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46% of B2B Marketers View Social Media Engagement as Irrelevant

46% of B2B Marketers View Social Media Engagement as Irrelevant | B2B Marketing | Scoop.it
HubSpot discusses a recent report showing that many B2B marketers believe social media is irrelevant to their company.
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Infographic - Latest Trends In Social Media Marketing B2B & B2C | HiP Blog

Learn which social media channels are serving B2B and B2C marketers best in today's infographic.

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How to Focus Your Efforts on the Right Social Media Channels

How to Focus Your Efforts on the Right Social Media Channels | B2B Marketing | Scoop.it

By Emily Baillie...

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Download Cloaking – SEO & Digital Marketing Agency WordPress Theme discounted –

Download Cloaking – SEO & Digital Marketing Agency WordPress Theme discounted – | B2B Marketing | Scoop.it

LIVE PREVIEWDOWNLOAD Cloaking is a clean, trendy and modern WordPress theme suitable for any kind of SEO Agency, SEM, SMM, Business, Finance, Corporate, B2B, B2C, Online Marketing, Email Marketing, Digital Marketing, Social Media and...

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Customer Data Platform #CDP Vendor Evaluations by @RealStoryGroup

Customer Data Platform #CDP Vendor Evaluations by @RealStoryGroup | B2B Marketing | Scoop.it

Learn the real weaknesses of major CDP tools. Get detailed advice on costs, benefits, and tech choices.


Via Farid Mheir
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Farid Mheir's curator insight, September 14, 4:16 AM

WHY IT MATTERS: RSG always has good insights into product reviews and usually provide a more technical, less marketing, view of solutions. With CDP becoming a must have in the toolkit of marketing teams, this review is very timely.

Chloe Daniel's curator insight, September 17, 8:12 AM
Customer Data Platform
 
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The Future of Commerce: 60 Stats and Trends for 2019 and Beyond #Infographic HT @MaireadKillian1

The Future of Commerce: 60 Stats and Trends for 2019 and Beyond #Infographic HT @MaireadKillian1 | B2B Marketing | Scoop.it

Are you wondering what the future holds for your eCommerce website? Want to know the future trends likely to decide the success of your online shop?
Here’s a quick summary of the key points of focus:
Personalized experience
Multiple shopping channels
Customer service automation
Cryptocurrencies as a payment method
On-site and in-app mobile commerce
Same-day delivery
Pay-monthly models
The future of delivery services
Increasing video use
Pop up shops


Via Farid Mheir
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Farid Mheir's curator insight, September 21, 11:19 AM

WHY IT MATTERS: every one of these trends seems to be supported by specific technologies - and these tech are not yet fully deployed at retailers today, leading to many that struggle to stay relevant IMHO.

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5 Growth Hacks to Help You Grow Your Blog Business

5 Growth Hacks to Help You Grow Your Blog Business | B2B Marketing | Scoop.it
If you’re a small business wondering how to grow your blog business to boost your SEO rankings and get more clients, here are 5 growth hacks to help you.
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3 Surefire Ways To Fill Your Sales Funnel With Potential Buyers

3 Surefire Ways To Fill Your Sales Funnel With Potential Buyers | B2B Marketing | Scoop.it
You've probably been slaving away creating a product you hope will generate passive income. Maybe you've spent time cultivating a following, growing your email list and building your blog in preparation for launching your signature product. With all that out of the way, the focus now becomes on sales. But, when 90% of product launches fail, for the budding entrepreneur, releasing a course, plugin, theme or some other digital product can ultimately make or break your business. The key is, if you can create buzz around your product then it'll help drive sales. How do you do that without coming
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10 compelling visual content tactics to engage your audience

10 compelling visual content tactics to engage your audience | B2B Marketing | Scoop.it
Discover how to improve your audience engagement with these 10 simple yet actionable visual content tactics. Implement these visual content tactics today.
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Editor's Note: Even fast companies finish last unless they pursue the hardest transformation of all

Editor's Note: Even fast companies finish last unless they pursue the hardest transformation of all | B2B Marketing | Scoop.it
No matter how fast companies embrace DX, blockchain or other tech trends, they need to focus on how they create a more human experience
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Fintech for Your New Year's Resolutions - Finovate

Fintech for Your New Year's Resolutions - Finovate | B2B Marketing | Scoop.it
Make a New Year’s Resolution for 2018? While fintech can’t help you lose weight (yet!), there are plenty of players to help you achieve your financial resolutions. So here are a few specific financial goals you might have set for 2018 – along with the fintech innovators who can help you achieve them.  Save more After feeling Rea
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PCI Today Sunday 2017 - Page 1

