B2B Marketing Buffet
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How Inbound Marketing Means More Leads for You

How Inbound Marketing Means More Leads for You | B2B Marketing Buffet | Scoop.it
How do I get more leads? This is probably the number one question we get asked when our clients start an Inbound Marketing program.

Via Stefano Principato
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Rescooped by Pam Hege from Business: Economics, Marketing, Strategy
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Data Driven B2B Marketing: The Risks of Marketing on a Whim

Data Driven B2B Marketing: The Risks of Marketing on a Whim | B2B Marketing Buffet | Scoop.it
Remember the difference between B2B and B2C consumer buying habits. Do B2B consumers generally make purchases on a whim? Most likely no. Therefore, should your marketing be done on a whim?

Via Pantelis Chiotellis
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Inbound Marketing: The top three tactics from MarketingSherpa case studies in 2014

Inbound Marketing: The top three tactics from MarketingSherpa case studies in 2014 | B2B Marketing Buffet | Scoop.it
Marketers in 2014 focused on innovation — on applying new content practices into older processes and reinvigorating different aspects of their marketing programs with inbound tactics.

Via Pantelis Chiotellis
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The #1 Reason Why People Fail With Inbound Marketing

The #1 Reason Why People Fail With Inbound Marketing | B2B Marketing Buffet | Scoop.it
Creating a detailed inbound marketing game plan is an intensive process that requires diligent research, knowledge, and experience
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Use Human Data to Provide True B2B Personalization

Use Human Data to Provide True B2B Personalization | B2B Marketing Buffet | Scoop.it
Gone are the days when B2B prospects and customers would sort through piles of spray and pray "stuff" to uncover the few relevant messages.
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Content Promotion vs. Clickbait: Stop Destroying Trust & Traffic

Content Promotion vs. Clickbait: Stop Destroying Trust & Traffic | B2B Marketing Buffet | Scoop.it
tactics being used to get people to content are simply focused on getting people to “click” on the content – not to actually read or engage with it.
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The Best B2B Marketing Leads Aren't Always for Sale

The Best B2B Marketing Leads Aren't Always for Sale | B2B Marketing Buffet | Scoop.it
Better communication between sales and marketing will result in improved B2B marketing leads
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Marketing Evolution Is Failing In The C-Suite

Marketing Evolution Is Failing In The C-Suite | B2B Marketing Buffet | Scoop.it
There is a certain feeling of satisfaction that comes from doing what has always worked.
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B2B Lead Blog » 6 Ideas to Create More Relevant Lead Nurturing Emails

B2B Lead Blog » 6 Ideas to Create More Relevant Lead Nurturing Emails | B2B Marketing Buffet | Scoop.it
People aren’t trying to open and click your emails. They’re looking for reasons to delete them.
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5 Data Quality Tips for Sales Excellence

5 Data Quality Tips for Sales Excellence | B2B Marketing Buffet | Scoop.it
With data, just like pie, don’t buy more than you can eat
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The Difference Between Magical Thinking And Actual Marketing

The Difference Between Magical Thinking And Actual Marketing | B2B Marketing Buffet | Scoop.it
trying to “connect with influencers” is the sort of magical thinking, right up there with “write epic content” and “just make it go viral”, that will hinder and even kill your true marketing success.
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SalesforceVoice: How To Score Content Marketing Leads and Supercharge Sales Growth

SalesforceVoice: How To Score Content Marketing Leads and Supercharge Sales Growth | B2B Marketing Buffet | Scoop.it
By William Tyree If you’re like 73% of B2B content marketers, you’re producing even more content than you did a year ago. It’s easy to see why. Compared with outbound marketing tactics such as display advertising, inbound marketing generally produces significantly higher quality leads at far lower cost. According to Hubspot, organic inbound [...]
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The 7-Step Guide to Create a Mind-Reading Landing Page

The 7-Step Guide to Create a Mind-Reading Landing Page | B2B Marketing Buffet | Scoop.it
How do you create the ideal landing page? These are the 7 steps Neil Patel uses to create highly persuasive landing pages.
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Lead Follow Up Best Practices - Lead Nurturing Guide - How To Follow Up With Leads

Lead Follow Up Best Practices - Lead Nurturing Guide - How To Follow Up With Leads | B2B Marketing Buffet | Scoop.it

The basics, but reinforces what Digital Body Language has taught us: every second counts. It's what you saw, what you provide, and when you say/provide it.


