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B2B Sales Scoop | Lead Generation
Don't waste the great potential that your financial services company has. Get quality leads & appointments from Ledger Leads.
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Discover Specific Insurance Needs With Professional Telemarketers « ledgerleads_blog

Discover Specific Insurance Needs With Professional Telemarketers « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Ava Myers's insight:

One of the trickiest things about being an insurance company is the situations of its clients make it work on a case-to-case basis. In other words, each of them has a specific need that makes them unique. Even if it’s just the insurance issues of a single individual, you will have to be as relevant as possible to his or her needs.

Can you imagine how much more complicated that gets if you were providing insurance for an entire company?

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Three Tried and Tested Ways to Generate Quality Financial Consulting Leads « ledgerleads_blog

Three Tried and Tested Ways to Generate Quality Financial Consulting Leads « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Ava Myers's insight:

Financial consulting targets individuals, as well as businesses, to aid them in properly handling their investments, savings, and expenses. If you have a firm that handles such a service and you want to get quality leads to purchase such an aid, the following tips will allow you to better handle your lead generation campaign.

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Step Up Cold-Calling Practice for Financing Planning Lead Generation « ledgerleads_blog

Step Up Cold-Calling Practice for Financing Planning Lead Generation « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Ava Myers's insight:

There are only two failures you will commit in cold-calling, either you do not make enough calls or you perform it horribly. To avoid employing the aforementioned defeats, it is necessary to follow some simple tips.

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Generating Potential Long-Term Bookkeeping Leads « ledgerleads_blog

Generating Potential Long-Term Bookkeeping Leads « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Ava Myers's insight:

As the one that handles the marketing for your bookkeeping firm, there will come a time wherein you will have to generate more leads for the benefit of your business. However, searching for potential clients is a very arduous task that may leave your firm’s resources bone dry. Your need to find prospects that are interested in acquiring services that deal with the recording of their financial transactions including expenses, investments, revenue from sales, and the like.

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Why You Have to Outsource Financing Appointment Setting « ledgerleads_blog

Why You Have to Outsource Financing Appointment Setting « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Ava Myers's insight:

Outsourcing financing lead generation and financing appointment setting services are great opportunities for companies. So to speak, it is cheaper than hiring and training new employees. On the other hand, firms do not only benefit from this reduction of costs. There is a material assurance that the services provided are made well by professional appointment setters. Quality is after all the main objective of service providers.

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Riding Financial Planning Lead Generation: Are You Prepared? « ledgerleads_blog

Riding Financial Planning Lead Generation: Are You Prepared? « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
If you want to kick start your sales growth, then you need to be prepared in generating more financial planning sales leads. Read on to learn more.
Ava Myers's insight:

If you think financial planning lead generation is easy, you should think deeper. Creating interest, obtaining financial adviser leads, making follow-ups, and setting up business appointments with the right prospects do not seem to be a piece of cake. I would not be surprised why several financial planning companies find it difficult to get in front of potential clients. Searching for the right prospects, fighting off the competition and convincing them about the solutions are great responsibilities. Are you ready to ride the big waves? You should.

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Do You Include Financing Lead Generation in Marketing? You Need To « ledgerleads_blog

Do You Include Financing Lead Generation in Marketing? You Need To « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Ava Myers's insight:

There are many ways to market your goods and/or services. All too often, the old school advertising or promotional activities are being used. These include broadcast campaigns such as TV and radio ads, and print ads. But these mediums do not come as cheap. You have to pay a lot of money for a one page print or a 30-second commercial. Other tools include the Internet. You create your company website, let it be hosted so that all online users see it, post some advertisements in the World Wide Web, and the like.

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Financial Planning Lead Generation through Telemarketing: Effective or Not? « ledgerleads_blog

Financial Planning Lead Generation through Telemarketing: Effective or Not? « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Telemarketing still works well in getting new clients for financial planning/advisory firms.
Ava Myers's insight:

Several companies have disclosed their dislike with telemarketing both in lead generation and appointment setting. They think that calling prospects without getting their consent is rude and very unprofessional. Add to that, they choose digital tools, such as email and pay per click, over offline mediums because they thought old school instruments are now outdated. They prefer those that are cheap and easy. So, is cold-calling not effective in obtaining qualified sales leads or set-up business appointments? Is it really dead? Let us found out.

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What You Need to Know About Insurance Lead Generation and Appointment Setting « ledgerleads_blog

What You Need to Know About Insurance Lead Generation and Appointment Setting « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Ava Myers's insight:

Selling insurance programs is undoubtedly a tough job, especially with the gloomy financial conditions we have at the present time. Consumers are now very gingerly on the products that are being advertised and sold, be it online and offline. Also, their guard is up because of some lies and scandals in the insurance industry. I would not be surprised why firms are climbing a steep hill in generating insurance sales leads and insurance appointments.

