B2B SEO and Internet Marketing
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B2B SEO and Internet Marketing
Search Engine Optimization and Internet Marketing Tips and Insights for B2B Businesses
Curated by Michelle Hamel
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How to Claim Your Google+ Vanity URL | Location3 Media

How to Claim Your Google+ Vanity URL | Location3 Media | B2B SEO and Internet Marketing | Scoop.it
Are you eligible to claim you Google+ vanity URL? Find out how you can prepare.
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B2B Marketing Directions: Why Content Marketing is the Best Way to Build the Brand

B2B Marketing Directions: Why Content Marketing is the Best Way to Build the Brand | B2B SEO and Internet Marketing | Scoop.it
Does content marketing make branding obsolete? Not hardly! http://t.co/ZxP1aCwj #contentmarketing
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Jennifer Lashua of Intel: 9 Best Practices for Integrating Content Marketing & Social Media | Business 2 Community

Jennifer Lashua of Intel: 9 Best Practices for Integrating Content Marketing & Social Media | Business 2 Community | B2B SEO and Internet Marketing | Scoop.it
With 17,000,000 likes on its global Facebook page, 900,000 @Intel Twitter followers, and more than 44,000 subscribers to YouTube, Intel’s Social Media Center (Jennifer Lashua of Intel: 9 Best Practices for Integrating Content Marketing & Social...
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Business Marketing Power - the Power of Local Search Engine Optimization for Small Businesses Online

Press Release issued Feb 15, 2013: Don’t think just because you run a small business that your online presence doesn’t matter. There’s such a thing as local SEO that can go beyond the word of mouth that most small businesses depended on in the past."

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Top 10 Web Marketing Mistakes Made by Law Firms and Other Businesses

Top 10 Web Marketing Mistakes Made by Law Firms and Other Businesses | B2B SEO and Internet Marketing | Scoop.it
The following are ten of the most common online marketing mistakes made by law firms and businesses and some tips on how you can avoid these.
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5 Ways to Use B2B Social Media to Break Company Silos | Social Media B2B

5 Ways to Use B2B Social Media to Break Company Silos | Social Media B2B | B2B SEO and Internet Marketing | Scoop.it
Many B2B companies approach social media the same way they approach other parts of their business. With silos.
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Top 6 Reasons You Should Use SEO Services as a B2B Marketers

Top 6 Reasons You Should Use SEO Services as a B2B Marketers | B2B SEO and Internet Marketing | Scoop.it
If you are into B2B domain, then it is imperative that you use appropriate SEO strategies.
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Pinterest – A Sleeping Giant in Internet Marketing

Pinterest – A Sleeping Giant in Internet Marketing | B2B SEO and Internet Marketing | Scoop.it
Blog post at : Guest post by Vincent Clarke Pinterest is one of the fastest growing social media networks – taking only 3 years to reach 25 million us[..] (RT @Jason__Ramsey: Pinterest – A Sleeping Giant in Internet Marketing
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Co-Citations Are the New Anchor Text: Revolution in Link Building for 2013

Co-Citations Are the New Anchor Text: Revolution in Link Building for 2013 | B2B SEO and Internet Marketing | Scoop.it

 

 


Via Robin Good
Michelle Hamel's insight:
Good Bye Anchor Text, Welcome Co-Citations: Revolution in Link Building for 2013 Revealed
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Robin Good's curator insight, February 3, 2013 12:46 PM



Must-read article for anyone who has been investing any significant time or resources into link building efforts.


From the original article intro: "The Google Penguin updatehas changed the link building process forever. Gone are the days when it was easy to rank for desired keywords by building tons of links using exact keywords as the anchor text.


In the wake of Penguin, uncertain exactly where the thresholds and ratios are. Just how well distributed should our anchor text be in order to get the best results?


We have been busy with research on the subject and, not too long ago, discovered what Rand Fishkin at the SEOMoz blog had to say for their Whiteboard Friday series. Much of what we’ve observed has fallen in line with his predictions."