Via CYDigital
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CYDigital's curator insight, March 11, 2015 4:42 PM

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

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15 B2B Brands That Tell Great Stories

15 B2B Brands That Tell Great Stories | B2B Marketing Buffet | Scoop.it
How storytelling is working in B2B and SaaS industries, where past marketing tactics were mathematical, calculated, and much less human than storytelling.

Via The Learning Factor
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“Should I Stay or Should I Go?” Segmentation Tactics from The Clash | UserTesting.com

“Should I Stay or Should I Go?” Segmentation Tactics from The Clash | UserTesting.com | B2B Marketing Buffet | Scoop.it
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5 Steps To Boost Conversion Rates Through Your Content Marketing Strategy

5 Steps To Boost Conversion Rates Through Your Content Marketing Strategy | B2B Marketing Buffet | Scoop.it
Great copywriting is like having a competent salesperson working on behalf of your business, 24 hours a day, 7 days a week. The same can be said for the content that you create for your website, guest posts, and social media channels, provided that it’s developed with selling in mind. [...]
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6 Ways To Turn Your Small Business Into A Media Hub

6 Ways To Turn Your Small Business Into A Media Hub | B2B Marketing Buffet | Scoop.it
Educate, inspire, communicate and deliver content that is relevant to your business but also has an element of human interest.
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Content Marketing: Campaign-driven strategy increases Marketing-qualified leads 102%

Content Marketing: Campaign-driven strategy increases Marketing-qualified leads 102% | B2B Marketing Buffet | Scoop.it
Among the positive benefits of inbound marketing is the ability to track visitors and interactions on the website, through the content marketing channel and on social media platforms. A challenge is making sure all that data is more signal and less noise.UrbanBound, a B2B relocation management software company, realized that everything was tracked, but the metrics were too broad to provide any useful information for improving future marketing efforts. The team shifted its focus, and through cont
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6 Tips for Sequencing Your Marketing Content

6 Tips for Sequencing Your Marketing Content | B2B Marketing Buffet | Scoop.it
Sequencing your digital marketing content allows you to lead the consumer through a highly engaged experience
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The Journey to B2B Technology Purchases – B2B Team Buying Thickens the Plot

The Journey to B2B Technology Purchases – B2B Team Buying Thickens the Plot | B2B Marketing Buffet | Scoop.it
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How To Transform Your Marketing Approach With The “Buying Center” Concept

How To Transform Your Marketing Approach With The “Buying Center” Concept | B2B Marketing Buffet | Scoop.it
As a marketer, you put a lot of effort into understanding your target market. You may hire top marketing firms to help you achieve clarity.  You probably use market segmentation to understand where …
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The Importance of Audience Segmentation

The Importance of Audience Segmentation | B2B Marketing Buffet | Scoop.it
By addressing the specific needs of each audience group, we stand a better chance of attracting their interest, and thus engaging them in our sales process.
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The Journey Is Everything: Lessons from the World’s Leading CMOs

The Journey Is Everything: Lessons from the World’s Leading CMOs | B2B Marketing Buffet | Scoop.it
understanding the journeys our customers are undertaking — every day, in millions of unique ways — has revolutionized the way we define innovation and success
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How to Increase Revenue Without Actually Selling

How to Increase Revenue Without Actually Selling | B2B Marketing Buffet | Scoop.it
For some reason, many companies believe that marketing ends once a prospect becomes a customer.
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