Marketing Automation, Marketing, Sales and Lead Generation
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An SEO FAQ's Guide

An SEO FAQ's Guide | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it

Here is a great infographic on keyword research, site architecture and structure, page optimisation for SEO, link building, SEO tactics, linkbaiting and social media. This guide will help you find areas for improvements in your SEO techniques, and most certainly will offer insight on if you are on the right track or not with your websites SEO.


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Marketing Automation, Marketing, Sales and Lead Generation
Breaking news on how to generate B2B & B2C leads with marketing and to close more sales
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Google Slowly Makes Hotel Websites Irrelevant By Forcing Hotel Ads towards "Book on Google" 

Google Slowly Makes Hotel Websites Irrelevant By Forcing Hotel Ads towards "Book on Google"  | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Channels advertised on GHA can now also show photos of the rooms. We believe that it is an opportunity for your direct sale to attract your client visually and reach where some OTAs still can’t.

Via Francesco Canzoniere, oconnorandkelly
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Francesco Canzoniere's curator insight, September 19, 4:11 AM

In campaigns which are part of the new Google Room Booking Module, all users will be redirected to Book on Google, without the possibility of redirecting them to your hotel’s website. 

In your current Google Hotel Ads campaigns (which Google calls Standard), you can still choose whether you want to redirect the user to your website or to the Book on Google funnel so they can finish their booking there. It is your decision to activate it or not, at least for now...

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5 Actionable Tips from Content Marketing World Speakers | Austin Copywriter

5 Actionable Tips from Content Marketing World Speakers | Austin Copywriter | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
The real holy grail of a good conference talk is a specific, actionable step I walk out of the room knowing I can take when I get home. Content Marketing World didn't disappoint. Learn five actionable steps you can take to improve your marketing now.
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Rescooped by massimo facchinetti from Digital Delights for Learners
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The Bookmarking App That Saves Everything -- Now available for Mac · Fetching

The Bookmarking App That Saves Everything -- Now available for Mac · Fetching | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Try a new kind of bookmarking app. Automatically saves your browsing history then gives you powerful search tools. Never lose a website again.

Via Ana Cristina Pratas
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Rescooped by massimo facchinetti from Digital Delights - Digital Tribes
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Top 10 Digital Transformation Trends For 2019

Top 10 Digital Transformation Trends For 2019 | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
A lot has changed in the last year in technology. It’s time to take a look at the digital transformation trends that will most likely make headlines in 2019.

Via Ana Cristina Pratas
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16 Critical Roles to Structure Your #Digital Team

16 Critical Roles to Structure Your #Digital Team | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it

Many brands going through a digital transformation struggle to structure their teams. This framework can act as a guideline.


Via Farid Mheir
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Farid Mheir's curator insight, September 6, 10:46 AM

WHY IT MATTERS: digital requires skills and expertise that are very specific and often benefit from being organized in a center of excellence. This post presents some of those roles.

Vezta & Co.'s curator insight, September 11, 11:05 AM

WHY IT MATTERS: digital requires skills and expertise that are very specific and often benefit from being organized in a center of excellence. This post presents some of those roles.

www.pcloudy.com's comment, September 12, 2:45 AM
good one
Rescooped by massimo facchinetti from Webpresence Gems
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Why You Need An Optimised Sales Funnel For Business Growth

Why You Need An Optimised Sales Funnel For Business Growth | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
People aren't just going to visit your site and make a purchase, or send an enquiry. The more you put into optimising your sales funnel, the more chance it has of converting.

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What Google Analytics Can Tell You About Your Lead Gen Problems

What Google Analytics Can Tell You About Your Lead Gen Problems | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Do you want more real estate leads from Google? Looking for real estate lead generation ideas? Then, you’re in the right place. Your website can be a gold min
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Rescooped by massimo facchinetti from Outsourcing Network Intelligence - Revue de presse digitale
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5 étapes pour attirer des visiteurs qualifiés sur votre site web en B2B | SLN Web

5 étapes pour attirer des visiteurs qualifiés sur votre site web en B2B | SLN Web | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Pour gagner plus de clients avec votre site internet, il est naturel que vous pensiez devoir attirer plus de visiteurs. C'est mathématique. Mais attention, trop d'entreprises font l'erreur de viser la masse pour exploser les compteurs.

Via OUTSOURCING NETWORK INTELLIGENCE
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Martech Olympics: Even just the UK Marketing Technology Landscape has 417 companies | CustomerThink

Martech Olympics: Even just the UK Marketing Technology Landscape has 417 companies | CustomerThink | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
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10 Reasons Why Your Business Needs Digital Marketing

10 Reasons Why Your Business Needs Digital Marketing | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Digital marketer & social selling specialist Mike Schiemer discusses 10 reasons why your business needs digital marketing and social media. Website UX, SEO, mobile applications, email marketing, and online sales.
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Rescooped by massimo facchinetti from Outsourcing Network Intelligence - Revue de presse digitale
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Google capable de faire le lien entre pub en ligne et achat physique

Google capable de faire le lien entre pub en ligne et achat physique | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
C'est un programme que Google et Mastercard s'étaient bien gardés d'évoquer jusqu'à présent. En recoupant les données issues de Google Ads ave

Via OUTSOURCING NETWORK INTELLIGENCE
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OUTSOURCING NETWORK INTELLIGENCE's curator insight, August 31, 10:42 AM

Le doux rêve de la protection des données...

Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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14 Statistics Digital Marketers Need to Know in 2018

14 Statistics Digital Marketers Need to Know in 2018 | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
The digital marketing landscape is more competitive than ever. We've compiled 14 statistics to help you assess the competition and evaluate your strategy.

