Marketing Automation, Marketing, Sales and Lead Generation
27.1K views | +0 today
Follow
 
Marketing Automation, Marketing, Sales and Lead Generation
Breaking news on how to generate B2B & B2C leads with marketing and to close more sales
Your new post is loading...
Your new post is loading...
Rescooped by massimo facchinetti from digital marketing strategy
Scoop.it!

The Biggest Misconceptions About Marketing Automation

The Biggest Misconceptions About Marketing Automation | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
When a new business technology starts gaining popularity, there are inevitably some who will want to dive in headfirst and start implementing it, whil

Via malek
more...
malek's curator insight, October 15, 6:54 PM

When deciding whether marketing automation, or MA, is right for your company, it's vital to understand how it works and what potential benefits and risks are. 

Scooped by massimo facchinetti
Scoop.it!

Three Ways AI Will Make Us Better Marketers

Three Ways AI Will Make Us Better Marketers | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Marketers in both the US and UK report that their digital marketing spend has grown in the past couple of years. You can see that pronounced increase in Advances in artificial intelligence is shaping a brighter future for marketers. Here's what's next.
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

3 Ways to Build a ‘Riches in Niches’ Agency Business Model | Marketo

3 Ways to Build a ‘Riches in Niches’ Agency Business Model | Marketo | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Every company has a niche—even those that serve other companies. Your agency niche can open doors to new business. So, how can an agency position themselves in a niche without backing themselves into a corner? Learn how niches can be a good thing for your business.
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

5 Questions to Ask Customers When Creating a Word-of-Mouth Strategy (and How to Ask Them)

5 Questions to Ask Customers When Creating a Word-of-Mouth Strategy (and How to Ask Them) | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
To ignite word of mouth, you need to give your customers something to talk about. Jay Baer explains how to continually generate those ideas.
more...
No comment yet.
Rescooped by massimo facchinetti from Marketing: Digital, CPG, B2B
Scoop.it!

7 Inspiring B2B Marketing Campaigns

7 Inspiring B2B Marketing Campaigns | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Creating unique campaigns that capture your prospects’ imaginations requires constant innovation — and a little bit of inspiration, too! From microsites to podcasts to webinars, these seven examples demonstrate how to infuse creativity into every part of your digital marketing campaigns, while...

Via Gina Tucker
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

Top 20 Digital Marketing Influencers to Follow in 2019

Top 20 Digital Marketing Influencers to Follow in 2019 | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
If you are looking for the best online marketers going into 2019, then you have come to the right place. Keep up with the best digital marketers this year.
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

How to Build a Google Analytics Funnel to Track your Sales

How to Build a Google Analytics Funnel to Track your Sales | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Looking to build a google analytics funnel? This article will provide you with step by step instructions.
more...
No comment yet.
Rescooped by massimo facchinetti from News sur les Resaux Sociaux
Scoop.it!

Quelles sont les tactiques de lead nurturing les plus efficaces ? (Étude)

Quelles sont les tactiques de lead nurturing les plus efficaces ? (Étude) | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Le lead nurturing est un ensemble de techniques consistant à “couver” un prospect jusqu’à ce qu’il arrive à maturité – c’est-à-dire quand il est apte à effectuer un achat. Pour cela, il est nécessaire d’établir avec lui une relation de confiance par le biais de différents canaux marketing, et les...

Via Patrick Bouillaud
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

4 More Digital Marketing Strategies You Need to Know for 2019 | Marketo

4 More Digital Marketing Strategies You Need to Know for 2019 | Marketo | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Digital marketing strategies are an ever-changing opportunity for marketers to innovate. Here are four digital marketing strategies that will help you plan for 2019 including virtual & augmented reality, artificial intelligence, visual & voice search, and vertical video.
more...
No comment yet.
Rescooped by massimo facchinetti from Outsourcing Network Intelligence - Revue de presse digitale
Scoop.it!

7 mythes trop courants autour du Marketing Digital

7 mythes trop courants autour du Marketing Digital | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Le Marketing Digital, ça ne marche pas ! Je passe en revue les principaux mythes autour du Marketing numérique pour essayer de les réduire à néant !

Via OUTSOURCING NETWORK INTELLIGENCE
more...
OUTSOURCING NETWORK INTELLIGENCE's curator insight, September 30, 1:55 AM

Pour convaincre les éternels sceptiques...

Scooped by massimo facchinetti
Scoop.it!

Method of B2B Digital Marketing Targeting the Modern Markets

Method of B2B Digital Marketing Targeting the Modern Markets | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Digital Marketing has become a notable trend of today. Therefore, it is important to understand how exactly you can lay a successful B2B digital marketing strategy
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

Key Metrics for Social Marketing Automation

Key Metrics for Social Marketing Automation | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
How effective is your social media marketing automation platform? Read on to understand 4 key metric types to gauge the effectiveness of social marketing automation.
more...
No comment yet.
Rescooped by massimo facchinetti from All About LinkedIn and Social Selling
Scoop.it!

