B2B Marketing Digest
0 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by SCiSalesGroup
Scoop.it!

Blog posts about telemarketing, inside sales & B2B marketing | SCi Sales Group

Blog posts about telemarketing, inside sales & B2B marketing | SCi Sales Group | B2B Marketing Digest | Scoop.it
Blog posts from B2B marketing experts on telemarketing and inside sales, including insights on lead generation and nurturing, telesales and channel development.
more...
No comment yet.
Scooped by SCiSalesGroup
Scoop.it!

Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC]

Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC] | B2B Marketing Digest | Scoop.it
more...
Shaokang xie's curator insight, March 21, 2013 4:50 PM

This infographic takes a closer look at why B2B companies must use social media and why it is so important. also how B2B marketers are tapping into this potential

lorren's comment, March 21, 2013 6:27 PM
i think this article reveals how gone are the days when a company keeps to itself and survive in competetive environment. I think social media has a opened a way for company`s to get inside information from the customers themselves.Coupled with a good intergrated marketing strategy this mode of communication can bring favourable results to a company.It does seem unusual to engage B2B companies on social media ,but i guess this articles removes the boundaries.In the long term that close relationship might unbundle untapped opportunities
Vivien Dohyun Jung's comment, March 21, 2013 10:34 PM
this kind of realates to the article that I posted about consumer engagement in B2B industry. Yes, the use of social media should not only be limited to B2C industry but to B2B as well. As IMC is all about engaging people and consumers, using social media to influence people is also essential in B2B context. Also, it helps improve the credibility and reputation of the brand.
Scooped by SCiSalesGroup
Scoop.it!

5 Things You Need To Execute Your B2B Social Media Strategy

5 Things You Need To Execute Your B2B Social Media Strategy | B2B Marketing Digest | Scoop.it
more...
Panicos Kamasia 's curator insight, March 10, 2013 10:42 AM

A well-run social media strategy and program at your company is like running a passenger rail system.