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This Business Storytelling Tool Helps You Tell Better Stories

This Business Storytelling Tool Helps You Tell Better Stories | b2b marketing | Scoop.it
Do you want to learn how to tell powerful stories? This old-school business storytelling tool might be the very thing you need...
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why storytelling is important for B2B

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Workplace Wellness: Why real estate investors should care?

Workplace Wellness: Why real estate investors should care? | b2b marketing | Scoop.it
New research shows that wellness of a building’s occupants is becoming an increasingly necessary consideration for investors.
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Understanding the Buyer's Journey | Pardot

Understanding the Buyer's Journey | Pardot | b2b marketing | Scoop.it
The buyer’s journey is an important framework for marketing strategy — but what does it look like? How are buyers getting from step one (“Do I have a need?”) to a justified decision?
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buyer journey from Pardot

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A Quick Guide to Customer Journey Mapping

A Quick Guide to Customer Journey Mapping | b2b marketing | Scoop.it
paul radziwill's insight:

another guide to customer journey. Actionable?

 

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20992-buyer-journey-cheatsheet-v2-31-01-14.pdf

paul radziwill's insight:

great buyer journey sheet

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Style Guide

Style Guide | b2b marketing | Scoop.it
Authoritative weekly newspaper focusing on international politics and business news and opinion.
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great style guide from The Economist

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This Business Storytelling Tool Helps You Tell Better Stories

This Business Storytelling Tool Helps You Tell Better Stories | b2b marketing | Scoop.it
Do you want to learn how to tell powerful stories? This old-school business storytelling tool might be the very thing you need...
paul radziwill's insight:

why storytelling is important for B2B

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Rescooped by paul radziwill from The MarTech Digest
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[FREE] How to Quickly & Easily Create a Buyer Persona: MakeMyPersona | Hubspot

[FREE] How to Quickly & Easily Create a Buyer Persona: MakeMyPersona | Hubspot | b2b marketing | Scoop.it
Quick and easy buyer persona development for your inbound marketing strategy with MakeMyPersona from HubSpot.

 

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄


Via CYDigital
paul radziwill's insight:

The best 10 minute tool to understand who you are selling to. Provokes insights and thoughts.

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CYDigital's curator insight, February 18, 2015 7:11 PM

Awesome! A tremendous starting point!! Click through to http://makemypersona.com/ to start using it!

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EXTRA – ORDINARY | Dave Trott's Blog

EXTRA – ORDINARY | Dave Trott's Blog | b2b marketing | Scoop.it
    There’s an old Buddhist saying. “The ordinary man finds wonder in the exceptional. The exceptional man finds wonder in the
paul radziwill's insight:

“Ordinary men find wonder in the exceptional.

Exceptional men find wonder in the ordinary.”

A powerful yet simple piece showing how to get big results from ordinary truths.

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Marketing Resources Library

HubSpot's Marketing Library offers resources from eBooks, templates and worksheets to webinars and more. Free downloads.
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these guys provide great quality information

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A 10-Step Plan for Dramatically Attracting New Customers

A 10-Step Plan for Dramatically Attracting New Customers | b2b marketing | Scoop.it
Seeing a huge increase in inbound-lead growth is possible, regardless of your industry. It's just a matter of making the investment of time, hard work and dedication.

Via massimo facchinetti
paul radziwill's insight:

commonsense approach that is relevant to most people

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Building Performance Assessments are the New Normal

Building Performance Assessments are the New Normal | b2b marketing | Scoop.it
Building performance assessments give you insight into your apartment building, helping you become a more successful real estate investor.
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How marketers will win: Six marketing visionaries describe how in five years marketing will be transformed

How marketers will win: Six marketing visionaries describe how in five years marketing will be transformed | b2b marketing | Scoop.it
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Do I agree with these?

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Lori Wizdo's Blog

Lori Wizdo's Blog | b2b marketing | Scoop.it
Today’s buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle. In a recent survey, 74% of business buyers told us they conduct more than half of their research online before making an offline purchase.
paul radziwill's insight:

customer journey mapping. Nice, clear.

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David Mamet's Master Class Memo to the Writers of The Unit

David Mamet's Master Class Memo to the Writers of The Unit | b2b marketing | Scoop.it
CBS's drama The Unit, about the lives of the highly trained members of a top-secret military division, was canceled last year, but a memo to its writing staff from its executive producer David Mame...
paul radziwill's insight:

a great framework to create narrative:

1) WHO WANTS WHAT?

2) WHAT HAPPENS IF they DON'T GET IT?

3) WHY NOW?

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The 22 rules of storytelling, according to Pixar

The 22 rules of storytelling, according to Pixar | b2b marketing | Scoop.it
On Twitter, Pixar storyboard artist Emma Coats has compiled nuggets of narrative wisdom she's received working for the animation studio over the years. It's some sage stuff, although there's nothing here about defending yourself from your childhood toys when they inevitably come to life with murder in their hearts. A truly glaring omission.
paul radziwill's insight:

great piece on storytelling

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Rescooped by paul radziwill from Content Marketing & Content Strategy
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Content Marketing Strategy Workshop

In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world. You will learn: 1…


Via Stefano Principato
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great outline of content strategy

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Five B2B Marketing Trends for 2015 That You Should Get a Head Start on Now

Five B2B Marketing Trends for 2015 That You Should Get a Head Start on Now | b2b marketing | Scoop.it
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number 1, 4 and 5 are particularly important.

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Rescooped by paul radziwill from Marketing Automation, Marketing, Sales and Lead Generation
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5 Forces Shaping B2B Marketing

5 Forces Shaping B2B Marketing | b2b marketing | Scoop.it
An ever-evolving marketing landscape - where more content is being produced than ever before and more brands are selling their products and services than they ever have, has forced marketers - B2...

Via massimo facchinetti
paul radziwill's insight:

interesting and specific ideas about b2b marketing.

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How To Plan Your B2B Lead Generation Content Over Three Martinis

How To Plan Your B2B Lead Generation Content Over Three Martinis | b2b marketing | Scoop.it
Are you overwhelmed and confused about creating the ideal content for increasing traffic, leads and sales? It’s nothing a stiff drink can’t cure. Many Great Ideas Started Over Drinks In A…

Via massimo facchinetti
paul radziwill's insight:

nice article about content planning taking into account the buyer journey and questions they may ask

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