Backpack Filmmaker
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Backpack Filmmaker
your resource for mobile filmmaking
Curated by Brad Tollefson
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Rescooped by Brad Tollefson from Tracking Transmedia!

How To Make A Fairy Tale Convert : The Art Of Storytelling

How To Make A Fairy Tale Convert : The Art Of Storytelling - Marketing & Growth Hacking - Medium
By now, companies and brands across the world are well aware of the fact that irrespective of how different their produc…

Via José Carlos, siobhan-o-flynn
Art Jones's curator insight, July 7, 2015 9:52 AM

What to employ storytelling to engage your audience, then implement these easy to follow story formula ideas.

Brad Tollefson's curator insight, July 24, 2015 1:08 PM


“A brand is a story that is always being told.”

Dr. Pamela Rutledge's curator insight, August 15, 2015 11:12 AM

Nice example of how visual "packaging" makes something you probably already know fun and interesting. Good thing, too. Storytelling is a critical skill because it is how the brain understands and stores information. And maybe each variation of presentation using image or language lets you hear it a little differently each time. Lurking psychological principles: repetition increases learning; frequency increases liking and personal relevance or salience; image engages instinctive, faster and more emotional processing than text alone. 

Rescooped by Brad Tollefson from Just Story It!

Center for Digital Storytelling - Introducing StoryLab

Center for Digital Storytelling - Introducing StoryLab | Backpack Filmmaker |

StoryLab is a new hub for innovation with a big aim: to radically improve public conversation in the U.S. and around the world. Everybody talks about it, but CDS actually knows how to do it.

To change the world, you first have to change the story.


Here is an organization I think everyone should know about -- the Center for Digital Storytelling (CDS). They have been, and continue to provide world-class training in digital storytelling grounded in the power of a story dynamics to make a difference.


They are launching a new project -- StoryLab -- which aims to engage people in changing stories that keep us stuck, limited -- like our political discourse, violence, aids, etc. -- and expressing those stories that eliven and enoble us. Truly great work.


So why am I curating this and what has it got to do with business? Well -- imagine applying these same principles and ideas to the stories you share about your business, engaging your organization in this kind of deep story sharing that changes the world, and engaging with customers to create profound partnerships that make a difference.


Hmmmm -- I think there are lots of opportunities here and StoryLab is showing us the way.


The video on the StoryLab page also mentions supporting the project through donations. That is up to you. I have no affiliation with the Center other than our mutual love of story and its transformative power, and an amazing conversation I had a few years ago with founder Joe Lambert.


IMHO, thank heavens they are doing this project. There are so many others in the field of story that also work with story for transformative change. Let's keep hooking up. It is in this spirit that I bring you StoryLab.


This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Dr. Karen Dietz
Karen du Toit's comment, September 11, 2012 3:38 AM
Great curation, Karen!
Dr. Karen Dietz's comment, September 24, 2012 3:11 PM
Thank you Karen! I'm glad you like the curation :) Have a great week.