B2B Marketing and PR
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
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Where's your marketing plan? The most important marketing tool.

Where's your marketing plan? The most important marketing tool. | B2B Marketing and PR | Scoop.it
The marketing plan must be written and is key in your digital marketing efforts
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How to Use Google Analytics for PR | Business 2 Community

How to Use Google Analytics for PR | Business 2 Community | B2B Marketing and PR | Scoop.it
I recently attended a Google Analytics training class, in San Francisco, put on by Cardinal Path. And now I’m here to share with the world how Google
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Should you use a wire service for news releases? - SHIFT Communications PR Agency | Boston | New York | San Francisco

Should you use a wire service for news releases? - SHIFT Communications PR Agency | Boston | New York | San Francisco | B2B Marketing and PR | Scoop.it
Should you use a wire service for news releases? - SHIFT Communications PR Agency | Boston | New York | San Francisco
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Feedly vs. Google Reader: Social Media Monitoring Shortcomings – Social Media Training

Feedly vs. Google Reader: Social Media Monitoring Shortcomings – Social Media Training | B2B Marketing and PR | Scoop.it
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A beginner's guide to Google Analytics | Articles | Home

A beginner's guide to Google Analytics | Articles | Home | B2B Marketing and PR | Scoop.it
Here's some fundamental information to get you started using this powerful online tracking tool.
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Lead Generation Poses Biggest Challenge for B2Bs - eMarketer

Finding new prospects is critical for B2B companies and seen as their biggest online marketing challenge. Social media is among the most challenging lead gen tactics, while email marketing, SEO and content marketing get the best results.
Jenni Hilton's insight:

Lead generation is still a struggle.

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3 Ways to Micro-Target Your PR Pitches

3 Ways to Micro-Target Your PR Pitches | B2B Marketing and PR | Scoop.it
When PR firms are sending out a pitch, it’s important to tell a compelling story and know the best times to send a pitch, but you also need to make sure your pitches are relevant to the influencers and audience you want to reach.
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5 Ways B2B Tech Companies Can Use Facebook for Leads

5 Ways B2B Tech Companies Can Use Facebook for Leads | B2B Marketing and PR | Scoop.it
Facebook isn’t a platform that appeals to a lot of B2B tech companies. One recent study showed that LinkedIn is deemed the most “useful” social media network among B2Bs in general, and Twitter comes out ahead of Facebook, too.
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How Are Small Businesses Using Social Media (And What Are They Doing Wrong)? [INFOGRAPHIC] - AllTwitter

How Are Small Businesses Using Social Media (And What Are They Doing Wrong)? [INFOGRAPHIC] - AllTwitter | B2B Marketing and PR | Scoop.it
How Are Small Businesses Using Social Media (And What Are They Doing Wrong)? [INFOGRAPHIC]
Jenni Hilton's insight:

Three-quarters of small businesses (74 percent) employ nobody to manage their social media marketing. 

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How to Keep Prospects on Your Content: A Look at Aesthetics and Usability

How to Keep Prospects on Your Content: A Look at Aesthetics and Usability | B2B Marketing and PR | Scoop.it
The way your webpages look, whether it’s your homepage, blog or press releases make a difference in who arrives, who stays and even who buys.
Jenni Hilton's insight:

You only have a few seconds to make an impression. 

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What Does ‘Digital Disruption’ Mean for B2B Tech PR?

What Does ‘Digital Disruption’ Mean for B2B Tech PR? | B2B Marketing and PR | Scoop.it
Digital disruption is a term we’re hearing a lot these days.
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Public Relations For SEO: How To Target Journalists

Public Relations For SEO: How To Target Journalists | B2B Marketing and PR | Scoop.it
A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, I’m running through all the best practices we leveraged.
Jenni Hilton's insight:

Be aware of other events taking place around your announcement date. Be flexible and do your homework.

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Social Media Benchmarking Report 2013 | b2bmarketing.net

Social Media Benchmarking Report 2013 | b2bmarketing.net | B2B Marketing and PR | Scoop.it
The Social Media Benchmarking Report highlights the key trends and activities in B2B organisations, based on an exclusive research project. The report was produced by B2B Marketing in association with Circle Research.
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10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile

10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile | B2B Marketing and PR | Scoop.it
Tweet ShareLinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. A new member joins every two seconds.
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6 Expert-Endorsed Ways to Improve Your Marketing TODAY

6 Expert-Endorsed Ways to Improve Your Marketing TODAY | B2B Marketing and PR | Scoop.it
Learn how you can impact your marketing immediately through some advice from inbound marketing experts.
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5 Great Pinterest B2B Accounts | Social Media Today

5 Great Pinterest B2B Accounts | Social Media Today | B2B Marketing and PR | Scoop.it
At first glance, it's obvious that Pinterest is a perfect platform for B2C companies to market their products.
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Christine Sheppard's curator insight, April 29, 2013 3:09 PM

Pinterest is not just for planning your dream wedding.

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17 types of content people love to share

17 types of content people love to share | B2B Marketing and PR | Scoop.it
From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar.
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Get Media Attention: Six Tips to Pitch Journalists on Your Own

Get Media Attention: Six Tips to Pitch Journalists on Your Own | B2B Marketing and PR | Scoop.it
No longer is a PR professional needed for you to gain media attention. Here are six tips to pitch journalists your organization's story on your own.
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Infographic: The Best (and Worst) Times to Send a Pitch

Infographic: The Best (and Worst) Times to Send a Pitch | B2B Marketing and PR | Scoop.it
Pitching ideas to the media is one of the most important skills every PR pro should master. And while email is perhaps the primary vehicle for getting stories out, it’s oftentimes our greatest enemy.
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3 Things B2B Tech Companies Should Consider For a Social Media Program

3 Things B2B Tech Companies Should Consider For a Social Media Program | B2B Marketing and PR | Scoop.it
Are you a B2B tech company that is thinking about leaping into the world of social media? Maybe you haven’t ventured in because you aren’t sure if you’ll reach your intended audience, or perhaps the scene just feels too overwhelming.
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10 Tactics to Get Your Social Media Strategy on Track | Heidi Cohen

10 Tactics to Get Your Social Media Strategy on Track | Heidi Cohen | B2B Marketing and PR | Scoop.it
Social media strategies, like IRS forms, cause anxiety to runs high. Face it—change is challenging, especially when you’re trying to get an organization to transform how it do business.
Jenni Hilton's insight:

Find out where your customers go online, and then be there.

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4 tips for building reporter relationships on Twitter | Articles | Home

4 tips for building reporter relationships on Twitter | Articles | Home | B2B Marketing and PR | Scoop.it
Reporters have less time for in person visits, but reaching out on Twitter can help fill part of that void. Here are the finer details.
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5 Ways B2B Tech Companies Can Use Facebook for Leads

5 Ways B2B Tech Companies Can Use Facebook for Leads | B2B Marketing and PR | Scoop.it
Facebook isn’t a platform that appeals to a lot of B2B tech companies. One recent study showed that LinkedIn is deemed the most “useful” social media network among B2Bs in general, and Twitter comes out ahead of Facebook, too.
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Public Relations For SEO: How To Pitch Journalists

Public Relations For SEO: How To Pitch Journalists | B2B Marketing and PR | Scoop.it
A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, I’m running through all the best practices we leveraged.
Jenni Hilton's insight:

Become a source, be helpful.

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How Colors Affect Conversions - Infographic

How Colors Affect Conversions - Infographic | B2B Marketing and PR | Scoop.it
Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.
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