B2B Marketing Trends
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Rescooped by Carolyn M Todd from B2B Marketing-The Practical Side
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20 B2B Content Marketing Examples and Case Studies for 2015

20 B2B Content Marketing Examples and Case Studies for 2015 | B2B Marketing Trends | Scoop.it
We know that 93% of B2B marketers were using content marketing in 2014. That number is up just a tick from 2013 and will likely climb again in 2015. But what does this slow trend mean for content marketers in the B2B world?

Via Lydia's Marketing & Communication Consulting
Carolyn M Todd's insight:

Nice to have some case studies...

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Lydia's Marketing & Communication Consulting's curator insight, March 4, 2015 9:53 PM

Nothing better than examples to bring the point home...

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How Smart, Connected Products Are Transforming Competition

How Smart, Connected Products Are Transforming Competition | B2B Marketing Trends | Scoop.it
Information technology is revolutionizing products. Once composed solely of mechanical and electrical parts, products have become complex systems that combine hardware, sensors, data storage, microprocessors, software, and connectivity in myriad ways. These “smart, connected products”—made possible by vast improvements in processing power and device miniaturization and by the network benefits of ubiquitous wireless connectivity—have unleashed […]
Carolyn M Todd's insight:

Physical products + IT means a fundamental shift in the way products are developed and managed...a very insightful article by competitive strategist Michael Porter that explores how the move to smart connected products will change everything in terms of how we bring new products to market and manage them.  These are exciting times!

 

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The Business Marketing Institute

The Business Marketing Institute | B2B Marketing Trends | Scoop.it
The Business Marketing Institute provides online training and certification systems and services, including the CRM Field Marketing system, a Web-based training and certification system for business-to-business marketing professionals using on-demand CRM systems.
Carolyn M Todd's insight:

B2B Marketing consultant Eric Gagnon provides a case study of how great content can help a company succeed.  This is what one would call the "gritty" side of content based marketing...details, details, and more details.

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B2B End-User Buyers Are Human, Too - eMarketer

B2B End-User Buyers Are Human, Too - eMarketer | B2B Marketing Trends | Scoop.it
Business-to-business (B2B) end-user buyers have arrived, and just like most consumers, they expect a good customer experience when shopping digitally. What do they look for when researching work-related purchases online?

Via CYDigital
Carolyn M Todd's insight:

In some ways this article is stating the obvious, but it's important to remind ourselves that as new technologies proliferate, B2B marketers need to make their content available across multiple platforms and more importantly in ways that engage and attract potential leads.

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CYDigital's curator insight, October 29, 2014 9:06 PM

All B2B buyers want is exactly what B2C buyers want: a good experience. And always bear in mind that B2B buyers ARE B2C buyers.

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B2B brands break social barriers | Trends | Marketing Week

B2B brands break social barriers | Trends | Marketing Week | B2B Marketing Trends | Scoop.it
Business-to-business marketers are focusing more on thought leadership and looking increasingly to social platforms.
Carolyn M Todd's insight:

Excellent article which shows trends regarding use of social media and the increasing importance of thought leadership.

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B2B Content Marketing Trends for 2015 [Infographic]

B2B Content Marketing Trends for 2015 [Infographic] | B2B Marketing Trends | Scoop.it
MarketingProfs and the Content Marketing Institute have partnered yet again to bring you the latest B2B content marketing industry survey. Find out what they had to say.
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The Demographics That Make LinkedIn's Audience So Valuable To Businesses

The Demographics That Make LinkedIn's Audience So Valuable To Businesses | B2B Marketing Trends | Scoop.it
Overall, LinkedIn is actually more popular than Twitter. This report has the main data and insights on LinkedIn and its rival networks.
Carolyn M Todd's insight:

Some good data about whom can be reached via LinkedIn. 

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Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List | B2B Marketing Trends | Scoop.it
The Ultimate Content Marketing Tools List has been updated as of August 14, 2014 to include over thirty new tools and several new categories including localization, digital asset management, web analytics, social media analytics, funnel analytics and website analytics. Demand for businesses to provide their readers with the best content available is on the rise and 71 percent of marketers are increasing their content marketing budget in 2014. Because of this, the content marketing tools universe is expanding.

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Carolyn M Todd's insight:

Interesting chart created by curata.com.  It's busy but it expresses the complexity of the challenge of creating a sound content marketing strategy.

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Daniel Stotts's curator insight, August 15, 2014 2:39 PM

A great comprehensive list.

Michelle Bish's curator insight, August 16, 2014 10:24 AM

All I can say is WOW!

Jennifer Lancaster's curator insight, August 17, 2014 9:15 PM

Finding the right tools for your type of business is getting even more important, and utilising the content marketer's knowledge can help.

