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The latest in the world of B2B marketing from the agency changing B2B marketing forever.
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B2B Marketers are Getting Better at Content Marketing | Brightcove Blog

B2B Marketers are Getting Better at Content Marketing | Brightcove Blog | B2B Marketing News | Scoop.it
B2B Marketers are Getting Better at Content Marketing http://t.co/4zW19t3gue via @Brightcove
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10 Email Marketing Best Practices for Inbound Marketers | Thinkhandy

10 Email Marketing Best Practices for Inbound Marketers | Thinkhandy | B2B Marketing News | Scoop.it
Email marketing is an effective way to communicate with prospects and customers about your products and services. Building a list of email subscribers a...
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B2B Marketing and Content Marketing Future | Social Media Today

B2B Marketing and Content Marketing Future | Social Media Today | B2B Marketing News | Scoop.it
If 2013 was the year of content marketing then 2014 is certainly going to be the year of media-oriented content marketing. What do we actually mean when we talk about something like media-oriented content marketing (or MOCM)?
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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts ...

The Ultimate Resource for 2013 Inbound Marketing Stats and Charts ... | B2B Marketing News | Scoop.it
Looking for a compelling inbound marketing stat? You can rely on this blog post for that.
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7 Things the Great Copywriters Wish You Knew

7 Things the Great Copywriters Wish You Knew | B2B Marketing News | Scoop.it
We sometimes talk about web copy and content like they're the same, but they aren't -- they complement each other, but they also serve two distinct purposes (7 things the great copywriters wish you knew: http://t.co/VsgAhzhMcg...
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What the Future Holds for B2B Content Marketing: Experts Look Ahead

What the Future Holds for B2B Content Marketing: Experts Look Ahead | B2B Marketing News | Scoop.it
It's essential to keep on top of trends in B2B content marketing with research, but find out what industry experts see when they look to the future instead.
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The Future of Content Marketing: Trends and Predictions for 2014

The Future of Content Marketing: Trends and Predictions for 2014 | B2B Marketing News | Scoop.it

According to a 2012 study by AOL and Nielsen, 27,000,000 pieces of content are shared every day. By now, the mantra of “content is king” has been relentlessly drilled into our collective heads – but more isn’t always necessarily better.

 

Quality is important – but how do you know if you’re really producing content that’s engaging your audience? Perhaps even more importantly, how are you measuring the results?

 

If you write and share it – will they come?

 

Let’s take a look at several new findings made as a result of a joint study between the Content Marketing Institute, MarketingProfs and Brightcove and what they could mean for next year’s content marketing trends...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 14, 2013 8:57 AM

This research report highlights important trends and offers invaluable, actionable tips for better content marketing results in 2014. Recommended reading for content marketing, PR and marketing pros. 9/10

Sandy Pretzlaff's curator insight, November 14, 2013 5:37 PM

Great reminder on content development: "What can this do for me?" (me being the customer's/prospect's perspective).