Marketing Automation, Marketing, Sales and Lead Generation
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5 Content Marketing Trends to Fuel Your 2015 B2B Marketing Plan

5 Content Marketing Trends to Fuel Your 2015 B2B Marketing Plan | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Your 2015 B2B marketing plan requires a heavy dose of content marketing. Discover the 5 content marketing trends that should shape that plan.
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Marketing Automation, Marketing, Sales and Lead Generation
Breaking news on how to generate B2B & B2C leads with marketing and to close more sales
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Emotion Is Your Most Strategic Marketing Tool – Diana Davies

Emotion Is Your Most Strategic Marketing Tool – Diana Davies | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Emotion is the tool you need to create content that captures the attention of your target audience. You need to engage their brains then their hearts if you want your content to be shared across ne…

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How Technology is transforming the Advertising Industry

How Technology is transforming the Advertising Industry | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
How Technology is transforming the Advertising Industry

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Rescooped by massimo facchinetti from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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Mary Meeker’s 2018 internet trends report: All the slides, plus analysis via @ranimolla

Mary Meeker’s 2018 internet trends report: All the slides, plus analysis via @ranimolla | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
@ranimolla

Via Tom D'Amico (@TDOttawa)
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The 3 Cs Of Sales And Marketing Success

The 3 Cs Of Sales And Marketing Success | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Getting B2B buyers excited about a product or service requires one thing: cooperation between marketing and sales teams. That’s not happenin
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The A-Z of How to Write a Business Proposal

The A-Z of How to Write a Business Proposal | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Success for small businesses is about getting new business. That’s what a business proposal is designed to do. These tips help you to organize, put your best business foot forward and close deals w…

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How to maintain a healthy B2B marketing budget

How to maintain a healthy B2B marketing budget | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Back in the land of B2C marketing, I could build a water-tight business case for TV using insight from Think Box, present a strong argument for redeveloping my e-commerce process by pointing to indisputable benchmarking data, and get under the skin of my target customers using a bucket-load of comms planning tools.
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10 Techniques for Better Negotiation

10 Techniques for Better Negotiation | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Startup entrepreneurs are not always the best negotiators. They step into the shoes of a business owner for the first time and find (to their surprise) that nearly everything involves negotiation o…

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B2B vs. B2C Marketing : What works best on the dance floor?

B2B vs. B2C Marketing : What works best on the dance floor? | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
B2B vs. B2C Marketing. Marketing a product to an individual consumer (B2C) rather than to a business (B2B) is often a very different proposition. It's a bit like learning a dance.
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Why Marketing Tech Spending Will Keep Growing

Why Marketing Tech Spending Will Keep Growing | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Investment in data, ad tech and marketing automation continues to accelerate as programmatic budgets keep growing.
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Art Jones's curator insight, May 10, 12:14 PM

Excerpt: The subdivisions of marketing tech that are likely to see the biggest growth in investment are data, ad tech and marketing automation, each of which has an anticipated compound annual growth rate (CAGR) of about 10%, according to Forrester.

Rescooped by massimo facchinetti from Marketing: Digital, CPG, B2B
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Impact of Artificial Intelligence on Digital Marketing

Impact of Artificial Intelligence on Digital Marketing | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
We’re in 2018 and regarding technology, the world has come a long way.There have been path-breaking advancements in technology since the beginning, like Android, self-driving cars, Virtual Reality, the launch of the Mars Rover…...

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Google AdWords Benchmarks by Industry | Infographic

Google AdWords Benchmarks by Industry | Infographic | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
The performance of Google AdWords paid search campaigns varies among industries as do costs, click rates, and conversion rates. Check out the details of this analysis.
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Rescooped by massimo facchinetti from Outsourcing Network Intelligence - Revue de presse digitale
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Quelles sont les 3 types de données indispensables à un bon lead scoring ?

Quelles sont les 3 types de données indispensables à un bon lead scoring ? | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Trois types de données sont nécessaires à l'augmentation de vos taux de conversion et pourtant, seulement 15% des entreprises les utilisent simultanément. C'est le constat que dresse Katie Bullard, Chief Growth Officer de DiscoverOrg, à l'occasion du Marketo Marketing Nation Summit 2018.

Via OUTSOURCING NETWORK INTELLIGENCE
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OUTSOURCING NETWORK INTELLIGENCE's curator insight, May 3, 2:29 AM

Pour les fans de marketing automation...

Philippe Coll's curator insight, May 3, 6:02 AM

Repéré par Patrick Duhaut. A lire

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The 4 Main Lead Generation Goals: What Has Changed & How to Reach Them

The 4 Main Lead Generation Goals: What Has Changed & How to Reach Them | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it

Decades ago, lead generation meant collecting potential buyers’ contact details. Today, is it a robust process of building trust and capturing interest.

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Emotion Is Your Most Strategic Marketing Tool – InnovaMap

Emotion Is Your Most Strategic Marketing Tool – InnovaMap | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it

The Art of Standing Out

It's Your Story Lab & Content Foundry


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Art Jones's curator insight, June 12, 5:43 PM

Create emotion in your story by harnessing the power in words.

 

Excerpt: Emotion is a tool that can be used to guide the brain’s response. What is the best way to insert emotion into strategic marketing? Graeme Newell breaks it down very eloquently,

“Start with your clients emotional priorities then show how you can make their dreams come true.”

Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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Call to Action (CTA) best practices: 6 strategic places to use your CTA

Call to Action (CTA) best practices: 6 strategic places to use your CTA | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Where do you put a CTA on your website? In this blog, discover 6 strategic places that'll make your CTA the centerpiece of your lead gen activities.

Via Stefano Principato
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Rescooped by massimo facchinetti from SteveB's Social Learning Scoop
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L&D Insights from Mary Meeker's 2018 Internet Trends Report

L&D Insights from Mary Meeker's 2018 Internet Trends Report | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
What can L&D learn from Mary Meeker's 2018 Internet Trends report. Here are a few of my biggest takeaways.

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Digital Marketing Trends You Must Follow in 2018

Digital Marketing Trends You Must Follow in 2018 | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
The world of online marketing moves fast. There are strong and rapid currents which brands use to promote their products and services, many of which will be effective for only a few years before a big change. The more a certain marketing technique is used, the more audiences around the world become accustomed to it …
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4 Top Digital Marketing Tools

4 Top Digital Marketing Tools | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Use These Digital Marketing Tools and Improve Your Reach Building a brand image involves using the best tools that will grow your community and conversion rates. Your business needs the latest resour…

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B2B Marketing Campaign Types to Power the Top of Your Funnel

B2B Marketing Campaign Types to Power the Top of Your Funnel | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
  Every B2B prospect is on a journey, whether you’re optimizing for it or not.  

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Rescooped by massimo facchinetti from Business Brainpower with the Human Touch
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How To Ask For A Referral Without Sounding Entitled Or Desperate

How To Ask For A Referral Without Sounding Entitled Or Desperate | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it

If you’re close to somebody connected to the company–be it a friend, family member, or former colleague–you’re in luck. Assuming you have a good relationship, they will probably be happy to help you out.

 

“Be honest with them. Tell them what it is you’re ultimately looking for, and give them an idea of how they can help you,” recommends career coach Carlota Zimmerman.

 

Keep in mind, though, that a request for a referral–even when asking a close friend–is not a guarantee that you’ll receive one. If somebody can’t vouch for your work quality, they may not be comfortable putting themselves on the line for you. Because of this, it’s polite to give somebody an out, says Roy Cohen, career coach and author of The Wall Street Professional’s Survival Guide.


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The Learning Factor's curator insight, May 10, 1:49 AM

Referrals are a great way to get an “in” at a company. But you should always be tactful about asking for it.

HOME GIRAFFE's curator insight, May 21, 10:05 PM

Check out this great article I found on Scoopit.

As a business owner myself I found it quite insightful.

 

We have many clients, and they are all happy, and we realise that word of mouth is the best way to grow. But asking for referrals is never easy.

 

Thanks for writing this article and giving us some tips to help us out.

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5 steps to inbound marketing automation to boost your business

5 steps to inbound marketing automation to boost your business | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
5 steps to inbound marketing automation to boost your business. Focus on inbound marketing automations for business growth to save time, effort & money.
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5 Must-Have Skills of Marketing Automation Specialists | MarTech Advisor

5 Must-Have Skills of Marketing Automation Specialists | MarTech Advisor | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
B2B or B2C, marketing automation is here to stay. But the technology is not as important as the people manning the controls. Marketing Automation specialists are much in demand, but what makes a good Marketing Automation manager a great marketing ops leader? Check out our take on this high-profile role.
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What Tools Should Be in My Martech Stack?

What Tools Should Be in My Martech Stack? | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Let’s get real. Every marketer on the planet is overwhelmed by the number and variety of marketing technology tools available today. What are the best automation platforms? How smart are your prescriptive analytics? Are you using the right technology to increase the impact of your organization’s social media campaigns? Did you know AI can already do that too? …
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Rescooped by massimo facchinetti from Outsourcing Network Intelligence - Revue de presse digitale
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Les tendances du marketing digital B2B 2018

Les tendances du marketing digital B2B 2018 | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Il y a un peu plus de deux semaines s’achevait le salon E-Marketing 2018, un rendez-vous qui était à ne pas manquer pour les professionnels du Marketing Digital ! Nous avons eu l’occasion d'échanger sur les grandes tendances du marketing digital de 2018. Découvrez ces évolutions en vidéo !

Via OUTSOURCING NETWORK INTELLIGENCE
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OUTSOURCING NETWORK INTELLIGENCE's curator insight, May 3, 2:31 AM

Quelques tendances du webmarketing pour 2018...

Rescooped by massimo facchinetti from Outsourcing Network Intelligence - Revue de presse digitale
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Qu'est-ce que le marketing automation ?

Qu'est-ce que le marketing automation ? | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Un peu d’histoire Comme vous l’avez déjà compris, faire des affaires sur le Web est un travail de fourmi extrêmement chronophage. Et pénible, car la plupart des opérations à entreprendre sont aussi très répétitives. Enfin, c’était surtout vrai au début du e-business. A cette époque, seuls les webmasters qui savaient programmer leurs ordinateurs pour l’exécution …

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OUTSOURCING NETWORK INTELLIGENCE's curator insight, April 30, 1:39 AM

Nouvel article dans notre Web-Académie : qu'est-ce que le marketing automation ?