GoGo Social - B2B SMB Opportunity
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GoGo Social - B2B SMB Opportunity
Collecting thoughts on how B2B, particularly SMB makes use of social to grow business and extent their reach (not JUST marketing reach)... focussing on the true metric of engagement = the transaction.
Curated by Gordon Gower
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E-commerce Benchmarks: Email Conversion Rates Drop in 2Q13

E-commerce Benchmarks: Email Conversion Rates Drop in 2Q13 | GoGo Social - B2B SMB Opportunity | Scoop.it
Email Marketing - The average conversion rate from email for e-commerce websites dropped in the second quarter of 2013, falling to 3.34%, from 3.56% in 2Q12, according to a recent report from Monetate.
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30 Ways to Promote Your Blog Posts | Marketing Strategy HQ

30 Ways to Promote Your Blog Posts | Marketing Strategy HQ | GoGo Social - B2B SMB Opportunity | Scoop.it
Check out this post and discover 30 Ways to Promote Your Blog Posts that will help you get more traffic, more leads, and more sales from your blog!
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How Apple Ships Millions of iPhones for Simultaneous Delivery

How Apple Ships Millions of iPhones for Simultaneous Delivery | GoGo Social - B2B SMB Opportunity | Scoop.it
Apple's operations department is currently overseeing the shipment of millions of iPhones to nine countries around the world for a launch event...
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Free and Easy: The Beginner's Small Business Toolkit by Susan Payton - Tim Peter Thinks

Free and Easy: The Beginner's Small Business Toolkit by Susan Payton - Tim Peter Thinks | GoGo Social - B2B SMB Opportunity | Scoop.it
Guest blogger Susan Payton reviews a number of free and low-cost tools to help businesses just starting out get the most mileage from their money.
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Why social media actually works for small business [infographic] | Inman News

Why social media actually works for small business [infographic] | Inman News | GoGo Social - B2B SMB Opportunity | Scoop.it
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We Need to Evangelize More About Content Marketing

We Need to Evangelize More About Content Marketing | GoGo Social - B2B SMB Opportunity | Scoop.it
Tweet ShareI’ve really ramped up my content marketing activities in the past six months and have learned a lot. I try to share what I find as I find it, mainly as a way to keep track of all of it myself.
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7 Strategies for Maximizing the Success of SMB Social Media Campaigns | Street Fight

7 Strategies for Maximizing the Success of SMB Social Media Campaigns | Street Fight | GoGo Social - B2B SMB Opportunity | Scoop.it
More than four out of every five small businesses now use Facebook as a marketing vehicle, but that doesn’t mean merchants on Main Street have social media all figured out.
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15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest | KoMarketing Associates

15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest | KoMarketing Associates | GoGo Social - B2B SMB Opportunity | Scoop.it
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Content Marketing: Riding the Wave | Heidi Cohen

Content Marketing: Riding the Wave | Heidi Cohen | GoGo Social - B2B SMB Opportunity | Scoop.it
Summer is peak season for riding the waves. While surfers consider riding the wave an integral part of their sport, the term also means to take advantage of an opportunity.
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Directness and Transparency in Marketing – a Vital Interdependence | The 7 Graces of Marketing - ethical marketing for social entrepreneurs

Directness and Transparency in Marketing – a Vital Interdependence | The 7 Graces of Marketing - ethical marketing for social entrepreneurs | GoGo Social - B2B SMB Opportunity | Scoop.it
Author and consultant Lynn Serafinn explains how Directness and Transparency work together in our marketing, affecting how our audience receives our message.
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Happy National Small Business Week [VIDEO] #SBW2013

Happy National Small Business Week [VIDEO] #SBW2013 | GoGo Social - B2B SMB Opportunity | Scoop.it
Did you know that 60 percent of new jobs each year come from small businesses? Many small businesses play a vital role in the American economy and support the ecosystem of larger companies like Google.
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Local Businesses: Facebook Wants Your Information - AllFacebook

