B2B Marketing and Advertising
32 views | +0 today
Follow
B2B Marketing and Advertising
Strategies and implementation for the B2B marketer.
Curated by ParkerWhite
Your new post is loading...
Your new post is loading...
Scooped by ParkerWhite
Scoop.it!

Understanding B2B Buyer Behavior: Timing is Everything [INFOGRAPHIC] - Pardot

Understanding B2B Buyer Behavior: Timing is Everything [INFOGRAPHIC] - Pardot | B2B Marketing and Advertising | Scoop.it
Are you in tune with your buyers’ preferences?
more...
No comment yet.
Scooped by ParkerWhite
Scoop.it!

Building your brand with content marketing

Building your brand with content marketing | B2B Marketing and Advertising | Scoop.it
Today’s changing digital landscape is forcing organisations to re-evaluate their media strategy as the lines between paid, earned, and owned media become blurred.
more...
No comment yet.
Scooped by ParkerWhite
Scoop.it!

How B2B Content Impacts Buying Decisions [Infographic]

How B2B Content Impacts Buying Decisions [Infographic] | B2B Marketing and Advertising | Scoop.it
Content - Some 87% of B2B buyers say online content has a major or moderate impact on vendor preference and selection, according to a recent report by the CMO Council.
more...
No comment yet.
Scooped by ParkerWhite
Scoop.it!

Proof that Social Media Drives Sales! [Research] | Heidi Cohen

Proof that Social Media Drives Sales! [Research] | Heidi Cohen | B2B Marketing and Advertising | Scoop.it
Social media drives sales. This isn’t a finger in the air, “I think social media contributes to our business,” concept that’s difficult to quantify.
more...
No comment yet.
Scooped by ParkerWhite
Scoop.it!

5 Great Reasons To Use Video For Content Marketing

5 Great Reasons To Use Video For Content Marketing | B2B Marketing and Advertising | Scoop.it
Do you use video for your content marketing efforts? Here are 5 reasons why you might want to consider video and content marketing together.
more...
No comment yet.
Scooped by ParkerWhite
Scoop.it!

10 Google+ Power Tips for B2B Social Media | Social Media B2B

10 Google+ Power Tips for B2B Social Media | Social Media B2B | B2B Marketing and Advertising | Scoop.it
Early adopters flocked to Google+ when it was launched and found succes building followings. Learn how to join them with these 10 B2B social media power tips.
more...
No comment yet.
Scooped by ParkerWhite
Scoop.it!

Six Principles of Great Content Brands

Six Principles of Great Content Brands | B2B Marketing and Advertising | Scoop.it
Content - The torrent of content is increasing by the day. It's a good sign: Marketers are getting hip to the power of content. But the only way to survive the coming ...
more...
No comment yet.
Rescooped by ParkerWhite from Modern Marketer
Scoop.it!

37 Ways to Use Social Media to Market Your Website

37 Ways to Use Social Media to Market Your Website | B2B Marketing and Advertising | Scoop.it

The key to every site’s success is through good marketing and promotion. Even if you have really good and substantial content on your site, you still need to promote it to avoid getting left behind the competition. In the internet community, the best way to achieve an increase in website traffic and revenue is to take advantage of social media. When used correctly, this tool can provide a platform for brand awareness, exposure, networking, and a huge boost in traffic & sales.

 

Since there are so many different definitions of social media, let’s clarify what we’re talking about here. Social media are primarily Internet- and mobile-based tools for sharing and discussing information. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.


Via Debe Maxwell www.iCharlotteRealEstate.com, Steve Mattison, Raphael Doctah Love, The Fish Firm II
more...
Salima SEGHIR's curator insight, January 24, 2013 1:01 AM

Des précisions intéressantes...

Lalita Krishna's curator insight, January 25, 2013 8:17 AM

Good synopsis.

Ruth Bass's curator insight, March 23, 2013 2:58 PM

add your insight...

Scooped by ParkerWhite
Scoop.it!

What Does Branding Really Mean?

What Does Branding Really Mean? | B2B Marketing and Advertising | Scoop.it
Branding is a term that is frequently thrown around and misused. Many people use the term “branding” synonymously with advertising.
ParkerWhite's insight:

A lot of people use the term "branding" loosely, but it really has a distinct place from advertising. Understanding how branding works will help you to create more effective advertising. A strong brand contributes to overall company success. 

more...
No comment yet.
Scooped by ParkerWhite
Scoop.it!

4 Ways SEO Impacts B2B Content Marketing Initiatives

4 Ways SEO Impacts B2B Content Marketing Initiatives | B2B Marketing and Advertising | Scoop.it
SEO should be a significant component of the B2B content marketing mix – from concept to execution. Better content, a lead scoring system, usability, and outreach are four ways B2B SEO professionals can better impact content marketing initiatives.
more...
No comment yet.
Scooped by ParkerWhite
Scoop.it!

Which Social Network is Best for B2B Marketing?

Which Social Network is Best for B2B Marketing? | B2B Marketing and Advertising | Scoop.it
Facebook, Twitter, LinkedIn, Google+, and YouTube all need to be in the toolbox of any serious B2B online marketer, but investing wholly in one of these social network will greatly help any B2B marketer increase his or her bottom line.
more...
No comment yet.
Scooped by ParkerWhite
Scoop.it!

Forrester's top 10 trends for mobile in 2013

Forrester's top 10 trends for mobile in 2013 | B2B Marketing and Advertising | Scoop.it
You can sum up Forrester's prognostications on 2013 trends for mobile in three little words.
more...
No comment yet.
Scooped by ParkerWhite
Scoop.it!

Get Down to Social Business With Google+

Get Down to Social Business With Google+ | B2B Marketing and Advertising | Scoop.it
Using social media does not make you a social business. Using social media inside a culture that is social, does. Social business isn’t the exclusive domain of Forbes 500 companies who have access to social software like Yammer and IBM Connections.
more...
No comment yet.
Scooped by ParkerWhite
Scoop.it!

19 Best Social Media Monitoring and Management Tools | Social Media Tips, Mobile Marketing Tips and

Social Media Monitoring tools help you understand what people are saying about your brand. Here's a list of the top monitoring and management tools.
more...
No comment yet.
Scooped by ParkerWhite
Scoop.it!

Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic] | Envision Media 360

Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic] | Envision Media 360 | B2B Marketing and Advertising | Scoop.it
The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year.
ParkerWhite's insight:

How will you harness the millions of social media users that could be sharing your content and falling in love with your brand in 2013 for your brand?

more...
No comment yet.
Scooped by ParkerWhite
Scoop.it!

How To Get Your Leads to Say “I Do” | ParkerWhite Brand Interactive

How To Get Your Leads to Say “I Do” | ParkerWhite Brand Interactive | B2B Marketing and Advertising | Scoop.it
ParkerWhite's insight:

When you first interact with a lead do you take your time getting to know them and their needs or do you try to propose right off the bat? Read our latest blog post to  learn how you can make your leads fall in love.

more...
No comment yet.