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What Should not be Absent in Your Financial Planning Lead Generation « ledgerleads_blog

What Should not be Absent in Your Financial Planning Lead Generation « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Increase your company's profitability by getting more quality financial planning leads & business appointments through low-cost telemarketing solution.
Ava Myers's insight:

Financial planning lead generation can be tough if not done properly by the right people. This is a glaring you cannot deny. But, no matter how difficult marketing your solutions, and getting interested prospects, you just cannot drop it easily and find other ways to boost your sales. You know well that generating leads and setting appointments are essential requisites to increased sales performance. Instead of brooding about the challenges that make it daunting, what needs to be done is to strengthen your campaign. But then again, you will go back to the basic question, how?

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Reasons Not to Ignore Outsourced Telemarketing in Generating Financial Planning Leads « ledgerleads_blog

Reasons Not to Ignore Outsourced Telemarketing in Generating Financial Planning Leads « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Optimize outsourced telemarketing in generating financial planning leads. Using this direct marketing tool allows you to get new clients at less cost.
Ava Myers's insight:

Several companies do not like the idea of paying outsourced telemarketing service for financial planning lead generation and appointment setting. They think that cold-calling is too old, in fact obsolete, to use against today’s digital tools like email marketing and social media. Also, the implementation of the Do Not Call Registry along with other legal, regulatory and privacy guidelines have prevented telemarketers to reach other targeted prospects. Apart from these two, still there are other reasons why some firms have reservations to use phone marketing.

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Using Insurance Telemarketing to Seal Sales-Generating Insurance Appointments « ledgerleads_blog

Using Insurance Telemarketing to Seal Sales-Generating Insurance Appointments « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Suffer no more with marketing methods that do not give you maximum results. Use telemarketing to optimize business opportunities.
Ava Myers's insight:

Several financial service providers have been using telemarketing both in lead generation and appointment setting. Some accounting firms make use of the phone to get accounting leads and tax leads. Financing companies optimize this direct response vehicle in obtaining qualified financing leads. Financial advisers and planners are also maximizing the tool to land in front of targeted prospects and eventually win sales.

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Excuses Undermine Financial Appointment Setting « ledgerleads_blog

Excuses Undermine Financial Appointment Setting « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Excuses aren't the best thing to use when defending your business, even during an appointment setting campaign. It distracts you from something more important.
Ava Myers's insight:

In a typical corporate setting, there’s a lot of rigidity. Stern CEOs are often depicted as no-nonsense heads of the enterprise state with little to no tolerance for excuses.

That’s why it shouldn’t surprise you that making excuses only undermines your financial appointment setting campaign. But then again, how sure are that you’re truly free from the habit?

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Identify The Appropriate Accounting Prospect « ledgerleads_blog

Identify The Appropriate Accounting Prospect « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Ava Myers's insight:

It’s easy to say that accounting these days is an industry that’s all over the place. There are times where it dips outside of itself and into other departments within a business organization. There are other times when it’s set to three different tasks in a single day. Other days you have three different accounting services doing the same process but for different reasons. It’s not even surprising when people start confusing some of its functions with that of others. Accounting usually ends up performing them anyway!

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How much help can you get from outsourced telemarketing? « ledgerleads_blog

How much help can you get from outsourced telemarketing? « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Ava Myers's insight:

Nothing can generate accounting services leads better than the veterans. There are may be new mediums, like email marketing and social media. But, no one cannot deny that there are old school marketing tools that still work wonders, even during this digital revolution. And one of the best that has been widely used is outsourced telemarketing.

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How to Reduce Objections in Cold-Calling for Tax Lead Generation « ledgerleads_blog

How to Reduce Objections in Cold-Calling for Tax Lead Generation « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Ava Myers's insight:

How often do you hear lawyers scream “Objection!”? Unfortunately, for cold-callers they experience hearing it, however, differently. After all, objection is part of day to day activities. For professional telemarketers, the main goal is to reduce, utmost to eliminate, having objection opportunities in tax lead generation.

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Who to Spot for Life Insurance Lead Generation « ledgerleads_blog

Who to Spot for Life Insurance Lead Generation « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Ava Myers's insight:

Knowing where to set your eyes on or which market to target will allow your life insurance company to make a huge difference in your lead generation campaign. If targeting local businesses is your main course of action for your insurance marketing campaign, you might want to target the business owners themselves.

Why local business owners as life insurance leads?