PCI Today Sunday 2017 - Page 1 | B2B Marketing | Scoop.it
DAY 1
Powered by: PCI TSundOay OctoDber 15A, 2017Y
Insurers that resist change
will be consigned to past
as industry reinvents itself
The insurance industry is goin
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Why the PQL is the SaaS Industry's Best Kept Secret - B2B News Network

Why the PQL is the SaaS Industry's Best Kept Secret - B2B News Network | B2B Marketing | Scoop.it
Sales and marketing teams know the pain all too well: marketing, tasked with hitting an ambitious MQL quota, tries anything and everything to get leads in the door. And when it’s time for sales teams to step in and nurture those leads to close…only a fraction of them have any true interest in the product. …
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Influence of Digital Marketing on ecommerce

The Digital Marketing is in trend with its influence on an online market. This digital marketing affects the buyer’s cycle. With the effective marketing tools and approaches, the digital marketing is making way for flourishing ecommerce business. From attracting customers to making them aware of the business; from converting prospects to fruitful customers, the digital marketing is promoting the ecommerce business. The digital marketing is affecting B2B and B2C ecommerce business both.    Popular Methods of Digital Marketing:   Email Marketing Search Marketing/Organic Search Content Marketing Social Media Marketing PPC Ads Marketing Affiliate Marketing Influencer Marketing Let’s analyse  how digital marketing is affecting both the market.    Email Marketing: The email marketing is an effective way in B2B communication. The lead generation and lead qualification are the important prospectuses in any business which is accomplished through email effectively. Also communicating with the customers through email gives the customers more personified experience to them. This creates the personal attachment towards the business as customers feel that the business or service provider is personally treating them. This builds trust and loyalty towards that business and service provider. No need to say, this retains the customers for a long time.    Organic Search and Marketing: It is another way to promote business and communicate with other businesses and enterprises. It generates lead and captures lead qualification for B2B. Content Marketing: Promotion through content is an effective weapon to capture the leads in the business. For Marketing Qualified Leads(MQL) and Sales Qualified Leads(SQL) content plays an important role. For optimizing the web pages and blogs and informative content on websites, the content marketing is an effective tool to hook the business clients. The right keywords and relevant content help in attracting more customers.    Social Media Marketing (SMM): The social media is a wide platform to attract the businesses as well as the customers to your business. Facebook, Twitter, Quora, YouTube etc. have myriad of users on them.Therefore provides a wide option to catch the client’s attention. The YouTube works effectively and proves helpful in displaying the products and services demos, tutorial and informative videos which highly influences the visitors. On seeing the videos, the customers and clients get more clear about the services and products. If these informational videos successfully put influence on the visitors, they can be turned into usable customers. Also, LinkedIn offers more professional users which can be converted into potential clients.   PPC Ads Marketing: With the organic Search Engine Optimization the paid SEO can be more impactful in converting visitors into customers.  The PPC ads and campaigns help in adding sales. As when clients and customers visit any ad or campaign through which they get redirected to your websites, there are more chances that these visitors can be converted into the potential customers. The eye-catching ads can attract more visitors to look on them and when the visitor finds the information, offer or products displayed in ads to be matching their search, they are more likely to hit the buy button.  The ads and campaigns help in boosting the conversion rates of the business.    Affiliate Marketing: The Affiliate marketing is spreading in the digital marketing environment. The affiliate marketing program is performance-based marketing. In this marketing, When any business promotes other business then the profitable business shares some of its profit with the promoting business. The affiliate marketing can be applied to the visitors too as businesses offer rewards to their customers who bring more customers to their business. In today’s shopping trend, the affiliate marketing can be done through offering discounts coupons, cashback on purchasing more or referring and suggesting the corresponding business to other. Many businesses offer “refer and earn” option to their visitors. This enticing offer adds more visitors to their sites or stores.     Influencer Marketing: It is another marketing strategy to promote the business and the brands. The digital marketing experts say that the customers and clients get more influenced by any product or service when they see their favorite celebrity or successful person using it. In influence marketing, the business, enterprises use the celebrity, successful person or any famous person to promote their brands and business. This not only attracts more customers but also builds the trust and loyalty towards the business.    Conclusion:   Digital marketing has gained more importance in the online market. As the businesses and customers are moving digitally, therefore, these marketing strategies have become essential to reach the potential customers and business clients through the same way they are adopting. The efficient digital marketing is now the need for each business who wants (of course all) to flourish in this digital environment. These marketing strategies are impactfully affecting both B2B and B2C and helping in adding more clients and customers which in turn helps in boosting the conversion rates and sales of the business.

