy the article into Notepad first, then copy and paste into your CMS editor. This achieves the same effect and ensures your emails display just as intended.

more...
No comment yet.
Scooped by Chris Rogers
Scoop.it!

How SMEs can make the best use of social media

Chris Rogers's insight:

I was reminded of this useful article when I read 'Why Social Media Marketing Doesn't Work For SME's' on LinkedIn recently.

 

The headline is attention grabbing (as all good headlines should be!) and fortunately doesn't try to put SMEs off completely. It actually has some useful ideas as to why it doesn't work for small businesses and offers some good advice for improved results. 

 

I think it's also important to note that the author only sees social media as a way to increase sales - and social media offers so much more than this. I'll delve into this subject at a later date, but in the meantime, I wanted to share these tips from The Guardian for that extra bit of help...

 

http://www.theguardian.com/small-business-network/2013/dec/12/how-to-make-the-most-of-social-media ;

more...
No comment yet.