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Outsourcing Appointment Setting is Beyond Cost-Efficiency « ledgerleads_blog

Outsourcing Appointment Setting is Beyond Cost-Efficiency « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Ava Myers's insight:

All too often, outsourcing appointment setting is believed to be cost-efficient only. Some companies have this preconception that hiring an outbound call center for their financial planning lead generation is cheap but quality is questionable. This prevents them from putting their trust on business process outsourcing.

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The Right Stuff: Outsourcing Your Insurance Lead Generation and Appointment Setting « ledgerleads_blog

The Right Stuff: Outsourcing Your Insurance Lead Generation and Appointment Setting « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Get help from a dependable lead generation company when you're sales pipeline suffers. Outsourcing has been a major trend in today's business. Why not use it?
Ava Myers's insight:

“If you cannot do it on your own, why not outsource?”

There are some things that you can’t do on your own and there are resources that you do not own. For instance, you hire a cleaning service company to keep your offices free of litter, dust and dirt. Or, you get the services of an accounting firm to audit your financial statements. These are just some instances where outside support is needed owing to the fact that you do not have a monopoly of assets.

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Why Opt for Insurance Telemarketing? « ledgerleads_blog

Why Opt for Insurance Telemarketing? « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Do not be satisfied with less number of quality leads. Get sales-generating appointments to increase your revenue.
Ava Myers's insight:

There are many marketing tools today. Broadcast campaign is one of them. It makes use of various media, like TV and radio, to advertise goods and/or services. Another instrument is direct mail. Sending personalized messages coupled with a professional-looking design is still being maximized by some companies. Others utilize telemarketing. They call targeted prospects to create interests, make follow-ups or set up appointments. There are also digital tools. These include social media, search engine marketing, search engine optimization, online advertising, email campaign and cost per action.

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Role of Professional Telemarketers in Financing Lead Generation « ledgerleads_blog

Role of Professional Telemarketers in Financing Lead Generation « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Ava Myers's insight:

The marketing people have a big responsibility on their shoulders. Who wouldn’t have a heavy burden if they are assigned to find new clients? I know that feeling, too. The team members and leaders in marketing bear the task of getting in touch with potential customers, making follow-ups and implementing programs that will increase brand awareness. Looking after a number of prospective clients out of the thousands in population does not seem to be a light function.

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Reduce Cost Per Lead by Outsourcing Your Insurance Lead Generation « ledgerleads_blog

Reduce Cost Per Lead by Outsourcing Your Insurance Lead Generation « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Ava Myers's insight:

More often than not, an in-house insurance lead generation demands a lot of expenses. One of which is the employment. All too often, costs include in the recruitment and hiring of new employees, salaries, incentives, commissions and other benefits. Another expenditure is on the facility. The expenses involved are the materials, labor and overhead, as well the repairs and maintenance. Equipments are also incurred, which usually includes the acquisition and other attributable costs. Others may be owing to utilities, management or supervisory salaries, and telecom charges.

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Popular Slogans that Will Guide You in Generating Accounting and Tax Leads « ledgerleads_blog

Popular Slogans that Will Guide You in Generating Accounting and Tax Leads « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Ava Myers's insight:

A slogan or a tagline is one of the intangible assets, not literally though, of any company. More often than not, when people hear a particular line, they will be able to associate it to a particular brand. If someone says “Connecting People”, you would recognize it as Nokia’s. That is how popular a slogan is in building a strong brand and fighting off the competition.

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Is Outsourced Telemarketing Suitable in Generating Financial Planning Leads? « ledgerleads_blog

Is Outsourced Telemarketing Suitable in Generating Financial Planning Leads? « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Outsourced telemarketing has been a good tool in generating financial planning leads and appointments. Invest in phone marketing to reach your sales potential.
Ava Myers's insight:

Every body wants to know the right way to use financial resources. For example, home owners want to understand the right plan that will be able to insure college education funds for their children. Business owners, on the other hand, are so eager to determine the best approach to manage their available cash, business risks involved, taxes and liabilities. Both of which aim for the same goal – to get maximum results from their decisions. But the fact remains that many of them do not know the ins and outs of financial planning.

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Financial Lead Generation – A New School of Cool « ledgerleads_blog

Financial Lead Generation – A New School of Cool « ledgerleads_blog | B2B Sales Scoop | Lead Generation | Scoop.it
Today's financial lead generation campaigns might want to get ready for when millennials become new investors, not just new employees.
Ava Myers's insight:

The generational shifts in the workplace population aren’t just affecting companies internally. They’re also creating new possibilities in the financial services sector. As such, your financial lead generation strategy might work best by aligning your overall message with these particular possibilities.

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