B2B Content Marketing Trends for 2015 [Infographic] | B2B Integrated Marketing Communications | Scoop.it

What does the next year hold for B2B content marketing?

 

The following Uberflip infographic offers a glimpse at B2B content marketing's future.

 

The infographic is based on MarketingProfs' and Content Marketing Institute's B2B Content Marketing Benchmarks, Budgets, and Trends—North America report.

 

A whopping "70% of content marketers are creating more content than they did one year," states the report. Unfortunately, only 21% say they are successful at tracking ROI.

 

The top five organizational goals for B2B content marketing are brand awareness (84%), lead generation (83%), engagement (81%), sales (75%), and lead nurturing (74%).

 

To find out more about B2B content marketing trends, check out the following infographic. (You can also read the full report from MarketingProfs and the Content Marketing Institute.)