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16 B2B Content Marketing Stats You Need To Know Today - Business 2 Community

16 B2B Content Marketing Stats You Need To Know Today - Business 2 Community | B2B Marketing Trends | Scoop.it
16 B2B Content Marketing Stats You Need To Know Today
Business 2 Community
B2B content marketing is a unique field that's still constantly developing, and this report has some important insights into it's current state as well as where it's headed.
Carolyn M Todd's insight:

Good summary by Ally Greer...need to stay on top of these trends.

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The 6 Mistakes Most Marketers Make Daily

The 6 Mistakes Most Marketers Make Daily | B2B Marketing Trends | Scoop.it
It used to be that "multi-channel marketing" meant ensuring that your print, TV and radio ads looked and sounded the same.

Via Jenni Hilton
Carolyn M Todd's insight:

Good advice! 

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LinkedIn vs Facebook: Who wins the B2B battle?

LinkedIn vs Facebook: Who wins the B2B battle? | B2B Marketing Trends | Scoop.it
There appears to be a very ill-informed debate about whether LinkedIn or Facebook is better for B2B marketing. To me it’s a no brainer, LinkedIn wins every time. Why bother wasting time on Facebook when it won’t work for you?

Via Thomas Faltin
Carolyn M Todd's insight:

A good discussion of why LinkedIn is the preferred content marketing vehicle for B2B

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Why B2B Sales Leads Don't Convert (and Who Is to Blame) - Profs

Why B2B Sales Leads Don't Convert (and Who Is to Blame) - Profs | B2B Marketing Trends | Scoop.it

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Via CYDigital
Carolyn M Todd's insight:

Do you know your numbers?  Sobering stats...

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CYDigital's curator insight, July 29, 2014 5:12 PM

Cripes almighty: are things improving? With all the marketing technology available, you'd think that we were on the right path.

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How to Prepare Your Business for Content Marketing

How to Prepare Your Business for Content Marketing | B2B Marketing Trends | Scoop.it

A few weeks ago, content marketing expert Michael Brenner posted on his blog a list of signs that a business is not ready for content marketing. I came up with a few ways to combat them.


Via Ally Greer
Carolyn M Todd's insight:

Former Smeal College student Ally Greer and community  manager for Scoop.it gives her tips on content marketing...

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B2B Content on Social Media: Top Networks and Tactics

B2B Content on Social Media: Top Networks and Tactics | B2B Marketing Trends | Scoop.it

Some 38% of B2B technology buyers say they have not seen any content from vendors on social networks in the past six months that influenced a business purchase.


Via CYDigital, Lydia's Marketing & Communication Consulting
Carolyn M Todd's insight:

Some good stats here on the type of content that's important.  Also the prevalence of Facebook, even in B2B.

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CYDigital's curator insight, February 25, 2015 7:14 PM

This doesn't reflect the majority of research that I've presented to you, e.g., G+ is nowhere right now. Grain of salt recommended.

Lydia's Marketing & Communication Consulting's curator insight, March 5, 2015 12:33 PM

This is from a smallish sample of 100 B2B tech buyers. Facebook as the leading influential social media channel surprises me. Not surprising is that case studies/success stories are the most popular content. http://www.lydiamarketingconsulting.com/b2b-golden-nuggets/b2b-case-studies-an-effective-content-marketing-tactic-to-drive-sales

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31 Scary B2B Marketing Statistics

31 Scary B2B Marketing Statistics | B2B Marketing Trends | Scoop.it
These B2B marketing should scare you into looking at the work that you do in a different light…and a few others will make you feel good about your work.
Carolyn M Todd's insight:

For all my marketing students, these statistics suggest that there is plenty of work to do in B2B to make a satisfying career for life.  Also, pay special attention to #31. 

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Five B2B Marketing Trends for 2015 That You Should Get a Head Start on Now | Visually Blog

Five B2B Marketing Trends for 2015 That You Should Get a Head Start on Now | Visually Blog | B2B Marketing Trends | Scoop.it
We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now.
Carolyn M Todd's insight:

Micro-targeting, Paid rather than earned media, Mobile, Marketing Automation, Quality content....some important trends here to know about and grasp. 

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And Now for the Dark Side of B2B Content Marketing | Marketing Technology Blog

And Now for the Dark Side of B2B Content Marketing | Marketing Technology Blog | B2B Marketing Trends | Scoop.it
And Now for the Dark Side of B2B Content Marketing by Douglas Karr on Marketing Technology Blog

Via CYDigital
Carolyn M Todd's insight:

Happy Halloween!  Some interesting statistics that cause one to pause and think about content marketing from a strategic point of view.  The statistic that 60% is wasted is intriguing.  But it reminds me of John Wanamaker's famous quote, "I know that 50% of my advertising is wasted.  The problem is I don't know which 50%."  Does the same principle apply to content marketing? 

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Rescooped by Carolyn M Todd from Business: Economics, Marketing, Strategy
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4 Things B2B Marketers Can Learn From B2C Brands

4 Things B2B Marketers Can Learn From B2C Brands | B2B Marketing Trends | Scoop.it
The marketing department of a B2B firm looks vastly different from that of a B2C. Despite their differences, they can still learn from each other.