How to Teach a Millennial the Art of Selling

How to Teach a Millennial the Art of Selling | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
It’s one thing to be brilliant with technology — and there are jobs for that. But it’s a whole other dynamic, when it comes to developing the soft skills required to nurture a lead, get a prospect to agree to that first call and then stand before a client and make a convincing sale.

Via Anita Windisman
more...
No comment yet.
Rescooped by massimo facchinetti from Content Marketing & Content Strategy
Scoop.it!

Influencer Marketing: The A to Z Guide on Getting Started and Driving ROI

Influencer Marketing: The A to Z Guide on Getting Started and Driving ROI | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Influencer marketing is here to stay. Beauty, business, fashion, and tech influencers - among others - can have a massive impact in helping businesses to reach what can be difficult demographics.

Via Stefano Principato
more...
Scooped by massimo facchinetti
Scoop.it!

The 3 Types of Customers That Will Talk About Your Business—and The One That Definitely Won’t

The 3 Types of Customers That Will Talk About Your Business—and The One That Definitely Won’t | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
New research from Convince & Convert found that customers that will talk about your brand naturally fall into these four unique categories.
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

What Are the Characteristics of High ROI Marketing Orgs? | Marketo

What Are the Characteristics of High ROI Marketing Orgs? | Marketo | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
B2B marketers often get wrapped up in the world of click and lead volume optimization. But the big opportunities really come from creating a high ROI marketing team. As marketing moves into a revenue center and away from a cost center, it's important to focus on what value marketers can bring to the table. Learn what characteristics are common in high ROI marketing organizations.
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

How Emotions Drive B2B Purchase Decisions

How Emotions Drive B2B Purchase Decisions | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
We like to think we’re rational and logical, that we identify then assess the options, evaluate the consequences then make solid, well-thought-through and The value of building emotional connections is not restricted to B2C markets.
more...
No comment yet.
Rescooped by massimo facchinetti from All About LinkedIn and Social Selling
Scoop.it!

Why Sales People Must Become Micro Marketers | LinkedIn Sales Solutions

Why Sales People Must Become Micro Marketers | LinkedIn Sales Solutions | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Tony Hughes makes the case that salespeople must create and share content, in effect becoming micro marketers.

Via Anita Windisman
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

Picking the Right Marketing Automation Platform

Picking the Right Marketing Automation Platform | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
There are hundreds of marketing automation platforms on the market. All have plusses and minuses, so getting started with the right one can be daunting.
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

How to Make Your Marketing Automation More Intelligent with Artificial Intelligence

How to Make Your Marketing Automation More Intelligent with Artificial Intelligence | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Artificial intelligence (AI) is an opportunity for marketers to increase the value of their marketing automation. With AI bringing so many new opportunities, what will the future bring and how can marketers make the most of it? Here's how to get your MA and AI aligned.
more...
No comment yet.
Rescooped by massimo facchinetti from Personal Branding & Leadership Coaching
Scoop.it!

10 Marketing Tools You Need to Have in Your Toolkit

10 Marketing Tools You Need to Have in Your Toolkit | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
While there's no one perfect set of tools for everyone, here are 10 of the top marketing tools available today that you need to have in your toolkit.

Via Stefano Principato
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

How To Avoid The Dysfunctional Customer Journey

How To Avoid The Dysfunctional Customer Journey | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
This post was originally published on this site In their sloppy attempts to attract and convert customers, firms are unintentionally creating a dysfunctional customer journey. The dysfunctional customer journey Here’s what companies think their customers’ journeys look like: That is nice, linear, and shows customers moving seamlessly through the buying process which is optimal for …
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

The 5 Best Marketing Books that Shape How I Work

The 5 Best Marketing Books that Shape How I Work | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Read these five marketing books to stay ahead of the curve and remain relevant as a founder.
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

Adobe to Acquire Marketo

Adobe to Acquire Marketo | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, for $4.75 billion, subject to customary purchase price adjustments. With nearly 5,000 customers, Marketo brings together planning, engagement and measurement capabilities into an integrated B2B marketing platform. Adding Marketo’s engagement platform to Adobe Experience Cloud will enable Adobe to offer an unrivaled set of solutions for delivering transformative customer experiences across industries and companies of all sizes. Today, consumers have a very high bar for what constitutes a great customer experience and Adobe Experience Cloud has enabled B2C
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

5 Ways to Turn Social Media Interactions Into Actionable Sales Leads

5 Ways to Turn Social Media Interactions Into Actionable Sales Leads | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
In this article, we will look at 5 ways in which you can bring in prospects from you social media interactions through some measured and practical steps.
more...
ElyesShelby's curator insight, September 27, 1:28 PM
Share your insight