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Rescooped by Jenna Frampton from The MarTech Digest
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The 2014 B2B Content Marketing Report is Here - Infographic! | #TheMarketingAutomationAlert

The 2014 B2B Content Marketing Report is Here - Infographic! | #TheMarketingAutomationAlert | B2B Marketing | Scoop.it

 

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Via CYDigital
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Rescooped by Jenna Frampton from Internet Marketing Strategy 2.0
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Why Storytelling Is The Future of Marketing


Via Robin Good
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Susan Velez's curator insight, October 5, 2013 12:50 PM

Awesome video and I know that story telling can be very powerful. I guess it's time to start reading more stories so I can get better at telling stories.

Imc Csu's curator insight, October 5, 2013 11:17 PM

What is your 'story'?

Katherine Anne's curator insight, October 7, 2013 5:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

Rescooped by Jenna Frampton from The MarTech Digest
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2014 B2B Content Marketing Benchmarks, Budgets, and Trends - Profs | #TheMarketingAutomationAlert

2014 B2B Content Marketing Benchmarks, Budgets, and Trends - Profs | #TheMarketingAutomationAlert | B2B Marketing | Scoop.it

Introduction...

 

Business-to-business (B2B) marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the greatest success, according to just-released research.

 

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Via CYDigital
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CYDigital's curator insight, October 1, 2013 9:53 PM

We scooped the report earlier, but this Prof post prompted this notion that I wanted to clearly communicate: your priority absolutely must be on marketing automation and email marketing. Social is great, but not nearly as great as that direct communication.

Rescooped by Jenna Frampton from Ecom Revolution
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Email Marketing: The Rise of Mobile and Triggered Emails [Infographic]

Email Marketing: The Rise of Mobile and Triggered Emails [Infographic] | B2B Marketing | Scoop.it
Email marketing has been used for years to keep in contact and maintain relationships with customers. Lately, with the increasing use of smartphones, we’ve seen the effectiveness continue to rise.

Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 25, 2013 7:36 AM

Since email is typically the most profitable channel for most multi-channel retailers staying abreast of how mobile is changing email marketing is critical. The rise of triggered emails als heralds the rise of web 3.0's contingent what if statements filling dynamic zones on web pages with relevant content. Ecom merchants should watch email marketing trends closely. 

Rescooped by Jenna Frampton from The MarTech Digest
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B2B Content Marketing Trends: More Tactics, More Money, More Content - MarketingCharts | #TheMarketingAutomationAlert

B2B Content Marketing Trends: More Tactics, More Money, More Content - MarketingCharts | #TheMarketingAutomationAlert | B2B Marketing | Scoop.it

Introduction...

 

MarketingProfs and the Content Marketing Institute (CMI) have released their latest annual study of B2B content marketing in North America. The wide-ranging study finds broader use and confidence in this burgeoning area, with 93% of respondents now using content marketing (up from 91% last year) and 42% finding their efforts effective (up from 36%). So which tactics are proving most effective?

 

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CYDigital's curator insight, October 2, 2013 7:50 PM

Again content from the CMI study scooped yesterday. The question isn't which one is most effective. The question should be which ones are most impactful vis-a-vis the stage of the sales funnel (if you still believe in sales funnels).

Kenzie Jay's curator insight, October 7, 2013 12:55 AM

General marketing information

PipeLine Marketing's curator insight, October 7, 2013 8:26 PM

Great statistcs to use for benchmarks. How does your content marketing program compare?

Rescooped by Jenna Frampton from Digital-News on Scoop.it today
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Ten examples of brilliant inbound B2B content marketing

Ten examples of brilliant inbound B2B content marketing | B2B Marketing | Scoop.it
How B2B companies are using content marketing to drive engagement, trust and transaction In my recent post on making the case for inbound marketing, I talked about how the need for information has led to the emergence of new approaches to the...

Via Thomas Faltin
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