Local Businesses: Facebook Wants Your Information - AllFacebook | GoGo Social - B2B SMB Opportunity | Scoop.it
Facebook continued its efforts to become the go-to destination for information on local businesses with its launch of the business object type in Open Graph, aimed at bringing more accurate data to News Feed, Graph Search, check-ins, and pages.
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B2C Versus B2B: The Most Important Social Media Platform [Research] | Heidi Cohen

B2C Versus B2B: The Most Important Social Media Platform [Research] | Heidi Cohen | GoGo Social - B2B SMB Opportunity | Scoop.it
B2C and B2B marketers differ on the most important social media platform for marketing according to Social Media Examiner’s 2013 Social Media Marketing Industry Report, a survey of both B2C and B2B businesses using social media...
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The Human Side Of B2B Social Media: Eight Benefits Of Social Media Marketing

The Human Side Of B2B Social Media: Eight Benefits Of Social Media Marketing | GoGo Social - B2B SMB Opportunity | Scoop.it
As more businesses launch successful social media campaigns, it’s becoming clear that opting out of the social revolution can put companies at a competitive disadvantage.
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Small Business Social Marketing | Social Media Today

Small Business Social Marketing | Social Media Today | GoGo Social - B2B SMB Opportunity | Scoop.it
Social marketing is not just for big companies. It’s a practice – a discipline – any business, of any size, can jump into. But that doesn’t mean all social marketing strategies are one-size-fits-all.
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WorkHands Wants To Become The Blue-Collar LinkedIn

WorkHands Wants To Become The Blue-Collar LinkedIn | GoGo Social - B2B SMB Opportunity | Scoop.it
Skilled laborers already use the Internet. Silicon Valley just never noticed them before.
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Mobile Marketing: Can You Reach Me Now? - Heidi Cohen

Mobile Marketing: Can You Reach Me Now? - Heidi Cohen | GoGo Social - B2B SMB Opportunity | Scoop.it
Mobile devices are an integral part of our lives.
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Which Cloud Storage Service Is Right for You?

Which Cloud Storage Service Is Right for You? | GoGo Social - B2B SMB Opportunity | Scoop.it
Earlier this week we compared the speed and reliability of popular cloud storage services. While we discovered that Google Drive is the fastest service, and Box the most reliable, we still need to know more in order to decide which service to use.
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Personalization - Making retail personal is tough - Internet Retailer

Personalization - Making retail personal is tough - Internet Retailer | GoGo Social - B2B SMB Opportunity | Scoop.it
Internet Retailer - Technology/Personalization - Making retail personal is tough
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Customers Expect Speed in Social Media

Customers Expect Speed in Social Media | GoGo Social - B2B SMB Opportunity | Scoop.it
How soon do customers expect responses from brands on social media? And how does your brand stack up?
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The $1,000 SMB Marketing Challenge: How Would You Spend It?

The $1,000 SMB Marketing Challenge: How Would You Spend It? | GoGo Social - B2B SMB Opportunity | Scoop.it
Tweet ShareIf you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. But apply the same fantasy of coming into some money at a more realistic level.
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Time to get smarter, stronger and more global, and fast | Entrepreneur | Financial Post

Time to get smarter, stronger and more global, and fast | Entrepreneur | Financial Post | GoGo Social - B2B SMB Opportunity | Scoop.it
Rick Spence: New, fast-growing entrepreneurial companies in Europe, Asia and South America are putting global markets into their business plans, and some of them are gunning for you
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Why Mobile Coupons Are Becoming Popular | CloudTimes

Why Mobile Coupons Are Becoming Popular | CloudTimes | GoGo Social - B2B SMB Opportunity | Scoop.it
The last holiday shopping season saw an increase of mobile commerce from 3% to 11%.
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B2B Marketing Automation Tools 2013: An Updated Guide

B2B Marketing Automation Tools 2013: An Updated Guide | GoGo Social - B2B SMB Opportunity | Scoop.it
Back in February, Marketing Land’s sister site, Digital Marketing Depot, published an in-depth report called B2B Marketing Automation Tools 2013: A Buyer’s Guide.
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