B2B Marketing and PR
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
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10 Twitter Power Tips

10 Twitter Power Tips | B2B Marketing and PR | Scoop.it
Want to take your Twitter presence to the next level? These features and techniques will get you there.
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Your Pocket Guide to PR Social Measurement

Your Pocket Guide to PR Social Measurement | B2B Marketing and PR | Scoop.it
Tying social media metrics to organizational goals can be a real bear. Use this matrix to make things easier.
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Creative Concepts Talks About Content Google Loves

Creative Concepts Talks About Content Google Loves | B2B Marketing and PR | Scoop.it
Content is all the rage theses days in marketing and public relations circles.
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Creative Concepts Looks at Social Media Demographics

Creative Concepts Looks at Social Media Demographics | B2B Marketing and PR | Scoop.it
Ever wonder which social media sites you should focus on for your target market?
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7 Tips for Writing Better Business Copy

7 Tips for Writing Better Business Copy | B2B Marketing and PR | Scoop.it
From business plans to marketing copy, being aware of common mistakes can make you a better writer.
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Top 5 Most Socially Devoted Brands on Twitter [Survey]

Top 5 Most Socially Devoted Brands on Twitter [Survey] | B2B Marketing and PR | Scoop.it
Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles.
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What’s Changed, What Hasn’t in Media Relations

What’s Changed, What Hasn’t in Media Relations | B2B Marketing and PR | Scoop.it

When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After all, the word “media” literally refers to being an intermediary...

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Google ratchets up social networking chase with Google+ changes | The Technology Chronicles | an SFGate.com blog

Google ratchets up social networking chase with Google+ changes
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6 B2B Marketing Mistakes That Are Easy To Make

6 B2B Marketing Mistakes That Are Easy To Make | B2B Marketing and PR | Scoop.it
Last week we asked for your contributions for a list of B2B marketing mistakes. Here are six more mistakes that are deceptively easy to make, including two great contributions from readers.
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The Frugal Content Marketer’s Secret Weapon: Fiverr

The Frugal Content Marketer’s Secret Weapon: Fiverr | B2B Marketing and PR | Scoop.it
Marketers on a tight content-creation budget should check out the Fiverr website. It's where people offer an insanely wide variety of services for only five US dollars.
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15 People Every B2B Marketer Should Follow On Twitter

15 People Every B2B Marketer Should Follow On Twitter | B2B Marketing and PR | Scoop.it
Here are 15 people every B2B marketer should follow (but most aren't yet). Every one of them has fewer than 1,500 followers, will still have a conversation, will add their own perspective and won't...
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Trash talk: 5 business lessons from a 10-year-old entrepreneur

Trash talk: 5 business lessons from a 10-year-old entrepreneur | B2B Marketing and PR | Scoop.it
It's time for some trash talk. Literally. Here are five big business lessons from a young boy with great business sense.
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The Truth About Content Marketing & SEO

The Truth About Content Marketing & SEO | B2B Marketing and PR | Scoop.it
SEO and content marketing extremes help no one but consultants. An integrated approach helps brands attract, engage and convert more business than SEO or content alone.
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Writing for the Web: Tips, Tricks and Standards

Writing for the Web: Tips, Tricks and Standards | B2B Marketing and PR | Scoop.it
Thursday is guest post day here at Duct Tape Marketing and today's guest is Andy Crestodina - Enjoy! t’s the dawn of a new day in content marketing and there’s rain in the forecast. We’re about to see a downpour of web copy.
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Creative Concepts Looks at the Best Time to Send Email

Creative Concepts Looks at the Best Time to Send Email | B2B Marketing and PR | Scoop.it
Email has become the contact medium of choice for journalists as well as business people.
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[Infographic] Social Calls-to-Action Work | Dan Zarrella

[Infographic] Social Calls-to-Action Work | Dan Zarrella | B2B Marketing and PR | Scoop.it
For more social media data like this, check out my latest book The Science of Marketing now! Traditional marketers and sales people have known for years
Jenni Hilton's insight:

Ask nicely - say please and see what happens next.

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Ed Willmott: Top tips for the perfect PR pitch

Ed Willmott: Top tips for the perfect PR pitch | B2B Marketing and PR | Scoop.it
Target message is key: Keeping front of mind and reaching out to customers is all down to great media coverage, and Ed Willmott shares his…
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4 Signs Your Website Needs an Update | Website Redesign Checklist | eMagine's B2B Blog

4 Signs Your Website Needs an Update | Website Redesign Checklist | eMagine's B2B Blog | B2B Marketing and PR | Scoop.it
Does your website need a redesign? Check out eMagine's latest blog post from our designer Jessica Costa for a simple website redesign checklist.
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6 'About Us' Pages That Are Probably Better Than Yours

6 'About Us' Pages That Are Probably Better Than Yours | B2B Marketing and PR | Scoop.it
If your 'About' page ain't too nifty, check out these examples and fix it up in a jiffy.
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Social Media ROI, Is Social Media Marketing Effective?

Social Media ROI, Is Social Media Marketing Effective? | B2B Marketing and PR | Scoop.it
The question of Social Media ROI and whether social media marketing is effective is one that is constantly on the forefront of businesses. I
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How to Rank: 25 Step SEO Master Blueprint

How to Rank: 25 Step SEO Master Blueprint | B2B Marketing and PR | Scoop.it
If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search?
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B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges

B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges | B2B Marketing and PR | Scoop.it
Inspired by a reader's question, CMI takes a closer look at challenges B2B marketers face at both small and enterprise businesses. Check out our 9 ideas for solving some of the biggest content chal...
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B2B Marketing: Moving Beyond Campaigns

B2B Marketing: Moving Beyond Campaigns | B2B Marketing and PR | Scoop.it
Is your B2B marketing still built around a series of campaigns? It isn't enough anymore. Today, your marketing must meet these three criteria of always on marketing.
Jenni Hilton's insight:

Make your website searchable, add content through blogging. It is your central hub on the internet. Point all social accounts to it.

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The Marketing Toolkit for Startups On a Budget | Social Media Today

The Marketing Toolkit for Startups On a Budget | Social Media Today | B2B Marketing and PR | Scoop.it
Running marketing for a startup comes with its own unique challenges, not the least of which is maintaining a tight budget while attempting to drive a daily influx of new leads.
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