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Facebook warning to apps after Cambridge Analytica data scandal

Facebook warning to apps after Cambridge Analytica data scandal | b2bmarketing | Scoop.it
Facebook has issued a stark warning for third parties who operate apps on the platform in response to the Cambridge Analytica data scandal.
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Why Data Quality Should Be Part of Every Conversation

Why Data Quality Should Be Part of Every Conversation | b2bmarketing | Scoop.it
Today, scale is a given but marketers are starting to focus less on quantity and more on quality of data. The call for quality data is sweeping the fast-changing world of MarTech. In this panel, Lotame is pointing out the elephant in the room. 
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CX Focus: Top 5 UK Coffee Chains

CX Focus: Top 5 UK Coffee Chains | b2bmarketing | Scoop.it
Emotion analysis of the top 5 uk coffee chains for CX. Find out who came out on top! Starbucks, Costa, Pret a Manger, Caffe Nero or Greggs
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10 of the best free social media monitoring tools

10 of the best free social media monitoring tools | b2bmarketing | Scoop.it
Knowing what your social media audience is saying about you is crucial - and here we have a selection of the best free social media monitoring tools.
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How Will Emerging Technologies Impact Public Relations?

How Will Emerging Technologies Impact Public Relations? | b2bmarketing | Scoop.it
As emerging technologies become mainstream, communicators will need to be mindful of potential impacts to business operations, as well as the PR function.
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Tech Chats: What is GDPR and how will it affect UK tech?

Tech Chats: What is GDPR and how will it affect UK tech? | b2bmarketing | Scoop.it
We spoke with Pragasen Morgan from EY about GDPR and its implications for UK tech businesses.
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Ad tech vendors offer customers rosy pictures of GDPR compliance - Digiday

Ad tech vendors offer customers rosy pictures of GDPR compliance - Digiday | b2bmarketing | Scoop.it
"[Agencies are] getting high-level claims of legitimate interest but no real meat on the bones."
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Ask the experts: Email marketing optimisation

Ask the experts: Email marketing optimisation | b2bmarketing | Scoop.it
The latest in our 'ask the expert' series focuses on a core skill in the digital marketer's skillset - email optimisation.
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Review: Instagram scheduler Hopper HQ

Review: Instagram scheduler Hopper HQ | b2bmarketing | Scoop.it
If you're looking for an Instagram scheduler that's reliable, intuitive and doesn't break any rules, then your search may have come to a
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Facebook's news feed change - what does it mean for brands? - Our Social Times - Social Media for Business

Facebook's news feed change - what does it mean for brands? - Our Social Times - Social Media for Business | b2bmarketing | Scoop.it
It's arguably the biggest update in its history, but what will Facebook's news feed change mean for your brand's social media marketing?
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11 really useful social media statistics for 2018

11 really useful social media statistics for 2018 | b2bmarketing | Scoop.it
On the look-out for up-to-date social media stats? We've handpicked 11 of the best social media statistics for 2018 to help you get ahead of the pack.
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50 WOMEN IN AD TECH YOU SHOULD KNOW - Diversity Series: Ad Tech Inclusion Summit

As part of the second event in our Diversity Series: Ad Tech Inclusion Summit, with the support of our partners, guidance from our advisory board and your participation, we wanted to showcase the remarkable accomplishments achieved by the strong women of the ad tech industry, through our ‘50 Women in Ad Tech’ feature.
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Mar Tech Preps As GDPR Looms

Mar Tech Preps As GDPR Looms | b2bmarketing | Scoop.it
For mar tech companies, General Data Protection Regulation (GDPR) preparation starts by acknowledging that they handle personal data. Many will insist it’s all de-identified and anonymized, said Omer Tene, VP and chief knowledge officer at the International Association of Privacy Professionals. “But drill a bit deeper and you’ll find that while they might not have... Continue reading »
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SEO opportunity still there for PR agencies. But will they take it? | City A.M.

SEO opportunity still there for PR agencies. But will they take it? | City A.M. | b2bmarketing | Scoop.it
If you’re new to search marketing, how Google – by far the most dominant search engine in the UK – decides what to present to you when you enter
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Why is Analyst Relations commanding a 46% salary premium over Public Relations?

Why is Analyst Relations commanding a 46% salary premium over Public Relations? | b2bmarketing | Scoop.it
Drawing on the  IIAR Salary Survey produced by CB Resourcing,  we thought it would be interesting to expand the information gathered with a comparison against the wider sector of public relations. …
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5 of the best enterprise social media management tools

5 of the best enterprise social media management tools | b2bmarketing | Scoop.it
Social media management tools have become ubiquitous - but what are the best options for enterprise? We've selected a few of ou
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Three PR campaigns that missed out on link building opportunities

Three PR campaigns that missed out on link building opportunities | b2bmarketing | Scoop.it
Brands of all sizes employ public relations agencies that run campaigns separate to their SEO needs – often the two aren’t even aware of each other’s activity.
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The new LinkedIn layout: a quick guide for busy marketers

The new LinkedIn layout: a quick guide for busy marketers | b2bmarketing | Scoop.it
>> If you're a marketer looking to increase your productivity, take a look at our list of the best Google Chrome extensions for social media.
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Businesses can now schedule posts on Instagram

Businesses can now schedule posts on Instagram | b2bmarketing | Scoop.it
Ever wanted to schedule posts on Instagram to your business account? Well now you can - sort of - thanks to a long overdue development.
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Ashley Friedlein's marketing and digital trends for 2018

Ashley Friedlein's marketing and digital trends for 2018 | b2bmarketing | Scoop.it
Each year I pick out marketing and digital trends and developments which I believe are interesting and will shape the industry and digital/marketing planning and thinking in the year ahead.
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7 Ways To Write A Compelling Instagram Bio For Your Business

7 Ways To Write A Compelling Instagram Bio For Your Business | b2bmarketing | Scoop.it
Will you get a quick follower or be forever ignored? Discover tips, ideas and examples of writing a compelling bio on Instagram for your business in 2018.
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Instagram Video - 7 essential tips for marketers - Our Social Times - Social Media for Business

Instagram Video - 7 essential tips for marketers - Our Social Times - Social Media for Business | b2bmarketing | Scoop.it
If you're a social media marketer then you need to be taking Instagram Video deadly seriously as a marketing tool - and here's exactly how to master it.
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WAVE 17 Summit: Influence 2.0: The Presentations

WAVE 17 Summit: Influence 2.0: The Presentations | b2bmarketing | Scoop.it
Qubist WAVE 17 Summit: Influence 2.0: Videos of the presentations from the inaugural event.
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