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Curated by Brad Tollefson
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Rescooped by Brad Tollefson from Just Story It
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Storytelling and the Brain: An awesome chat with neuroscientist Paul Zak

Storytelling and the Brain: An awesome chat with neuroscientist Paul Zak | Backpack Filmmaker | Scoop.it
Paul has developed a ZEST score, the Zak Engagement STatistic, which can
highly predict the action a viewer will take after watching a piece of
content. More than whether somebody enjoys a film, or it makes them feel
good, his ZEST score actually predicts action–will they sign-up for an
email list, make a donation, or buy a product?

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, October 5, 2016 6:03 PM

Here's some of the latest on the neuroscience of storytelling with neuroscientist Paul Zak.

 

During the interview Zak talks about why our favorite stories aren't necessarily the ones that inspire us to act, that we seek connection above all else, and he shares what kind of story arcs people do go after (not every story arc is compelling).

 

Enjoy this romp through storytelling with Zak.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Brad Tollefson from StoryBranding: How brands can embrace the power of story
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The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain

The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain | Backpack Filmmaker | Scoop.it

Have you ever wanted to be more persuasive, convincing, or if nothing else, understand how others try to influence you? …Of course! Who hasn’t?

 

Understanding how storytelling works in persuasion, influence, and change, and the research/neuroscience that informs it all is critical if anyone is going to work with stories effectively.

 

And hooray -- Gregory Ciotti has put together his list of favorite books that help us understand persuasion, influence, change, and stories more deeply. We'll all become more articulate and better at our craft -- whether you are a consultant, storyteller, entrepreneur or CEO.

 

Some of these I've read, some I haven't -- so I can't wait to dig into this list myself.

 

I hope we all learn lots and gain lots of useable insights for our work. Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Dr. Karen Dietz, Jim Signorelli,Story-Lab
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Dr. Karen Dietz's comment, September 20, 2012 12:34 PM
Thanks for the comment Michael! Enjoy the day.
Metta Solutions's curator insight, January 8, 2013 10:07 AM

Must have list on influence !

Metta Solutions's curator insight, January 8, 2013 10:08 AM

Must have list on influence !