B2B marketing
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Interesting articles and tips for b2b marketers. A goto place for anyone in the b2b marketing
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Featured Research: Lead Generation Process Outsourcing | IT Services Marketing Association

When resources are tight, it's natural to curtail spending. But in some cases, marketing might need to spend a little to save more in the long run.
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Should You Outsource Your Marketing? — HBS Working Knowledge

Few companies own all the marketing expertise they need, especially of the left-brain, analytic variety. Professor Gail McGovern outlines the pros and cons of turning over your marketing activities to outsiders.
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Most CEOs Think Marketers Lack Credibility – Focus on Revenue to Change That

Most CEOs Think Marketers Lack Credibility – Focus on Revenue to Change That | B2B marketing | Scoop.it
Do CMOs really understand the fundamental nature of their businesses?  Not as well as they should.

London-based Fournaise Marketing Group released a study recently where they interviewed more t...
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Should B2B Marketers Embrace Gamification?

Should B2B Marketers Embrace Gamification? | B2B marketing | Scoop.it
Score! How and why to gamify your B2B demand generation strategy (it's not just because everybody's doing it).
As a B2B marketer, you've likely heard the term "gamification" more than once in the ...
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