10 Qualities of a Successful Social Media Manager | The Fish Firm | B2B Marketing and PR | Scoop.it

"Social Good authored by Heather Mansfield introduces key points regarding necessary qualities and standards of an effective social media manager that include the importance being able to stay human while also willing to ‘go viral’. They respect effective social media management as both an art and a skill and underly that some personalities are more likely to experience success than others."