Via Stefano Principato
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Rescooped by massimo facchinetti from Business Improvement
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4 Essential Strategies For Connecting With Your Target Audience

4 Essential Strategies For Connecting With Your Target Audience | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Employing these strategies will help your business more effectively identify and engage your target audience.

Via Daniel Watson
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Daniel Watson's curator insight, August 20, 10:54 PM

 

Identifying and successfully engaging online with your target audience, is assuming far greater importance, for business owners everywhere. As more and more customers and clients, increase the time they spend online seeking the products and services they need for their businesses or their own needs, the ability to engage and connect with your target audience becomes absolutely vital. This short article, briefly discusses four key strategies, you can adopt to identify and engage your target audience.

Vezta & Co.'s curator insight, August 20, 11:49 PM

 

Identifying and successfully engaging online with your target audience, is assuming far greater importance, for business owners everywhere. As more and more customers and clients, increase the time they spend online seeking the products and services they need for their businesses or their own needs, the ability to engage and connect with your target audience becomes absolutely vital. This short article, briefly discusses four key strategies, you can adopt to identify and engage your target audience.

Trần Thị Thu's comment, September 11, 11:24 PM
http://cuoihoitrongoivenus.com/chi-phi-trang-tri-tiec-cuoi-ngoai-troi/
Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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How To Create Word Of Mouth For Your Company, Product, Or Idea

How To Create Word Of Mouth For Your Company, Product, Or Idea | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
For more than a decade I’ve been obsessed about how and why just a few companies, products, or ideas take off and people talk about them while most just don’t generate any interest. The idea of “Word of Mouth” is fascinating! But how can we harness this phenomenon?

Via Stefano Principato
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5 Best Practices for Successful B2B Marketing Automation

5 Best Practices for Successful B2B Marketing Automation | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Looking to scale and streamline your marketing activities? Be sure to read our 5 best practices for a successful B2B marketing automation.
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Rescooped by massimo facchinetti from Outsourcing Network Intelligence - Revue de presse digitale
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[eBooks] 5 axes clés pour améliorer son taux de conversion •

[eBooks] 5 axes clés pour améliorer son taux de conversion • | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
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Rescooped by massimo facchinetti from Personal Branding & Leadership Coaching
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How To Find Your Unique Negotiation Talent-

How To Find Your Unique Negotiation Talent- | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
So this isn’t to say that you should start wearing a leotard and a cape to negotiate. Not sure that would really work in your favour…but what you do on your own time is your business.

Via Stefano Principato
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4 Strategies That Will Help You Land More Qualified Leads

4 Strategies That Will Help You Land More Qualified Leads | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
If your cold calls feel like a waste of time, use these strategies to generate more valuable, qualified leads before your salespeople get on the phone.
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Rescooped by massimo facchinetti from Technology in Business Today
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Top 5 2018 Marketing Trends Infographic

Top 5 2018 Marketing Trends Infographic | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
2018 is fast approaching, and so are the trends. Check out the top 5 trends you need to watch and learn how to make them work for you.

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Rescooped by massimo facchinetti from All About LinkedIn and Social Selling
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How B2B Sales & Marketing Can Align Around Their Target Audience | LinkedIn Marketing Blog

How B2B Sales & Marketing Can Align Around Their Target Audience | LinkedIn Marketing Blog | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Turns out only 24% of organizations agree to the definition of target segments or accounts.

Via Anita Windisman
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Anita Windisman's curator insight, September 5, 9:23 PM

Turns out only 24% of organizations agree to the definition of target segments or accounts.

Rescooped by massimo facchinetti from Marketing Mix
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The ROI of Marketing

The ROI of Marketing | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
CMOs and CFOs often speak completely different languages. This can create a lack of understanding and appreciation for the role and impact of marketing on the business. Mastercard CMO Raja Rajamannar calls this the "existential crisis of the CMO." He says it's essential for marketers to think and talk more like business managers than communications experts. As Raja says, "Because many CMOs have risen through the creative route, much more than the financial route, they are like a rabbit caught in the headlights. They talk about jargon and marketing KPIs, which the CFO and CEO could care less about – they are looking for financial results. Is customer growth happening, is my profitability increasing, what is marketing doing to my EBITDA? "In that scenario, some companies are losing patience and replacing CMOs with a chief revenue or chief growth officer. Some are not even from a marketing background. When that happens at several companies, that is an existential crisis." Last year, Coca

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Marketing Automation: What Is It and Why Is It Important? | Business Leader News

Marketing Automation: What Is It and Why Is It Important? | Business Leader News | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Automation of old processes is happening across multiple industries so it’s no wonder that marketing is adopting it too.
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5 Ways AI Is Impacting Modern Marketing | MarTech Advisor

5 Ways AI Is Impacting Modern Marketing | MarTech Advisor | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
AI is already impacting digital marketing in obvious and not-so-obvious ways. In this article, by Lasya Marla, Director of Product, Lucidworks, we briefly go over AI's role in modern marketing in ways that some people may not be familiar with, and 5 ways that it has impacted how companies market their content
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Is Your Digital Marketing Working?

Is Your Digital Marketing Working? | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
In one of the most comprehensive industry reports we've seen, Adobe explores how more than 1,000 marketers feel about talent, technology, strategy and performance....

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Survey: Marketers Still Struggle with Barriers to Marketing Automation | KoMarketing

Survey: Marketers Still Struggle with Barriers to Marketing Automation | KoMarketing | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Although marketers are focused on marketing automation, research shows that they are still facing numerous barriers when it comes to executing this tactic.
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