Via Pantelis Chiotellis
Carolyn M Todd's insight:

Simple, yet profoundly good, suggestions...

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New Research: B2B Marketers Want Content to Drive Awareness and Conversion | Brightcove Blog

New Research: B2B Marketers Want Content to Drive Awareness and Conversion | Brightcove Blog | B2B Marketing Trends | Scoop.it
RT @b2bmktForum: #B2B content #Marketing 2015 benchmarks budgets Trends http://t.co/l1FREbZ9pr http://t.co/PawHe5q1ag
Carolyn M Todd's insight:

The challenges seem a bit daunting...but it seems to be worth it to have a good content marketing strategy.

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B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North Ameri…

Overview: The State of B2B Content Marketing IN NORTH AMERICA Greetings Content Marketers, We have good news to report!
Carolyn M Todd's insight:

Good insights as always from the Content Marketing Institute and its partners.

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Rise of the Video Marketing Empire [Infographic] - B2B Infographics

Rise of the Video Marketing Empire [Infographic] - B2B Infographics | B2B Marketing Trends | Scoop.it

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Via CYDigital
Carolyn M Todd's insight:

If pictures replace a thousand words, what do videos do?  Especially when it comes to demonstrating value.  Better get those film crews working!

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4 Steps for Manufacturers to Increase Social Media Engagement and Sales - ThomasNet News (press release) (blog)

4 Steps for Manufacturers to Increase Social Media Engagement and Sales - ThomasNet News (press release) (blog) | B2B Marketing Trends | Scoop.it
4 Steps for Manufacturers to Increase Social Media Engagement and Sales ThomasNet News (press release) (blog) Today, social media marketing gives manufacturers the opportunity to improve brand awareness, build brand loyalty, and increase sales, and...
Carolyn M Todd's insight:

Good basics to follow...

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3 Ways Analytics Is Helping Marketers Reinvent Themselves - Digital Marketing Blog

3 Ways Analytics Is Helping Marketers Reinvent Themselves - Digital Marketing Blog | B2B Marketing Trends | Scoop.it

Digest...

 

The ROI of this data-driven style of mar­ket­ing is clear: increased engage­ment, more ad impres­sions, bet­ter cus­tomer reten­tion, increased sales, etc. I believe three inno­va­tions in ana­lyt­ics are enabling mar­keters to rein­vent themselves.

 

1. Visual Data with Context

Tra­di­tional reports dis­play black-and-white data. It’s just about the num­bers. Adding con­text and con­tent enhances your reporting—the data is col­or­ful, Hi-Def. More impor­tantly, it con­nects peo­ple to their cam­paigns in a more visual way. With con­text and con­tent, your report­ing has the abil­ity to show how the num­bers are con­nected to the cus­tomer experience.

 

2. Action­able Data

As ana­lyt­ics soft­ware con­tin­ues to improve, data is becom­ing sharper and more insightful—the data is smarter now. This smarter data lets mar­keters quickly iso­late cus­tomer insights, which is a key to greater data rel­e­vancy, and it’s enabling mar­keters to make bet­ter real-time decisions.

 

3. Smarter Analysis

With smarter data, analy­sis is sim­pli­fied. You get bet­ter, visu­al­ized data that make insights eas­ier to iden­tify and respond to. This shift has also made it so any­one can now mine data for insights because the tools are there for mar­keters and ana­lysts of all types to dig into the data. Now, busi­nesses big and small can take the data they’ve been col­lect­ing and uncover use­ful cus­tomer infor­ma­tion, which is dri­ving change in the way mar­keters work.

 

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Via CYDigital
Carolyn M Todd's insight:

Marketing analytics...new trend or something that has always been a mainstay of business?  What do you think?  This article provides some good insights into how data has changed.

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CYDigital's curator insight, August 4, 2014 7:30 PM

An analytics professional has to be a part of the Marketing Operations staff. Call it a pseudo data scientist.

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Infographic: The essential checklist for getting your content read - The Hub

Infographic: The essential checklist for getting your content read - The Hub | B2B Marketing Trends | Scoop.it
17 key tactics for creating discoverable content.

 

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Via CYDigital
Carolyn M Todd's insight:

All these suggestions require effort, but they don't require advertising expenditures.  Nice list.

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B2B Marketers Struggle To Connect Content Marketing With Business Value - Wall Street Journal

B2B Marketers Struggle To Connect Content Marketing With Business Value - Wall Street Journal | B2B Marketing Trends | Scoop.it
Marketing Pilgrim B2B Marketers Struggle To Connect Content Marketing With Business Value Wall Street Journal CAMBRIDGE, Mass., July 16, 2014 /PRNewswire/ -- Most B2B marketers have wised up to the value of content marketing, but many are still...
Carolyn M Todd's insight:

Some disturbing statistics in this article about how B2B companies view the value of content marketing.

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