Must-read. Save yourself some serious time and risk. 7/10


Full article: http://www.searchenginejournal.com/good-bye-anchor-text-welcome-co-citations-revolution-in-link-building-for-2013-revealed/57783/
 



Neil Ferree's curator insight, February 4, 2013 9:06 AM

Co-Citation is a popular similarity measure used to establish a subject similarity between two items. If A and B are both cited by C, they may be said to be related to one another, even though they don’t directly reference each other. If A and B are both cited by many other items, they have a stronger relationship. The more items they are cited by, the stronger their relationship is

Chris Agro's curator insight, March 16, 2013 2:34 PM

More info about citations and how they are used in Google to rank.

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7 Things to Start Doing With Your Social Marketing

7 Things to Start Doing With Your Social Marketing | B2B SEO and Internet Marketing | Scoop.it
Social marketing is a must for all of us. Here’s a look at seven things that you should be doing when reaching out to customers through social media.
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Is Content Marketing the Hot New Trend? - Infographic | Jeffbullas's Blog

Is Content Marketing the Hot New Trend? - Infographic | Jeffbullas's Blog | B2B SEO and Internet Marketing | Scoop.it
More companies and B2B marketers are now recognizing the power of content marketing and the effect it is having on customer engagement and brand awareness. Even B2C Companies such as Coca Cola and American Express are embracing content marketing.
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Vanity Keywords: A Useless SEM Strategy

Vanity Keywords: A Useless SEM Strategy | B2B SEO and Internet Marketing | Scoop.it
Ranking for 'Vanity Keywords' simply doesn't achieve the same marketing ROI as a long-tail approach. Here's why the practice should be put to rest.
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Trent Blizzard's curator insight, February 22, 2013 3:04 PM

Long-tail keywords convert 2.5 times better than "fathead" terms

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How To Put A Little L.O.V.E Into Your Content Marketing | Business 2 Community

How To Put A Little L.O.V.E Into Your Content Marketing | Business 2 Community | B2B SEO and Internet Marketing | Scoop.it
As it is Valentine’s Day we have the opportunity to shower affection on our nearest and dearest. And as marketer, of the dearest (and I don’t mean
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Anything Goes Marketing: Survey Shows B2B Marketers Will Prioritize Email Marketing, SEO, Social Media in 2013

Anything Goes Marketing: Survey Shows B2B Marketers Will Prioritize Email Marketing, SEO, Social Media in 2013 | B2B SEO and Internet Marketing | Scoop.it
Anything Goes Marketing: Survey Shows B2B Marketers Will Prioritize Email Marketing, SEO, Social Media in 2013 http://t.co/A4e260I3
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Weaning Yourself Off Keyword Dependency -- Dealing with Not Provided

Weaning Yourself Off Keyword Dependency -- Dealing with Not Provided | B2B SEO and Internet Marketing | Scoop.it
Now that Not Provided is the top search phrase for many B2B companies, it's time to wean yourself off keyword dependency and get back to marketing basics.
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How Search & Social Will Hit The Fast Forward Button In 2013

How Search & Social Will Hit The Fast Forward Button In 2013 | B2B SEO and Internet Marketing | Scoop.it
The search and social graphs have made giant strides in the recent past. Even two years ago, people were skeptical about the relationship between search and social media.
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Three Investments B2B Marketers Should Consider Right Now

Three Investments B2B Marketers Should Consider Right Now | B2B SEO and Internet Marketing | Scoop.it
Richard Fouts Research Vice President 2 years at Gartner 23 years IT industry. Richard Fouts guides digital marketers on best practices for evaluating and deploying emerging digital marketing techniques to ensure marketers ...
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SEO Myths About Authorship and Author Rank

UPDATE: If, in reading this article, you get the impression that I lay everything at AJ Kohn’s feet — that is not my intention. AJ has been documenting the tools and the process. The my...

Via nicolettebeard
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nicolettebeard's curator insight, February 8, 2013 7:23 PM

WOW! The intelligent comments make this a must read.