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The Social Networks B2B and B2C Marketers Value Most – Digital Lifestye Serve

The Social Networks B2B and B2C Marketers Value Most – Digital Lifestye Serve | B2B Marketing | Scoop.it

Facebook is the most used and the most valued social network among both B2B and B2C marketers, according to recent research from Social Media Examiner. The report was based on data from a survey of 5,726 marketers who work for companies in a wide range of industries (66% work for B2B firms, and 34% work for B2B firms). Facebook is, by far, the most commonly used social network by marketers (94% use it for marketing purposes). Instagram ranks second (66% use it), followed by Twitter (62%), LinkedIn (56%), and YouTube (50%). Most Used Social Networks by B2C Marketers  For B2C marketers, the most commonly used social networks for marketing are Facebook (97%), Instagram (72%), and Twitter (62%). Most Used Social Networks by B2B Marketers   For B2B marketers, the most commonly used social networks for marketing are Facebook (91%), LinkedIn (79%), and Twitter (70%). Most Important Social Networks to B2C and B2B Marketers Three-quarters of B2C marketers rank Facebook as the most important social network for their business, and 11% rank Instagram as the most important social network. Just over half (54%) of B2B marketers rank Facebook as the most important social network for their business, and 28% rank LinkedIn as the most important social network. About the research: The report was based on data from a survey of 5,726 marketers who work for companies in a wide-range of different industries (66% work for B2B firms and 34% work for B2B firms).

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How Much Are Businesses Spending on Digital Marketing? | SMILE media

How Much Are Businesses Spending on Digital Marketing? | SMILE media | B2B Marketing | Scoop.it

The survey revealed 2016 budgets to be at 12% of company revenue. Says who? Over 300 marketing leaders throughout the US and the UK.

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Digital Marketing Specialists

Digital Marketing Specialists | B2B Marketing | Scoop.it

Serious video?  Heck no.  Just the video guys having a little fun.  We add a new one each week so make sure you stop by. We have been specializing in Digital Marketing and SEO since 1999.

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Developing a value proposition from your customer’s point of view

Developing a value proposition from your customer’s point of view | B2B Marketing | Scoop.it
Three tools and frameworks to shape your brand’s positioning

Via malek
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malek's curator insight, September 20, 4:21 PM

the ‘Golden Circle’ can be used to explore the ways in which a brand can stand out from the competition by communicating its differences.

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Which Digital Marketing Tactic Has the Biggest Revenue Impact?

Which Digital Marketing Tactic Has the Biggest Revenue Impact? | B2B Marketing | Scoop.it
Marketing Strategy - One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.
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Why Your Content Marketing Strategy Isn't Working (And How To Fix It)

Why Your Content Marketing Strategy Isn't Working (And How To Fix It) | B2B Marketing | Scoop.it
Is your content marketing strategy failing to deliver results? Stop wasting time and discover how to fix i
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3 Overlooked Tweaks to Optimize Website Usability —

3 Overlooked Tweaks to Optimize Website Usability — | B2B Marketing | Scoop.it
Boachie Pius talks about analysis paralysis and three of the most overlooked website usability optimizations, and shows us how to fix them.
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How to Make an Infographic: A Visual Guide for Beginners [Free E-Book]

How to Make an Infographic: A Visual Guide for Beginners [Free E-Book] | B2B Marketing | Scoop.it
A free step-by-step visual guide for beginners on creating on infographic, from how to write copy for your visual to how to promote it effectively.
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Marsh in dispute over Marshmallow trademark

Marsh in dispute over Marshmallow trademark | B2B Marketing | Scoop.it
Insurtech startup Marshmallow is fighting broker Marsh’s attempt to block the use of its name, according to a Jan. 18 press release.
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Inside The Mind Of . . . Jeremy Durant - B2B News Network

Inside The Mind Of . . . Jeremy Durant - B2B News Network | B2B Marketing | Scoop.it
Jeremy Durant talks about his work with Bop Design and how he works with B2B firms to assist with branding, design, SEO and more
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Here are the top 5 banks offering the mobile banking features consumers say they want most

Here are the top 5 banks offering the mobile banking features consumers say they want most | B2B Marketing | Scoop.it
A ranking of top US banks according to the best mobile banking feature offerings.
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