B2B themes
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B2B themes
In this topic everything related to B2B is covered - which means: Marketing, Sales, etc.
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Understanding Where Your Content Fits into the Purchasing Cycle [INFOGRAPHIC]

Understanding Where Your Content Fits into the Purchasing Cycle [INFOGRAPHIC] | B2B themes | Scoop.it
Does your content marketing strategy inspire, educate, entertain and ultimately convince your customers to buy? Here's a breakdown...

 

I stumbled on a cool infographic yesterday from smartinsights.com, which highlights the positioning of a good content marketing strategy, and where each piece of the content marketing puzzle fits, relative to the marketing and sales process.

 

You don't need me to tell you how effective content marketing is, both as a great way to build trust and thought leadership for a brand and also as a great way to reduce costs and effectively improve the bottom line.

 

The idea of content being the driving force behind buying decisions isn't new, of course, but this infographic does a nice job of identifying where each type of content fits into the buyer's psyche. The inbound marketers mission, if they choose to accept it, is to satisfy all four quadrants of the cycle, and inspire, educate, entertain and ultimately convince their customer to purchase through great content.

 

Here is how. (SEE IMAGE ABOVE)

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Marketing Research Chart: How does your lead gen budget add up? | MarketingSherpa

Marketing Research Chart: How does your lead gen budget add up? | MarketingSherpa | B2B themes | Scoop.it
We asked nearly 2,000 marketing professionals to tell us how their organizations plan to allocate lead generation budgets in 2012.
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Please help us update The Conversation Prism v4.0 - Brian Solis

Please help us update The Conversation Prism v4.0 - Brian Solis | B2B themes | Scoop.it

Help Brian Solis and JESS3 to update the great visualization of the social media landscape!

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How can marketers best use mobile to grow their brands and increase their pipeline? :: BtoB Magazine

How can marketers best use mobile to grow their brands and increase their pipeline? :: BtoB Magazine | B2B themes | Scoop.it

BtoB Magazine is the publication for b2b marketing strategists. Here you can read 3 short thoughts about using mobil to grow.

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NASDAQ Welcomes Eloqua, Inc. to the NASDAQ Global Market - MarketWatch (press release)

NASDAQ Welcomes Eloqua, Inc. to the NASDAQ Global Market - MarketWatch (press release) | B2B themes | Scoop.it
NASDAQ Welcomes Eloqua, Inc. to the NASDAQ Global MarketMarketWatch (press release)Eloqua, a provider of B2B marketing automation and Revenue Performance Management solutions, is listed under the ticker symbol ELOQ.
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Rescooped by Friederike Scholz from For All Linkedin Lovers
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Why and How LinkedIn Can Bring More Than Just Top Talent To Your Company

Why and How LinkedIn Can Bring More Than Just Top Talent To Your Company | B2B themes | Scoop.it
LinkedIn is one of the social media sites that may be as misunderstood as Twitter. CEOs and key executives constantly ask me why they...

Via Rami Kantari
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Instagram vs. Pinterest: Which Is More Important for Brands?

Instagram vs. Pinterest: Which Is More Important for Brands? | B2B themes | Scoop.it

In the past year and a half we’ve seen a real shift in social media. A move is happening away from the strict confines of the 140 character update towards something more visual.

 

More than ever, we are sharing images and video with one another — in increasingly simpler ways. In a relatively short amount of time Pinterest and Instagram have both grown into their own juggernaut communities.

 

Both of these services offer great, new, visual ways to connect with your fans and potential customers, but do you really need to focus on both? In the battle of Instagram vs. Pinterest, which one is a better fit for your brand?

 

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Via Martin Gysler
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