B2B Online Marketing
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Printanzeigen im B2B Marketing [Whitepaper]

Stellenwert und Wirkungsparameter von Anzeigen im B2B
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Zielgruppenmarketing für Ingenieure [Studie]

Zielgruppenmarketing für Ingenieure [Studie] | B2B Online Marketing | Scoop.it

Erhebung unter 1500 Ingenieuren aus Dtl., GB und Italien zu Art und Umfang genutzter Kanäle bei der Informationsbeschaffung und Präferenzen der (werblichen) Ansprache

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Studie: Marketing in der Elektronikbranche

Studie: Marketing in der Elektronikbranche | B2B Online Marketing | Scoop.it

Studie zu Marketingmaßnahmen von 100 mittelständischen Unternehmen im Bereich Elektronik

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Content Marketing I 360° Ansatz

Content Marketing I 360° Ansatz | B2B Online Marketing | Scoop.it

Recording of SEJ webinar on how to effectively implement content marketing using a 360-degree approach by Arron Goodin of Adlift

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Daumen hoch für Kundenservice über Social Media?

Nützlich oder nervig? Meinungen von Vertretern deutscher Full-Service Agenturen zur Nutzung von Sozialen Netzwerken für Kundenservice und -beziehungsmanagement

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77 Tools to Make You a Content Marketing Superstar

77 Tools to Make You a Content Marketing Superstar | B2B Online Marketing | Scoop.it
Extensive list of tools for content discovery, research, editing, etc.
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Why + How To Establish a Content Style Guide for your Brand / Zazzle Media

Why + How To Establish a Content Style Guide for your Brand / Zazzle Media | B2B Online Marketing | Scoop.it
Great guideline and useful (free!) resources for any content publisher
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Integratives Framework zur Evaluation von PR-Arbeit

Integratives Framework zur Evaluation von PR-Arbeit | B2B Online Marketing | Scoop.it
Interaktives Online-Tool zur Planung und Evaluierung von PR-Arbeit, entwickelt vom AMEC Fachverband
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B2B Social Media Benchmark Report

B2B Social Media Benchmark Report | B2B Online Marketing | Scoop.it

Results of 500.000 pieces of social content from leading B2B brands analyzed by TrackMaven: audience size, engagement rate, ...

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Lead Generation on SlideShare: A How-to Guide

Tips & Best Practices to capture quality business leads from your SlideShare Content http://www.slideshare.net/lead-generation
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Showcase HYUNDAI ENGINEERING: Missed Opportunities in B2B Storytelling

Showcase HYUNDAI ENGINEERING: Missed Opportunities in B2B Storytelling | B2B Online Marketing | Scoop.it
B2B companies need to expand their ideas of using visual content to tell the story of their organizations, and need to look to employees for inspiration.
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Studie: Marketing im Maschinenbau

Studie: Marketing im Maschinenbau | B2B Online Marketing | Scoop.it

Studienergebnisse einer TNS Infratest Erhebung unter 120 deutschen Maschinenbau-Unternehmen zur Marketingmaßnahmen und -budgets

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 Kampagnenideen 2017

Übersicht der wichtigsten Feiertage und Aktions- und Gedenktage, die sich als Inspirationsquelle für terminbezogene Marketingmaßnahmen nutzen lassen.
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'Kaufreise' von Kunden im B2B

Ausführlicher Artikel zur Bedeutung, systematischen Analyse und Steuerung von Customer-Journey und Touchpoints im B2B
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Die größten SEO-Fehler des deutschen Mittelstands 2016

Die größten SEO-Fehler des deutschen Mittelstands 2016 | B2B Online Marketing | Scoop.it

Untersuchung von 3.500 Websites deutscher Mittelstands-Unternehmen durch die SEO AgenturMindshape

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Gestaltungstipps für Präsentation von Produkten

Gestaltungstipps für Präsentation von Produkten | B2B Online Marketing | Scoop.it
vielfältige, ansprechende Beispiele zur Darstellung auch technisch komplexerer Produkte - online wie offline
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Success-Factors of B2B Sales Email [Infographic]

Success-Factors of B2B Sales Email [Infographic] | B2B Online Marketing | Scoop.it
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Via Lydia's Marketing & Communication Consulting
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Lydia's Marketing & Communication Consulting's curator insight, June 27, 2016 12:30 PM
Besides giving folks the to schedule a sales call, or to ask for more information about your offerings, ALSO give the option to ask for removal from your list so that you focus efforts on people who want to hear from you.
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B2B Content Marketing 2016 - Benchmarks, Budgets and Trends North America

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10 Great B2B Twitter Feeds

See which B2B publishers are creating top notch content on Twitter, and what makes them so great.
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